Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

PYMNTS

JUNE 7, 2019

Snapchat is reportedly preparing to release a new feature that supports events just like Facebook does, according to a report by The Verge. The as of yet unannounced feature was discovered by app researcher Jane Manchun Wong, who has a knack for spotting new social media features before they’re announced.

social media 108

social media Tools Report Branding 108

PYMNTS

SEPTEMBER 16, 2019

The event strives to unite the worlds of communications and marketing to stimulate conversations about digital marketing and influencer campaigns, PR Daily reported on Monday (Sept. Sylo is sponsoring the event. As social media influencers are reaching mainstream status, they can ask for upwards of $22,000 per post.

social media 150

social media Regulation New York City Baltimore 150

PYMNTS

SEPTEMBER 21, 2020

But the calendar is so full of events this year that the “when” might be more important than the how. With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. This is most likely the last year that social media targeting will be accessible to SMBs.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

DECEMBER 17, 2020

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. 17) announced a “first of its kind” event scheduled for Friday, Dec. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

FEBRUARY 28, 2020

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study.

Case Study 211

Case Study Branding Study social media 211

Perficient

DECEMBER 4, 2020

Are they arriving from email, social media, referral sites, paid or organic search, etc.? For example, in “Adobe Analytics” events are configured to trigger when an action is taken, like when a user submits a form on the site. When a user submits the form, a predefined set of events fire. What are the outcomes of visits?

Analytics 309

Analytics Google Tools social media 309

PYMNTS

DECEMBER 21, 2020

The company said digital sales of its flagship Nike brand (the firm also owns two others) soared by 84 percent during the period without adjusting for currency changes. Nike also reported big gains for its Nike Membership initiative, a free loyalty program that offers exclusive sales events, rewards points and more.

social media 267

social media America Strategy Online 267

PYMNTS

OCTOBER 9, 2020

centric events, that’s no longer the case because global sellers and fierce competition have blurred national boundaries. But while cross-border barriers have come down, brand-building is still challenging. Consumer trends and their shopping habits are driven very heavily by social media,” Tsang said. “So,

social media 295

social media America Online Branding 295

PYMNTS

NOVEMBER 15, 2019

He said many brands don’t want to team up with Amazon because they’re worried they won’t have control of how they will be positioned on the site. “If Armstrong, along with other analysts, believes that many brands will follow Nike’s lead. The move shows us that strong brands realize that traffic driven to their own site (e.g.

social media 165

social media Branding Google Trends 165

PYMNTS

JANUARY 28, 2020

European luxury brands are asking EU regulators to be harder on online tech giants like Amazon and Alibaba regarding fakes and privacy, Reuters reported on Tuesday (Jan. Premium retail brands in Europe are economic revenue drivers, adding yearly revenue of roughly €800 billion ($887.5 The internet at the beginning was free for anyone.

social media 130

social media Branding United States Regulation 130

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

Abrigo

APRIL 29, 2015

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

social media 150

social media Online Millennials Branding 150

South State Correspondent

JULY 24, 2023

The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing. Walk into the average branch, and it’s usually hard to discern a bank’s brand.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

FEBRUARY 13, 2019

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

social media 139

social media Innovation Google Retail 139

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The social media firm purportedly contravened an Illinois state law via a “Tag Suggestions” functionality that enabled users to identify their friends from photos put on the platform in the past.

social media 152

social media Data Apple Compliance 152

PYMNTS

APRIL 1, 2020

It was an event they had never foreseen.”. The respondents placed their votes for the best strategies among four choices: content marketing, PPC ads, email marketing and social media marketing. And, brands concerned about possible supply chain issues may limit advertising if they can’t guarantee delivery of their products.”.

social media 216

social media Retail Michigan Strategy 216

PYMNTS

MARCH 16, 2019

Plus, to add insult to injury, because its social media channels were all on the fritz, Team Facebook spent much of the day on Twitter to keep its users posted. Facebook may have earned consumers’ ire, but given the turmoil the social media company has seen over the last 18 months, this latest tempest barely ranks at tea cup level.

social media 152

social media Branding New Jersey Course 152

South State Correspondent

MARCH 15, 2023

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

social media 195

social media FDIC Branding Management 195

PYMNTS

MARCH 14, 2016

A new app is poised to move social content marketing away from user-generated content and put the power in the hands of brands themselves. Instead of wasted impressions, consumers select categories they actively want to follow: events, deals, news and trends.

social media 100

social media Branding Trends Marketing 100

PYMNTS

MAY 5, 2020

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

Retail 150

Retail New York City New York social media 150

PYMNTS

SEPTEMBER 30, 2020

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. The 7-year-old D2C hybrid brand has just received $4.7 13, Target and Walmart have countered with their own events.

Retail 189

Retail social media US Marketing 189

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. No PGA events. The participants were asked to pick from pay-per-click (PPC) ads, content marketing, social media marketing, and email marketing.

social media 141

social media Branding Examples Marketing 141

PYMNTS

AUGUST 3, 2020

Pivoting business models have been the hallmark of some major changes, including the complete reconfiguring of companies such as Zara and Nike and luxury brands like Ferragamo and Moncler. On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand.

social media 125

social media Retail Innovation Branding 125

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 45

social media Fintech Branding Trends 45

PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Humanizing The Brands.

social media 100

social media Branding Retail Meeting 100

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 49

social media Company Online Report 49

PYMNTS

MAY 16, 2017

At TechCrunch’s NYC Disrupt event this week, Glossier and Outdoor Voices ‘ founders spoke about how their companies are shaking up their respective industries by bringing out about a more friendly and inclusive approach to engaging with consumers.

social media 100

social media Millennials Community Meeting 100

Abrigo

JULY 13, 2015

The use of Webinars, email marketing and social media can help position your brand for growth in this digital world. When it comes to social media, simple is safe. For advanced social media management consider using Hootsuite or TweetDeck to follow, listen and post on Twitter.

Technology 150

Technology social media Groups Industry 150

PYMNTS

OCTOBER 3, 2016

That’s a difficult question to accurately gauge, but saying that a Super Bowl halftime show performance is both a tremendous opportunity for the artist and America’s highest profile sporting event is certainly not an exaggeration ( provided the artists don’t embarrass themselves ). Lady Gaga boasts about 51 million fans in the U.S.,

social media 131

social media Houston Denver Groups 131

PYMNTS

JULY 13, 2017

Papa John’s is giving Facebook users one more reason to never leave the app: now, customers can order Papa John’s pizza, desserts and sides using the social media giant’s new “ Start Order ” button. Now they can browse available menus, build their cart, add a tip and pay securely, all in one convenient place.

social media 100

social media National Strategy Video 100

PYMNTS

DECEMBER 8, 2020

Kelly Cook , David’s Bridal’s chief marketing and IT officer, said the idea for the program came from a corporate “jam session” to develop ideas for the brand and to further CEO Jim Marcum ’s direction for the company, which is more service-oriented. The idea was tested both formally and informally among its customer base.

social media 215

social media Community Retail Leadership 215

PYMNTS

JUNE 16, 2017

In addition to creating this new kitchen space, it also served as a new way for the publication to conduct branding and marketing. At these events, the publication will create new content for social media sites and the online arena in addition to standard promotional events. We can do Facebook Live.

Marketing 101

Marketing social media Branding Technology 101

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

MAY 16, 2019

Empire Outlets is a 340,000-square-foot (31,600-square-meter) mall located on Staten Island, featuring many traditional retail brands, including American Eagle, Banana Republic, Nike, Old Navy and more. “We New York City’s first outlet center is opening this week.

social media 109

social media New York Retail New York City 109