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Google enters banking, lures new players to BaaS

BankInovation

Google’s growing portfolio of bank partnerships is signaling a trend among legacy institutions that co-branded Banking-as-a-Service (BaaS) might be the easiest way to maintain market share in a world gone increasingly digital.

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Open Banking and Ecosystems

Cisco

Venmo, just like Google, has become a proper noun AND a verb. The emergence of open banking has dramatically changed the way people and small businesses manage their money and interact with financial tools and brands. It is critical that a financial institution’s ecosystem supports its brand and products. Open banking happened.

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Understanding How Google Sees Financial Services

The Financial Brand

Google executive eyes the future of big techs in the banking business through the lens of her long experience at Citibank. The post Understanding How Google Sees Financial Services appeared first on The Financial Brand.

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Community Bank Builds Future on ‘Banking as a Service’ & Google Plex

The Financial Brand

The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path.

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New Google Checking Accounts Threaten to Shake Up Banking Industry

The Financial Brand

Big Tech confirms plans to partner with multiple banks and credit unions on 'Google Cache' accounts in 2020. The post New Google Checking Accounts Threaten to Shake Up Banking Industry appeared first on The Financial Brand. Stanford Federal discusses deal.

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The Future of Banking: Tomorrow Will Be Radically Different

The Financial Brand

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

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Traditional Banks Remain Unprepared for Digital-Only Challengers

The Financial Brand

Google's abandonment of Plex digital-only banking should not bring comfort to traditional banks that are slow to respond to neobank offerings. The post Traditional Banks Remain Unprepared for Digital-Only Challengers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.