The Financial Brand

JANUARY 4, 2022

A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 38

Branding Marketing Strategies Banking Trends Analysis 38

The Financial Brand

FEBRUARY 7, 2021

First fintech national bank unleashes marketing push reaching out to underserved with combo of unbankerly messaging, pricing and language. The post Varo Bank Debuts Brand Campaign Featuring Financial Inclusion Message appeared first on The Financial Brand.

Branding 40

Branding National Fintech Marketing 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks. appeared first on The Financial Brand.

Branding 36

Branding Community Bank Community Fintech 36

William Mills

AUGUST 30, 2018

The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

The Financial Brand

APRIL 14, 2021

The post Why Do Consumers Love Fintechs? appeared first on The Financial Brand. Consumers want financial institutions to help them reduce financial stress using digital tools that are intuitive and easy to use.

Fintech 42

Fintech Tools Branding Customer Experience 42

South State Correspondent

MAY 2, 2022

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy.

social media 195

social media Management Marketing Resources 195

William Mills

SEPTEMBER 11, 2017

I know of several FinTech companies that started as Adobe Web Site Developers for community banks. 09:08 am From what I hear there will be a number of mortgage tech companies presenting today as well as real estate related companies in FINTECH. You can contact him via email at william@williammills.com or on Twitter @williamemills.

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

The Financial Brand

AUGUST 11, 2021

Sharply different approaches distinguish fintechs from established institutions. The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

Fintech 39

Fintech Marketing Banking Trends Analysis 39

PYMNTS

MAY 1, 2018

CMO Rob Israch said the multi-entity capability is what differentiates Tipalti, enabling customers to run their entire payables operations across borders and brands from a single touchpoint. NetSuite has its own PO creation capability, but the integration enables users to streamline their complete accounts payable (AP) workflow. DadeSystems.

Innovation 126

Innovation Fraud System Cards 126

The Financial Brand

OCTOBER 23, 2020

Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. The post Truist’s New CMO Has Strong Views on Fintechs and Personalization appeared first on The Financial Brand.

Fintech 39

Fintech Branding Marketing Marketing Strategies 39

The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

Fintech 34

Fintech Survey Branding Marketing Strategies 34

Jessica Ellerm

FEBRUARY 11, 2016

Unfortunately in fintech startup-land, this is hardly ever the case. With little to no brand awareness, competitors with deep pockets, and few to no deposits in your prospective clients’ trust banks, the long, slow climb to success is in front of you, rather than behind. And Everest, as many of us know, is incredibly unforgiving.

Fintech 40

Fintech Strategy Marketing Strategies Training 40

Gonzobanker

OCTOBER 26, 2021

On another front, you have digital disruption and fintech innovation, forcing bankers to step up their investments in transformation and more aggressively attack their existing business models. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

Leadership 97

Leadership Compliance Strategy Branding 97

William Mills

SEPTEMBER 24, 2018

and I are looking forward to watching the future of fintech unfold live on stage. There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

Accenture: Banking

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore.

Payments 150

Payments Customer Experience Survey Management 150

The Financial Brand

JUNE 2, 2019

While fintechs give banks and credit unions a run for consumers' money, don't forget who won the race between the tortoise and the hare. The post Fintechs vs. Traditional Banks: Who Has the Bigger Advantage? appeared first on The Financial Brand.

Fintech 32

Fintech Branding Marketing Strategies Marketing 32

The Financial Brand

FEBRUARY 3, 2022

The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.

Marketing 32

Marketing Fintech Millennials Analytics 32

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41

Video Marketing social media Fintech 41

The Financial Brand

NOVEMBER 9, 2022

appeared first on The Financial Brand. The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. appeared first on The Financial Brand. This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

Data 42

Data Branding Fintech Marketing Strategies 42

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. 09:34 am Cashoff.

Mobile 79

Mobile Customer Experience Lending Analytics 79

The Financial Brand

AUGUST 10, 2021

Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share. The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Innovation 41

Innovation Cards Marketing Banking Trends 41

Breaking Banks

OCTOBER 31, 2019

Then, Jason Henrichs hosts James Burdine, CMO at Larky, a loyalty and engagement program, sharing how to use fintech to build your brand. We discuss what led to the launch of Uber money and where they go from here.

Branding 40

Branding Fintech How To Payments 40

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 40

Cards Marketing Branding Fintech 40

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 39

Marketing Survey Branding Fintech 39

The Financial Brand

DECEMBER 9, 2019

Streaming TV offers two lessons for financial marketers: You can't personalize too much and strong brand reputation and trust still count. The post Personalization’s Promise Drives Deals with Fintechs and Retail Partners appeared first on The Financial Brand.

Retail 23

Retail Fintech Branding Marketing 23

The Financial Brand

MAY 11, 2020

Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital channels. ’ appeared first on The Financial Brand. The post Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’

Branding 36

Branding Fintech social media Marketing Strategies 36

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

social media 33

social media Branding Examples Fintech 33

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 33

Cards Marketing Branding Fintech 33

The Financial Brand

SEPTEMBER 3, 2018

Difficulty in providing a personalized banking experience by traditional banks and credit unions opens the door for fintech and big tech providers. The post 94% of Banking Firms Can’t Deliver on ‘Personalization Promise’ appeared first on The Financial Brand.

Branding 32

Branding Fintech Marketing Strategies Marketing 32

The Financial Brand

DECEMBER 2, 2020

A few megabanks dominate PFI status and fintechs and challengers are in ankle-deep. appeared first on The Financial Brand. For Gen Z, however, 'primary bank' may not even matter. The post Does Being a Primary Financial Institution Mean What It Used To?

Branding 32

Branding Fintech Customer Experience Marketing Strategies 32

The Financial Brand

DECEMBER 11, 2019

Customer value is now the differentiator in business marketing. The post How to Build a Marketing Machine to Thwart Fintechs’ B2B Push appeared first on The Financial Brand. Five key principles guide banks and credit unions, with content as the focus.

How To 20

How To Marketing Fintech Branding 20

William Mills

SEPTEMBER 12, 2017

Cool name and branding. I like their branding. This technology powers a ton of other FinTech companies (something that I don’t think most people know). The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. THAT brand has been around about 20 years from the “dot com” days.

Samsung 70

Samsung Mobile User Experience Google 70

The Financial Brand

JULY 29, 2019

Fintechs are challenging legacy financial brands on social issues. The post Should Banks & Credit Unions Get Snarky With Social Marketing? appeared first on The Financial Brand. Banks and credit unions should think hard about whether to do the same.

Marketing 29

Marketing Branding Fintech Marketing Strategies 29

CB Insights

OCTOBER 10, 2018

Market Map: The Startups Disrupting Retail & Commercial Banking. We define startups disrupting banking broadly to include mobile-first fintech companies that primarily focus on leveraging technology and software to digitize and streamline retail and business credit, checking, and savings accounts. Millennials. Freelancers.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

Technology 40

Technology US Marketing Customer Experience 40