PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. We [can] use data within the video itself to help even further explain things — like their bill, their statement, their benefits — that can actually give examples from their real life,” he said.

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Video Branding Examples Cards 209

PYMNTS

JUNE 20, 2020

To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag. Consumer brands are signing onto the platform as well. Will TikTok attract more and more big brands?

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Branding social media Video Examples 222

South State Correspondent

OCTOBER 19, 2023

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. Once the Company figured out its brand proposition, sales took off.

Branding 195

Branding Marketing Company Industry 195

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221

Branding social media Strategy Data 221

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

Video 517

Video Branding Tools Google 517

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. That’s because many firms look to Walmart (where the scrubbers have already been adopted) as an example and typically act as fast followers when eyeing the retail giant’s new business practices.

Retail 247

Retail Branding Software Technology 247

Perficient

OCTOBER 26, 2020

Consider the very well-known example of NerdWallet , which is an amazingly successful site. And to give a different example, here is an affiliate website in another market. I can’t actually name the site, but it shows how they compare against large brand-name competitors, and they’re doing extremely well.

Google 508

Google Video Course Branding 508

Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. For example, imagine an airport with a hamburger restaurant. Case Study.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

SEPTEMBER 30, 2020

For example, BCPs are designed around the goal of keeping things the same, enabling a business to keep its operations going as is, despite significant changes in their environment (such as natural disasters or infrastructure availability changes). For example, curbside pickup was likely not in anyone’s BCP.

Video 508

Video Survey Strategy Marketing 508

Perficient

JUNE 15, 2020

An effective conversational marketing strategy can: Create a more authentic human experience with your brand. A personalized solution takes user data into account when drafting responses to questions your users may have about your brand. It’s an Old School concept that meets New School technology.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

NOVEMBER 17, 2020

Over time, these experiences come to define the brand itself, eclipsing traditional efforts at building brands through aesthetics and taglines. These interactions add up to product experiences that not only solve user problems, but they reduce friction and frustration between you and your users.

Case Study 501

Case Study Study Technology Branding 501

Perficient

JANUARY 27, 2021

Audio : Branded media, pre-recorded prompts, or prompts recorded through the Amazon Connect Console. . For example, you can create a Support Namespace to group all prompts associated with the support department’s call flows. You can manually add prompts one at a time or you can upload them in bulk using a CSV file.

Management 508

Management Groups Examples Branding 508

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. Figure 1: Spectrum of customer expectations.

Meeting 428

Meeting Study Branding Innovation 428

Perficient

JANUARY 19, 2021

How Brands are Adapting. For example, customers can take their product without packaging it to the store, where they give a return code, and the retailer will take it and go from there. For example, Target’s mobile app has a “Fix an Issue” capability that allows customers to seek help with a product they ordered.

Retail 309

Retail Examples Branding Cards 309

South State Correspondent

OCTOBER 30, 2024

When they get a message that adds value to their lives without additional cost, they attribute that goodwill to the bank’s brand. Create an email drip campaign, for example, that provides users of commercial bank services with more product knowledge over the course of the first year of usage.

How To 195

How To Data Management Study 195

Perficient

JANUARY 21, 2021

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen.

User Experience 508

User Experience Strategy Meeting Branding 508

PYMNTS

JANUARY 21, 2021

Barneys became the latest brand to rise from the dead recently when the retailer reopened as “ Barneys at Saks ,” a store within a store at the flagship Manhattan site of its former rival, Saks Fifth Avenue. “We The launch of Barneys at Saks is a seminal moment to reignite the brand for the future.”.

Retail 246

Retail Los Angeles New York Branding 246

Abrigo

MARCH 10, 2025

And when backtesting shows that losses are higher than the institution was expecting, auditors also want financial institutions to be able to demonstrate how thats influencing their model change management, said Kevin Brand, Partner at Crowe. Disclosures : How are you deciding whether a loan modification needs to be disclosed?

