Branding Financial Technology Marketing Strategies US 
William Mills
MAY 8, 2018
He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.
William Mills
APRIL 26, 2017
He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.
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William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.
William Mills
SEPTEMBER 25, 2018
Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG. However, they see their main value as helping to improve customer experience. ^SR
William Mills
APRIL 27, 2017
He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.
William Mills
MAY 11, 2016
Sabina Bhatia (Director, Marketing). 2 out of 3 families live with financial stress, 50 million households in the US. Showing using a brand new device on a brand new connection. The leaders in financial technology, fintech, have converged in San Jose for the annual Finovate Spring conference.
William Mills
MAY 11, 2016
What’s the market strategy? Branded version is available. ^KT. They’ve created a chip reader that can be plugged into your computer, so consumer can use EMV for online purchases. As a co-branding solution, it would work very well. VIX Verify isn’t (yet) big in the US, but does have traction globally.
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