Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

PYMNTS

JULY 3, 2020

The selling point is compelling, as it places a brand’s ads in front of a customer at the exact time they are in the market. eCommerce media is also getting something of an upfront event. The ultimate question this event seeks to answer is: How can clients win across eCommerce channels?”

Retail 151

Retail Marketing Conference Google 151

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184

Branding social media Marketing Millennials 184

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221

Branding social media Strategy Data 221

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JUNE 19, 2020

China’s biggest online shopping event since COVID-19 put fear into the Asian economy netted $136.5 The 18-day event delivered $136.5 Today, both companies collaborate in the events, given competition in the country’s online sector. billion for two of the nation’s eCommerce giants. Alibaba Group Holding Ltd., billion yuan ($98.52

Online 150

Online Retail Report Branding 150

PYMNTS

SEPTEMBER 28, 2020

13 and 14, consumer perception of the event as a holiday shopping kickoff remains to be seen. 1 shopping day in Q4, with 67 percent planning to make a purchase during the event. The job market is not strong, and people are watching their wallets.”. Now that Amazon has officially confirmed Prime Day for Oct.

Retail 141

Retail Online US Survey 141

PYMNTS

APRIL 1, 2020

The biggest change that PredictHQ has seen, for its part, since the initial spread of the virus is the number of postponements and cancellations of events, which have increased significantly. In February, 2020, PredictHQ saw a 500 percent increase in the cancellation or postponement of significant and major events.

Analytics 177

Analytics Branding Data Company 177

PYMNTS

APRIL 13, 2020

It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. These three virtual market weeks can help answer member and toy community needs. The first market week will be July 13 through 19. Two additional weeks are planned for Aug.

New York 255

New York Dallas Community Industry 255

PYMNTS

JULY 28, 2020

Men’s Wearhouse owner Tailored Brands might seek bankruptcy in the third quarter of its fiscal year, according to a 10-Q regulatory filing with the U.S. Tailored Brands said the pandemic had a significant effect on its business, as has been the case with a number of merchants. Securities and Exchange Commission (SEC). “We

Branding 132

Branding Meeting Retail Compliance 132

PYMNTS

JULY 15, 2020

The apparel and footwear resale market is seeing record-setting growth during the pandemic. “As is the case for any live marketplace, real-life events have ramifications on market performance. The sneaker market is changing, too, according to the report. The company announced in its report that it has reached $2.5

Report 185

Report Marketing Trends Community 185

PYMNTS

NOVEMBER 23, 2020

Western Union first unveiled the goal of expanding digital payments to 100 countries during its investor day event in 2019. has four million customers and is “an established regional brand in a fast-growing digital wallet market,” Western Union noted in a press release on the deal. also called stc pay, for up to $200 million.

Payments 361

Payments Strategy Regional Trends 361

PYMNTS

SEPTEMBER 21, 2020

But the calendar is so full of events this year that the “when” might be more important than the how. With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. In past years, the strategy could be more granular, such as choosing the right messaging.

Retail 169

Retail social media Marketing Branding 169

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

FEBRUARY 24, 2020

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. For retailers, it can be as simple as an in-store event or a high-profile design that consumers will travel to visit. So, what constitutes experiential marketing for retailers? Golf games at the mall?

Retail 210

Retail Branding New York City Indiana 210

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

Perficient

SEPTEMBER 20, 2020

First of all, we’re big believers in the power of sports marketing – we have great partnerships with MLB’s St. The benefits of those relationships do drive some national exposure for us but the branding benefits accrue primarily in the specific markets. Bill, thanks for the time. Louis Cardinals , the NHL’s St. Matthew Wolff.

St. Louis 340

St. Louis Dallas US Course 340

PYMNTS

NOVEMBER 11, 2020

“[Singles Day] has historically served as a very accurate indicator for what’s happening in the following year for retailers, brands as well as consumers,” said Jonathan Cheng, head of China retail at Bain & Co. brands from Apple to Nike made strong showings. Alibaba’s shares had already dropped sharply last week after that event.

Regulation 239

Regulation Branding Apple Retail 239

PYMNTS

MARCH 20, 2019

We’re not really like a fashion company,” Zach Owen, co-founder of Armoire and its engineering lead, said at a recent industry event. “We Armoire is a young brand, about three years old, and a little under half of its customer base comes from its hometown of Seattle. We are more like a data company.”.