Analysis 195

Analysis Data Management Examples 195

Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. For example, curbside pick-up has become extremely resourceful to consumers during these unprecedented times. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. For example, 43.9 For example, D2C channels accounted for 41.1

Branding 257

Branding Millennials Retail social media 257

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

PYMNTS

DECEMBER 15, 2020

More than buttressed by the COVID-19 spike in web traffic that has driven digital sales across the board — Amazon has brought bigger names in fashion onto its platform with brands such as Oscar De La Renta, Chico’s FAS — parent firm of brands like Chico’s, White House Black Market and Soma.

Data 279

Data Examples Branding Course 279

PYMNTS

DECEMBER 15, 2020

Price and convenience remain top factors that can prompt consumers to try brands, but features like payment flexibility — allowing consumers to pay using their preferred methods — and speed are also becoming must-haves. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Retail 236

PYMNTS

NOVEMBER 3, 2020

That’s a skill Knutson said Netspend decided it could best apply to creating collaborative relationships with a growing world of branded ecosystems that need exactly those types of offerings for their customers. The deal will see the team put out a traditional branded Austin FC card that will be distributed through the Netspend network.

Austin 281

Austin Branding Cards Texas 281

PYMNTS

AUGUST 19, 2020

In an interview with Karen Webster, Brian Bogosian , CEO at sticky.io , an integrated eCommerce subscription management and recurring billing platform, said that Apple’s continued push into subscriptions is only one example of the allure of subscription eCommerce, and where it is headed. As joint research between PYMNTS and sticky.io

Apple 289

Apple Strategy Examples Branding 289

Perficient

JANUARY 8, 2025

Real-Life Examples A major American Banks Initiative “Womens Global Banking Insights” The large bank struck gold with a series of reports focused on empowering women financially.

Leadership 221

Leadership Trends Industry Strategy 221

PYMNTS

DECEMBER 10, 2020

The New York- and Paris-based company has been a favorite of several high-end brands, and bills itself as a “social selling solution (B2B) enabling brands to activate their network of social sellers with a turnkey business to inspire on social media, sell online and connect with consumers anytime, anywhere.”

social media 257

social media Video Branding Online 257

PYMNTS

AUGUST 12, 2020

Cigars and tobacco fans will get brands not normally found at the local humidor. Grooming brands are also beyond the normal selection. In fact, as the pandemic took hold, the company made a $10 million commitment to small businesses and emerging brands, and it doubled that in late July.

Branding 245

Branding US Retail Examples 245

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

NOVEMBER 23, 2020

It’s a plan the company describes as “transforming well-known, distressed retail brands into eCommerce success stories.” REV Executive Chairman Tai Lopez stressed RadioShack ’s sales potential as a well-known global brand. Snapping up Fallen Retail Brands. It’s Not Just About Retailers.

Branding 254

Branding Retail New Jersey Miami 254

South State Correspondent

JANUARY 23, 2023

For example, if a banker wanted to learn about how ISO20022 was going to impact their bank, they might do a Google search to return a bunch of webpages that now have to be sifted through and determine each page’s efficacy. Here are some recent examples: Create bullet point notes on employee retention credits.

Tools 370

Tools Examples Data Analysis 370

Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. For example, in the awareness phase, content themes might be built around brand trust, value, and options.

Google 429

Google social media Branding Marketing 429

PYMNTS

JULY 2, 2020

The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The acquisition also comes at a time when the company’s flagship brand – Corona beer – carries a name that matches the pandemic.

Trends 216

Trends Company New York City Branding 216

PYMNTS

JANUARY 27, 2021

Brands like Panera Bread and Jimmy John’s positioned themselves well by being early adopters of Apple Pay and Google Pay. Guests feel safe, and the brands deliver an exceptional experience.”. Platforming, for example, provides instant access to a new menu of marketing ideas.

Branding 265

Branding Meeting Examples Training 265