For Retail Promotions, Rewards Beat Out Discounts
PYMNTS
SEPTEMBER 17, 2018
To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers. In addition, members of the program can waive the $5 charge for Target Restock.
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