Branding 135

Branding Seattle Data Course 135

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294

Taxes Customer Experience Marketing Compliance 294

PYMNTS

MAY 19, 2020

Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.

Branding 239

Branding Retail Meeting National 239

PYMNTS

DECEMBER 17, 2020

Andrew Rueff , Sphere executive chairman, said the acquisition of Health iPASS "builds upon Sphere’s strong presence in the healthcare market and adds a highly relevant and unique set of software solutions" that patients need these days for engagement and pay.

Payments 299

Payments Software Branding Mobile 299

PYMNTS

NOVEMBER 2, 2020

Digital River CEO: Branding Will Drive Holiday Success. According to Coyle, the “Black Friday mentality” has been removed from this year’s holiday, replaced by a series of brand-specific events, and he sees that as a solid strategy in a year that desperately needs one. “I

Branding 151

Branding Philadelphia Retail Tennessee 151

PYMNTS

NOVEMBER 10, 2020

The Chinese tech giant recently opened three new “smart” factories catering to online brands that need to boost their manufacturing capabilities. The initiative is being run by Xunxi in conjunction with Alibaba’s eCommerce site Taobao, according to Reuters. “A

Branding 197

Branding Analytics Survey Online 197

PYMNTS

OCTOBER 9, 2020

Brand Forgery. The quality of the branded phishing emails are what sets the latest coronavirus email attacks apart,” Reichel said. Reichel said the most vulnerable companies are the ones that don’t have basic cybersecurity programs that focus on both employee training and an action plan for executives in the event of an attack.

Branding 292

Branding Fraud Software Security 292

PYMNTS

FEBRUARY 1, 2021

In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. The clothing market is a quickly evolving place, a fact showcased by Amazon’s quickly increasing share of the market.

Washington 217

Washington Seattle Retail Online 217

PYMNTS

OCTOBER 4, 2020

Apple has updated its website to show that Greg Joswiak has taken over for Phil Schiller as the company's new senior vice president of Worldwide Marketing, according to a Friday (Oct. He will still be in charge of the App Store and company events. 2) report from MacRumors.

Apple 229

Apple Leadership Marketing Report 229

Perficient

DECEMBER 4, 2020

For example, in “Adobe Analytics” events are configured to trigger when an action is taken, like when a user submits a form on the site. When a user submits the form, a predefined set of events fire. By setting up analytics goals and enhanced eCommerce, you will be able to tell if your online marketing efforts are truly working.

Analytics 309

Analytics Google Tools social media 309

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. Two: Corona is going full speed ahead with the launch of its hard seltzer brand extension. Apparently Constellation Brands will continue with its Corona marketing campaign as planned.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

JULY 1, 2020

That estimate comes from market intelligence company GlobalData, which predicts that total spending in the region will dip to $60.3 GlobalData analysts say the closure of a number of luxury-branded stores across Asia Pacific makes a short-term recovery unlikely. billion in 2020, compared to $62.4 billion in 2019.

Branding 246

Branding Regional United States Groups 246

PYMNTS

NOVEMBER 13, 2020

The retail giant disclosed via Twitter that it plans to keep most Walmart and Neighborhood Market locations open from 7 a.m. Starting November 14, Walmart stores and Neighborhood Markets will be open 7 AM to 11 PM until further notice. Walmart will also host its biggest wireless phone event ever in-stores and online on Sat.,

Samsung 235

Samsung US Retail Operations 235

PYMNTS

DECEMBER 30, 2020

Many enjoyed huge first-day price pops, heating up the IPO market even more — and 2021 seems poised to only continue the fireworks. Popular stock-trading app Robinhood Markets reportedly recently hired Goldman Sachs to lead a possible 2021 IPO that would value the company at more than $20 billion. Then shares soared 85.8

Marketing 198

Marketing Company Online Report 198

Chris Skinner

JUNE 8, 2017

Noticeably this year, we saw an emerging evangelism for challenger brands from a very important source: their customers. Chosen from a long-list of over 1,500 companies across Europe, The Fintech50 2017 – the most hotly contested in its five-year history – features 24 businesses new to the list.

Fintech 306

Fintech Innovation Trends Branding 306

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

DECEMBER 17, 2020

17) announced a “first of its kind” event scheduled for Friday, Dec. Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. There’s no better example of the trend’s proliferation than Walmart and TikTok , which on Thursday (Dec.

Trends 203

Trends Video social media Los Angeles 203