PYMNTS

AUGUST 26, 2019

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. A survey conducted last year found that 62 percent of millennials prefer visual search over other search methods.

Millennials 185

Millennials Retail Tools social media 185

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

SEPTEMBER 29, 2020

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity. Consider Consumers’ Needs.

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Millennials Retail Online Branding 251

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Marketing Branding 101

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Australia-based installment payment provider Afterpay , for example, has seen its revenues hit $3.8 billion this year — almost double last year’s total. About The Tracker .

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Payments Millennials Retail Trends 279

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

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Branding Taxes Retail Millennials 100

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

AUGUST 6, 2018

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. We drive traffic into our showrooms,” Green said. The Omnichannel Advantage.

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Branding Examples Retail Comparison 119

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. The Neighborhood Goods store slated to open this fall in Plano, Texas, for example, will have a bar and restaurant in the center of its space.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. Scotts Miracle-Gro is one example. According to a news report in The Wall Street Journal , there are 4.8 million 26-year-olds in the U.S., making it an attractive group to pursue.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

AUGUST 22, 2018

is expanding the Sapphire credit card brand into new areas of personal finance, including checking accounts. According to the report, the Sapphire Reserve card is popular among millennials because of the generous rewards points, which cater to their desire to travel. JPMorgan Chase & Co.

Branding 100

Branding Samsung United States Cards 100

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

OCTOBER 7, 2020

The partnership gives Gucci additional visibility on The RealReal , as luxury brands continue to find a way to jump-start sales during the pandemic. According to the company, Gucci is one of the most in-demand luxury brands with strong growth in resale demand, which is up 19 percent this year. 3 brand Chanel. 3 brand Chanel. “In

Branding 203

Branding Millennials California Data 203

The Financial Brand

OCTOBER 11, 2024

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing. This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand.

Trends 36

Trends Marketing Millennials Strategy 36

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

APRIL 24, 2017

We laughed out loud at this one when it came out a year ago and said it was just another example of Silicon Valley groupthink. The long-suffering team at American Express has a new headache to handle — losing the love of those millennial customers. these days. Plus Amex keeps losing top talent to other firms.

Millennials 109

Millennials Cards New York Branding 109

PYMNTS

JANUARY 5, 2018

Coins can be mined, saved, redeemed for future meals at any of Chanticleer’s brands, or traded with other customers. Grocers are one example of merchants who can benefit from blockchain. Furthermore, blockchain can help brands provide better information to discerning consumers who place a high premium on brand trust.

blockchain 101

blockchain Branding Retail cryptocurrency 101

PYMNTS

OCTOBER 13, 2020

Now, connected commerce and the technologies behind it are taking the comfy concept of “cocooning” to another level, as homes become digital command centers for a brand-new form of touchless, voice-driven living, where preference and loyalty are commingled and redefined. Lockdown Life, Surprisingly Connected.

Millennials 298

Millennials Study Case Study Retail 298

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. For example, 43.9 For example, D2C channels accounted for 41.1

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JANUARY 16, 2020

Millennials have matured financially, but many remain wary of using traditional credit to buy even routine or small-ticket items. How Millennials Are Driving BNPL Growth. Verishop targets consumers aged 25 to 45, a demographic that encompasses older millennials with more disposable income and the youngest of Generation X.

Millennials 130

Millennials Mobile Retail Branding 130

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

NOVEMBER 5, 2020

Macy’s, for example, said in early September it’s planning to open a smaller-format Bloomingdale’s department store away from the mall. Ten percent more Gen X consumers would shop in stores now than in June, and 5 percent more millennials would do the same than in June.”. Driving Digital-First Foot Traffic.

Retail 252

Retail Millennials Online Report 252

PYMNTS

JUNE 22, 2020

Post-2009, millennials demonstrated a clear aversion to financial risk, especially for lifestyle purchases, resulting in a tangible shift away from credit cards. Because BNPL emerged from the Great Recession, that mindset is deeply embedded among those that have snapped up this unique form of point-of-sale installment payments.

