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Weekly Wrap: MoneyLion prepares for growth, as fintechs focus on holiday promotions

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, November 29, 2019.

Video 259
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Movencorp patents its personal finance technology

Bank Innovation

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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New Fintech Bank Reinvents Itself With Bold Brand Position

The Financial Brand

Aspiration Financial builds its brand on an unusual eco-friendly promise and lets consumers set their own fees (even $0, if they choose). The post New Fintech Bank Reinvents Itself With Bold Brand Position appeared first on The Financial Brand.

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8 Fintech Trends Changing Banking Forever

The Financial Brand

Banks and credit unions should view trends in the fintech space to determine where threats and opportunities exist and where resources should be deployed. The post 8 Fintech Trends Changing Banking Forever appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How Will Coronavirus Outbreak Impact The Fintech Ecosystem?

The Financial Brand

As the coronavirus outbreak impacts how consumers bank and which fintech firms survive, it's time evaluate existing banking models and strategic priorities. The post How Will Coronavirus Outbreak Impact The Fintech Ecosystem? appeared first on The Financial Brand.

Fintech 43
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Why Bank + Fintech Partnerships Are Going Nowhere

The Financial Brand

The post Why Bank + Fintech Partnerships Are Going Nowhere appeared first on The Financial Brand. Myopia reigns as financial institutions fail to focus on revenue opportunities and don't home in on services consumers clamor for.

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