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Celebrity Event Planner Colin Cowie On How ‘Hospertainment’ Can Save The Events Business

PYMNTS

It hasn’t been a good year for hospitality and events, with the pandemic shutting down travel, large gatherings, venues and the desire to be physically close to other people. Celebrity Event Planner Colin Cowie of Colin Cowie Lifestyle said the industry has to pivot to survive. Social events, he noted, are a different animal entirely.

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eCommerce May Save Fashion Week Events In 2020

PYMNTS

It just might turn out to be the saving grace for many events as the COVID-19 virus scatters plans and people. It joins other events forced to postpone or cancel, including fashion weeks in Shanghai, Beijing, Seoul, Bologna and Geneva. However, Imajo said the effect will be tempered by online exposure.

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Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results

Perficient

Perficient developed a strategic, optimized search campaign targeting consumers interested in sending gifts to their loved ones ahead of one of Lake Champlain Chocolates’ biggest seasonal events (Easter). It was a well-executed campaign with a great outcome for the brand. It was amazing work.”.

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St. Louis Colleagues Rank Perficient a Top Workplace in 2020

Perficient

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Louis, the Green Team, changed to virtual events, too. Perficient, based in St.

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This Weekend’s $25B Shopping Event

PYMNTS

When Singles Day launched nearly a decade ago, the then-fledgling eCommerce brand Alibaba didn’t really think they were changing the face of commerce in its nation. By even their own accounts , their aims were much more modest – they were just looking for some kind of marketing event to draw attention to its new online marketplace, Tmall.

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COVID-19 Has Retailers Nudging Black Friday Shoppers Online

PYMNTS

Instead of opening on Thanksgiving, Walmart has been promoting a plan to " spread out the savings ” from a single day to three events held throughout November, both in-store and online. Meanwhile, Best Buy has also been pointing customers online during the pandemic, saying that “this year, we’re doing Black Friday all season long.”.

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Alibaba And JD.com Net $136B In China’s Biggest Annual Shopping Event

PYMNTS

China’s biggest online shopping event since COVID-19 put fear into the Asian economy netted $136.5 the Beijing-based online shopping site, collected record sales during the annual 618 sale, named for the date it ends, June 18 (Thursday), CNBC reported. Alibaba Group Holding Ltd., The 18-day event delivered $136.5

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