PYMNTS

FEBRUARY 10, 2020

We see consumers try our product, and we see repetition back to the brand in the vast majority of cases. On Facebook , for example, Reynolds does a weekly campaign to show off unusual and creative uses for its products (did you know Reynolds aluminum foil can be used to clean the grill?). Moving On Millennials .

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Millennials Innovation Groups Marketing 181

PYMNTS

SEPTEMBER 29, 2020

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity. Consider Consumers’ Needs.

Millennials 251

Millennials Retail Online Branding 251

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Australia-based installment payment provider Afterpay , for example, has seen its revenues hit $3.8 billion this year — almost double last year’s total. About The Tracker .

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

DECEMBER 10, 2019

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

Millennials 136

Millennials Retail Groups Online 136

PYMNTS

SEPTEMBER 11, 2018

Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. However, millennials care about more than price.

Millennials 115

Millennials Mobile Branding Samsung 115

PYMNTS

OCTOBER 13, 2020

Now, connected commerce and the technologies behind it are taking the comfy concept of “cocooning” to another level, as homes become digital command centers for a brand-new form of touchless, voice-driven living, where preference and loyalty are commingled and redefined. Lockdown Life, Surprisingly Connected.

Millennials 298

Millennials Study Case Study Retail 298

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. For example, 43.9 For example, D2C channels accounted for 41.1

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Branding Millennials Retail social media 257

PYMNTS

NOVEMBER 5, 2020

Macy’s, for example, said in early September it’s planning to open a smaller-format Bloomingdale’s department store away from the mall. Ten percent more Gen X consumers would shop in stores now than in June, and 5 percent more millennials would do the same than in June.”. Driving Digital-First Foot Traffic.

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Retail Millennials Online Report 252

PYMNTS

OCTOBER 7, 2020

The partnership gives Gucci additional visibility on The RealReal , as luxury brands continue to find a way to jump-start sales during the pandemic. According to the company, Gucci is one of the most in-demand luxury brands with strong growth in resale demand, which is up 19 percent this year. 3 brand Chanel. 3 brand Chanel. “In

Branding 203

Branding Millennials California Data 203

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Marketing Branding 101

PYMNTS

DECEMBER 10, 2020

It’s also a play to capture TikTok’s Gen Z and millennial audience. This multifunctional platform includes curation tools, allowing social sellers to build inspirational, personal web pages connected to the brand’s website, and a marketing platform where sellers can create optimized, brand-safe social posts that lead to transactions.

social media 257

social media Video Branding Online 257

PYMNTS

AUGUST 6, 2018

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. We drive traffic into our showrooms,” Green said. The Omnichannel Advantage.

Branding 119

Branding Examples Retail Comparison 119

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Retail Millennials 100

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. The Neighborhood Goods store slated to open this fall in Plano, Texas, for example, will have a bar and restaurant in the center of its space.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. Scotts Miracle-Gro is one example. According to a news report in The Wall Street Journal , there are 4.8 million 26-year-olds in the U.S., making it an attractive group to pursue.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

APRIL 24, 2017

We laughed out loud at this one when it came out a year ago and said it was just another example of Silicon Valley groupthink. The long-suffering team at American Express has a new headache to handle — losing the love of those millennial customers. these days. Plus Amex keeps losing top talent to other firms.

Millennials 109

Millennials Cards New York Branding 109

PYMNTS

SEPTEMBER 16, 2019

In the payments ecosystem, we need look no further than the bridge millennial for how the connected purchasing experience will evolve over the next decade. Out are the devices that connect to the internet but only do one thing – fitness trackers that only track vital stats or eReaders that only download content, for example.

Millennials 222

Millennials Study Course Trends 222

PYMNTS

JULY 15, 2020

CEO of Afterpay , recently told Karen Webster that consumers — particularly millennials and Generation Z — were already showing distinct preferences for digital commerce and paying with debit cards rather than credit cards. For example, luxury buyers tend to be more affluent and less likely to cut their spending during economic downturns.

US 206

US Retail Millennials Trends 206

Insights on Business

FEBRUARY 11, 2018

A growing number, starting with millennials, would even prefer doing business through a VA, or chatbot. Some brands have attempted to do this simply by using a “human” avatar and name, but does that go far enough for create a comfortable, natural experience? Finding the right balance for your brand.

