The Financial Brand

OCTOBER 14, 2020

The post Google Throws Digital Advertising Curveball at Financial Marketers appeared first on The Financial Brand. New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.

Google 42

Google Marketing Branding Marketing Strategies 42

The Financial Brand

JULY 13, 2021

Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy. The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Google 36

Google Marketing Banking Trends Analysis 36

The Financial Brand

MARCH 22, 2021

The post Google Blowing Up Online Ad Rules: What Financial Marketers Must Know appeared first on The Financial Brand. Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.

Google 41

Google Online Marketing Branding 41

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

Branding 15

Branding Marketing social media Marketing Strategies 15

The Financial Brand

SEPTEMBER 27, 2024

This article 9 Critical Leadership Lessons from Top META Marketing Exec appeared first on The Financial Brand. Tech marketing leader Eshan Ponnadurai shares insights from META, Google, and Uber, offering incisive perspectives for bank marketers in the digital age.

Leadership 30

Leadership Marketing Google Branding 30

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Shoppers today just aren’t what they used to be. Supershoppers live up to their name as the holiday season progresses.

Retail 100

Retail Google User Experience Mobile 100

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

FEBRUARY 15, 2023

This article Explainer: What Bankers Should Know About Google’s Helpful Content Update appeared first on The Financial Brand. How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.

Google 35

Google Course Branding Marketing Strategies 35

The Financial Brand

AUGUST 26, 2018

Is your institution invisible to Google? The post Master Local Search Now or You Might Disappear From Google appeared first on The Financial Brand. Or has it already vanished? Try this 5-minute search test now.

Google 28

Google Branding Marketing Strategies Marketing 28

PYMNTS

NOVEMBER 22, 2019

And, of course, they can make payments, in a country where the Western card brands have yet to make any real impact and where UnionPay holds sway (and, according to recent stats, has a 45 percent share of the global payment cards in circulation). You really need to get into these digital ecosystems such as Alipay or WeChat.”.

Marketing 112

Marketing Course Branding Strategy 112

PYMNTS

JUNE 4, 2019

However, shoppers who opt for the a la carte offering can also use Apple Pay, Google Pay or PayPal as payment methods as well. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it. That is, Reed said, “not changing and not switching from your current brand.”

Strategy 148

Strategy Marketing Strategies Branding Company 148

PYMNTS

MARCH 1, 2017

“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.

Marketing 100

Marketing Data Innovation Retail 100

The Financial Brand

AUGUST 10, 2020

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

Google 43

Google Apple Innovation Branding 43

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 67

social media Customer Experience Marketing Strategies Strategy 67

William Mills

AUGUST 30, 2018

SEO should always be kept in mind when adding to your content marketing strategy. While podcasts aren’t as beneficial to SEO as written content (because they’re not as searchable), they still provide more ways for Google to find your website. Brand Awareness Generation. SEO Benefits. Easily Target Your Niche.

Fintech 41

Fintech social media Branding Marketing Strategies 41

Cisco

MAY 25, 2021

The good news is all of this can be done irrespective of whether your collaboration platform is Microsoft Teams, Google, or even Zoom. Shift from customer acquisitions to customer service and retention -> 95% of consumers say customer service is an important factor in their choice of loyalty to a brand.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

JUNE 6, 2021

Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Comparison 21

Comparison Tools Marketing Banking Trends 21

The Financial Brand

AUGUST 15, 2016

When consumers look for banking products, they turn to Google. A strong local search marketing strategy ensures results for your brand appear at the top of the list.

Marketing 12

Marketing Marketing Strategies Google Strategy 12

The Financial Brand

DECEMBER 9, 2019

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook. The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand.

Marketing 27

Marketing Video Google Branding 27

PYMNTS

MARCH 5, 2016

And here’s an interesting factoid: The Top 6 mobile apps are owned by Facebook or Google — the two-company duo that would own the entire Top 10 were it not for Pandora (#7) and Apple Music (#10). Consumers may only spend 10 to 15 percent of their time in branded apps, but they spent a whole lot of their money while they’re hanging out.

Mobile 100

Mobile Apple Google Study 100

Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. Recent actions make this topic timely.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

NCR

MAY 16, 2016

How do you ensure your website appears at the top of the search-engine results page (SERP) of Google, Bing, and Yahoo? A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Keep your URLs short. Maintain an XML site map. Link Building. Local Presence.

Strategy 53

Strategy social media Google CA 53

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. Take advantage of our FREE Google Analytics Reviews. Invest in it.

social media 15

social media Strategy Marketing Strategies Marketing 15

Banking 2020

AUGUST 24, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Long Lasting Ideas

JANUARY 19, 2015

For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages. The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs.

Marketing 40

Marketing social media Online Marketing Strategies 40

The Financial Brand

OCTOBER 17, 2018

The rise of digital and data is killing the traditional marketing funnel and sending hallowed advertising strategies to the graveyard. The post JPMorgan Chase CMO Says You Can Kiss Traditional Marketing Goodbye appeared first on The Financial Brand.

Marketing 27

Marketing Strategy Branding Data 27

William Mills

APRIL 27, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Social Assurance

DECEMBER 20, 2016

Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Financial Brand https://thefinancialbrand.com/. Google Finance https://www.google.com/finance. Sell who you are as a brand and not who you are as a product. Social Media Marketing. Be timely.

social media 12

social media Tools Video Branding 12

William Mills

MAY 9, 2018

By combining deep-learning and crowdsourcing methodologies, our platform collects and classifies user requests in real-time and then deploys the data back to all conversational channels, including Alexa, Google, FB Messenger, Phone and Texting. We license the technology to HW vendors and brands. Explainer video: [link].

Security 40

Security Samsung Strategy San Jose 40

William Mills

MAY 11, 2016

What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Now a more “Google”-like dashboard. Showing using a brand new device on a brand new connection. