Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

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PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

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Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

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Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. Consider the very well-known example of NerdWallet , which is an amazingly successful site. Has their focus shifted? In this episode of the?award-winning?Here’s

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South State Correspondent

OCTOBER 19, 2023

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. market at its peak to about 10% in 1990.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

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Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

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Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

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PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. We [can] use data within the video itself to help even further explain things — like their bill, their statement, their benefits — that can actually give examples from their real life,” he said.

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. The first example of such a move comes from Kellogg’s. 20 for its Special K brand. 20 for its Special K brand. The promotion started Sept.

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Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

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South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

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South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. For example, imagine an airport with a hamburger restaurant. Case Study.

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South State Correspondent

OCTOBER 30, 2024

One phycological element that drives this is that the customer expects a marketing message. When they get a message that adds value to their lives without additional cost, they attribute that goodwill to the bank’s brand. We have reason to believe that banking is directionally no different.

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PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

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PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. That’s because many firms look to Walmart (where the scrubbers have already been adopted) as an example and typically act as fast followers when eyeing the retail giant’s new business practices.

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Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

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Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. Figure 1: Spectrum of customer expectations.

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PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Because, post-coronavirus, automotive marketing within the auto industry will most likely change in the following three ways: First, there will be an acceleration of the shift to digital shopping and purchasing.

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PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. The Washington Post has seen its global subscriptions increase by 60 percent since 2019, for example. We found that every Top 20 merchant provides access to real-time help on their site, for example, while this feature is present in only 88.2

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Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. For example, most batteries can run for 300-400 miles, a far cry from the 100 miles just a few years ago. In our conversation, Gary shared how the automotive industry is faring during the pandemic.

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PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

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PYMNTS

JULY 27, 2019

A host of potential resolutions to the mystery flooded across the web – the most popular being that this was some kind of marketing stunt by In-N-Out, possible portending a New York opening. The problem with marketing stunts is that they rarely thread that needle. But In-N-Out was pretty adamant that it wasn’t them. But they didn’t.

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Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos.

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Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. For example, curbside pick-up has become extremely resourceful to consumers during these unprecedented times. Offering a loyalty program to your customers is necessary.

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Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance. Examples include: [link]. link] yourdomain.com/link-page.

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Perficient

JANUARY 25, 2021

Take for example the highly touted Amazon/JP Morgan/Berkshire company, Haven. MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing.

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PYMNTS

SEPTEMBER 21, 2020

For example, Election Day in past years was not marked by anything but the hour or so that it took to cast a ballot. This ‘discovery through social content’ process is important for smaller, niche brands that are up and coming but may not have as many advertising dollars to spend on an eCommerce platform,” says SmartBrief.

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Perficient

JULY 15, 2020

Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. Their outcomes depends on the Industry vertical for example a Healthcare client wants to reduce cost while improving the quality of care.

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PYMNTS

DECEMBER 15, 2020

At the end of Q3, Amazon was closing in on $30 billion in gross apparel and footwear sales and within range of finally passing long-time market leader Walmart. Potentially very, and yet another example of voice evolving consistently toward becoming a consumer’s commerce concierge. Currently, Amazon is forecast to bring in $7.5

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Perficient

DECEMBER 8, 2020

For example, in the Google results we saw for the query “12 angry men,” the Google search results displayed a video widget in position three in the search results. Here are example screenshots of each type of result. For example, if an advertiser bid $1 and had a 2% CTR, and a second advertiser bid $0.50 Featured Snippet.

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Video Google Study Examples 520

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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