Branding 125

Branding How To Customer Experience Trends 125

PYMNTS

OCTOBER 15, 2020

Extend also announced on Thursday new partnerships with Peloton, iRobot, Harman/JBL, Advance Auto Parts and other brands to offer their customers extended warranties. For example, Extend doesn’t require consumers to keep a copy of their sales receipts. It's the Autumn season and golf courses are closing soon.

Online 334

Online Exercises Retail Capital 334

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

AUGUST 22, 2018

is expanding the Sapphire credit card brand into new areas of personal finance, including checking accounts. According to the report, the Sapphire Reserve card is popular among millennials because of the generous rewards points, which cater to their desire to travel. JPMorgan Chase & Co.

Branding 100

Branding Samsung United States Cards 100

PYMNTS

FEBRUARY 7, 2020

The no-interest, no-fee nature of these solutions intrigues consumers — especially the millennial and Generation Z demographics — searching for alternative payment methods that can grant them further flexibility and convenience while shopping. For example, 80 percent of customers for BNPL provider Afterpay made purchases over mobile.

Industry 167

Industry Millennials Retail Mobile 167

PYMNTS

JANUARY 5, 2018

Coins can be mined, saved, redeemed for future meals at any of Chanticleer’s brands, or traded with other customers. Grocers are one example of merchants who can benefit from blockchain. Furthermore, blockchain can help brands provide better information to discerning consumers who place a high premium on brand trust.

blockchain 101

blockchain Branding Retail cryptocurrency 101

PYMNTS

JUNE 22, 2020

Post-2009, millennials demonstrated a clear aversion to financial risk, especially for lifestyle purchases, resulting in a tangible shift away from credit cards. Because BNPL emerged from the Great Recession, that mindset is deeply embedded among those that have snapped up this unique form of point-of-sale installment payments.

Millennials 151

Millennials Cards Examples Retail 151

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. For example, there are teams focusing on: Onboarding and Enchantment. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Day-to-day tasks.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

JANUARY 16, 2020

Millennials have matured financially, but many remain wary of using traditional credit to buy even routine or small-ticket items. How Millennials Are Driving BNPL Growth. Verishop targets consumers aged 25 to 45, a demographic that encompasses older millennials with more disposable income and the youngest of Generation X.

Millennials 130

Millennials Mobile Retail Branding 130

PYMNTS

JANUARY 14, 2020

As usage grows, brands are responding with expanded mobile features and more end-to-end experiences. At this point in time, two influential groups – western millennials and Chinese tourists – are having far-reaching impacts on how brands and destinations cater to top travelers. Millennials will spend an estimated $1.4

Meeting 141

Meeting Millennials Branding Mobile 141

PYMNTS

DECEMBER 4, 2018

Take, for example, Uber’s recently announced four-tier loyalty program tied to Uber POOL and Uber Eats, which will eventually extend to bikes and scooters. The Millennials Cometh. We are talking here, of course, about millennials. with the condition that you make three stops before finding your way to the final destination.

Payments 191

Payments Millennials Cards Course 191

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases. The Rise of Visual Search.

Retail 143

Retail Tools Millennials social media 143

PYMNTS

SEPTEMBER 9, 2020

“Twenty percent of all consumers rely on visual and social cues to determine which brands to trust when shopping online, looking for sites that are not only visually appealing and easy to use but also ones that offer familiar payment options such as digital wallets,” the report says. eCommerce First Impressions Matter.

Millennials 144

Millennials Branding Groups Online 144

PYMNTS

AUGUST 31, 2017

Some 84 percent of shoppers in this category desire an in-store experience, and Colloquy found boomers to be the sole generation that doesn’t place a high premium on purchasing the brands from their youthful days. For example, baby boomers are likely to visit the websites of QVC or Macy’s , since they are familiar with those sellers.

Retail 147

Retail Millennials Study Trends 147

PYMNTS

FEBRUARY 13, 2020

” Smith noted that both fuel and healthcare contributed to the strong performance, pointing to integrations with Noventis, Discovery Benefits and Go Fuel Card as examples of its core success. For corporate travel, it has been encouraging partners to focus their offerings on millennials. healthcare business.

Millennials 150

Millennials Examples Cards Groups 150