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Inside Barclaycard’s Co-Branding Strategy

Bank Innovation

The answer, at least to Barclaycard, is co-branding. EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? Based in the U.K., Barclays is one of the major banks in Europe. […].

Branding 247
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What Are Banks’ and Fintechs’ Real Customer Acquisition Costs?

Gonzobanker

Few metrics in the banking and fintech arena are as hard to reliably quantify as this one. Unknown brands have to pay more to build credibility and get customers over the finish line. fintechs) dumping venture capital money, and regulatory changes are all external forces marketers cant control but still impact the cost of acquisition.

Fintech 78
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How banks attract new deposits in a competitive landscape

Abrigo

Strategies to help banks attract new deposits Banks and credit unions planning for 2025 agree that attracting and retaining deposits remains a top priority. To succeed, banks must carefully balance competitive offerings with cost control while leveraging technology and relationship-building strategies to attract new deposits.

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M&A Emerges As Key Strategy To Drive SMB Finserv Collaboration

PYMNTS

In an environment in which connecting small- to medium-sized businesses (SMBs) to vital financial services and products is more imperative than ever, the world of SMB banking and FinTech is fostering an ecosystem of collaboration to expand availability. Orange Bank Acquires Anytime.

Strategy 196
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How Open Banking Will Test Banks’ Data Security Strategies

PYMNTS

The data security risks linked to data sharing and bank-FinTech interconnectivity are complex and, in some ways, the full threat of the issue has yet to reveal itself. With consumers now exercising their ownership and control of data, more information is being shared between banks and FinTech apps. What happens?

Security 194
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The Security Threat Of Bank-FinTech Collaboration

PYMNTS

T-Mobile executives had to allocate time and resources to protecting the brand. Risk mitigation isn’t a new concept, Simkins noted, but today’s organizations are often unfamiliar with the correct strategies they need to deploy when mitigating third-party cyber risk. Even so, the damage had been done.

Security 192
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Reflections on Banking and Fintech in 2024

Alex Jimenez

2024 proved to be a year where banking and fintech continued to mesh into a single industry. Collaboration Over Competition: Banks and Fintech Joining Forces This year, Ive emphasized how the relationship between fintech and banks has evolved from rivalry to collaboration. Aligning these functions is essential. Whats Next?

Fintech 52