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Celebrity Event Planner Colin Cowie On How ‘Hospertainment’ Can Save The Events Business

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It hasn’t been a good year for hospitality and events, with the pandemic shutting down travel, large gatherings, venues and the desire to be physically close to other people. Celebrity Event Planner Colin Cowie of Colin Cowie Lifestyle said the industry has to pivot to survive. Social events, he noted, are a different animal entirely.

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eCommerce May Save Fashion Week Events In 2020

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It just might turn out to be the saving grace for many events as the COVID-19 virus scatters plans and people. It joins other events forced to postpone or cancel, including fashion weeks in Shanghai, Beijing, Seoul, Bologna and Geneva. However, Imajo said the effect will be tempered by online exposure.

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Amazon Works SMBs Into Prime Day Events

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13 and 14, consumer perception of the event as a holiday shopping kickoff remains to be seen. In a survey of 3,000 shoppers, the online fashion retailer says Prime Day is expected to be the No. 1 shopping day in Q4, with 67 percent planning to make a purchase during the event. Yet it’s not a sure thing, in the current climate.

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Alibaba And JD.com Net $136B In China’s Biggest Annual Shopping Event

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China’s biggest online shopping event since COVID-19 put fear into the Asian economy netted $136.5 the Beijing-based online shopping site, collected record sales during the annual 618 sale, named for the date it ends, June 18 (Thursday), CNBC reported. Alibaba Group Holding Ltd., The 18-day event delivered $136.5

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This Weekend’s $25B Shopping Event

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When Singles Day launched nearly a decade ago, the then-fledgling eCommerce brand Alibaba didn’t really think they were changing the face of commerce in its nation. By even their own accounts , their aims were much more modest – they were just looking for some kind of marketing event to draw attention to its new online marketplace, Tmall.

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Alibaba’s ‘Singles Day’ Shopping Event Marks A Decade

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After starting out as an occasion celebrated by university students , China’s Alibaba helped popularize the country’s Singles Day as a retail shopping event. This year, the annual event turns 10, and the Chinese eCommerce retailer is billing this year’s ocassion as “the largest-ever in terms of scale and reach.”.

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COVID-19 Has Retailers Nudging Black Friday Shoppers Online

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Instead of opening on Thanksgiving, Walmart has been promoting a plan to " spread out the savings ” from a single day to three events held throughout November, both in-store and online. Meanwhile, Best Buy has also been pointing customers online during the pandemic, saying that “this year, we’re doing Black Friday all season long.”.

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