Remove Branding Remove Examples Remove User Experience
article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
article thumbnail

Iterative Design for Quick Turn-Around Projects

Perficient

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146
article thumbnail

Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

article thumbnail

Vindicia: Accelerating Subscription Growth In The New Normal

PYMNTS

Three trends will help subscription businesses meet these goals: bundling, enhancing the user experience and redoubled customer retention efforts. While it’s been a timeless strategy, over the past year businesses have increasingly latched onto the power of bundling in driving brand affinity, customer growth and retention.

article thumbnail

Venmo's Esch On Designing A Cool Physical Card For Mobile App Users

PYMNTS

In addition to price, reward structure and credit line assignment, Venmo wants to add a fourth advantage: user experience. He said that’s an addition and Venmo is uniquely well-placed to offer, because the app isn’t a card brand trying to create a digital experience for customers. Instead, Venmo’s entire DNA is digital.

Cards 313
article thumbnail

YouTube Continues to Dominate the Video Results in Google

Perficient

For example, in the Google results we saw for the query “12 angry men,” the Google search results displayed a video widget in position three in the search results. Here are example screenshots of each type of result. For example, if an advertiser bid $1 and had a 2% CTR, and a second advertiser bid $0.50 Featured Snippet.

Video 520