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How sports became central to this Florida bank's identity

American Banker

Amerant in Coral Gables has relied on partnerships with South Florida athletic franchises to build brand awareness and help ease its expansion in Tampa.

Florida 36
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Zillow Brings Fast Cash Home Selling Platform To South Florida

PYMNTS

Home sellers in Miami, Fort Lauderdale and other parts of South Florida now have the option of getting a cash offer from Zillow to buy their house, the company said in a press release. Zillow then gets the house ready to sell and puts it on the market. “We’re

Florida 109
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Whole Foods Prime Loyalty Program Launches In Florida

PYMNTS

The program is now being offered in Florida and will be expanded to other Whole Food stores during the summer. With promotions and discounts commonplace in the grocery market industry, Whole Food is aiming to use them to go after Amazon shoppers. Organic brands have had a tough time getting U.S.

Florida 113
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Today In Retail: FedEx Concludes ShopRunner Acquisition; Save A Lot Sells 51 Stores To Fresh Encounter

PYMNTS

concluded its previously announced purchase of ShopRunner, while Save A Lot unveiled the sale of 51 stores run by the company in the Tampa, Florida market to Fresh Encounter. Plus, PYMNTS looks back on direct-to-consumer (D2C) brands, which came in two flavors in 2020. Retail 2020: Looking Back On D2C Brands.

Tampa 188
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How Clandestina (Literally) Snuck Into The US Market

PYMNTS

There are many, many retailers and brands trying to outfit the world, and standing out in the crowd is difficult. The brand became the first to launch a website for U.S. The funds from sales generally do not flow back to Cuba, instead paying for marketing, taxes and payment for future printings. With its U.S.

Marketing 198
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142
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Here is The Math Behind the High-Yield Account

South State Correspondent

There have been many a banker who has said they want to offer a high-yield account because the “higher interest expense is just like paying marketing costs.” However, the majority of customers require a referral, a marketing effort and a sales effort to bring them in the door. Not bad, but not great.