Millennials 151

Millennials Cards Examples Retail 151

South State Correspondent

JANUARY 10, 2024

For example, many banks don’t risk-adjust their loans using a risk-adjusted return on capital model such as Loan Command. This brand relation is similar to customers who refer friends and family members to the bank or use their bank for gifts. Here is another classic example of banks being lazy or misguided.

Management 195

Management Examples Marketing Millennials 195

CB Insights

SEPTEMBER 10, 2019

While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.

Millennials 77

Millennials Mobile Lending Cards 77

PYMNTS

SEPTEMBER 9, 2020

“Twenty percent of all consumers rely on visual and social cues to determine which brands to trust when shopping online, looking for sites that are not only visually appealing and easy to use but also ones that offer familiar payment options such as digital wallets,” the report says. eCommerce First Impressions Matter.

Millennials 144

Millennials Branding Groups Online 144

Insights on Business

FEBRUARY 11, 2018

A growing number, starting with millennials, would even prefer doing business through a VA, or chatbot. Some brands have attempted to do this simply by using a “human” avatar and name, but does that go far enough for create a comfortable, natural experience? Finding the right balance for your brand.

Branding 125

Branding How To Customer Experience Trends 125

PYMNTS

JANUARY 14, 2020

As usage grows, brands are responding with expanded mobile features and more end-to-end experiences. At this point in time, two influential groups – western millennials and Chinese tourists – are having far-reaching impacts on how brands and destinations cater to top travelers. Millennials will spend an estimated $1.4

Meeting 141

Meeting Millennials Branding Mobile 141

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases. The Rise of Visual Search.

Retail 143

Retail Tools Millennials social media 143

PYMNTS

DECEMBER 10, 2020

It’s also a play to capture TikTok’s Gen Z and millennial audience. This multifunctional platform includes curation tools, allowing social sellers to build inspirational, personal web pages connected to the brand’s website, and a marketing platform where sellers can create optimized, brand-safe social posts that lead to transactions.

social media 257

social media Video Branding Online 257

PYMNTS

FEBRUARY 7, 2020

The no-interest, no-fee nature of these solutions intrigues consumers — especially the millennial and Generation Z demographics — searching for alternative payment methods that can grant them further flexibility and convenience while shopping. For example, 80 percent of customers for BNPL provider Afterpay made purchases over mobile.

Industry 167

Industry Millennials Retail Mobile 167

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

FEBRUARY 13, 2020

” Smith noted that both fuel and healthcare contributed to the strong performance, pointing to integrations with Noventis, Discovery Benefits and Go Fuel Card as examples of its core success. For corporate travel, it has been encouraging partners to focus their offerings on millennials. healthcare business.

Millennials 150

Millennials Examples Cards Groups 150

PYMNTS

JULY 15, 2020

CEO of Afterpay , recently told Karen Webster that consumers — particularly millennials and Generation Z — were already showing distinct preferences for digital commerce and paying with debit cards rather than credit cards. For example, luxury buyers tend to be more affluent and less likely to cut their spending during economic downturns.

US 206

US Retail Millennials Trends 206

PYMNTS

MAY 1, 2020

Millennial and Gen Z stereotypes often revolve around being tied to smartphones or computer screens, but these consumers love the outdoors just as much as their parents’ and grandparents’ generations. Social media can show how much millennials and members of Generation Z love hiking, camping and other outdoor activities.

Millennials 141

Millennials social media Retail Guidelines 141

PYMNTS

MARCH 9, 2020

Retailers and payment professionals may think this problem affects only luxury brands, but customers can and do abandon even inexpensive purchases if they no longer feel financially secure. Brands in Australia, the U.K. BNPL Offerings’ Popularity Among Millennials . and the U.S.

Retail 131

Retail Millennials Cards Branding 131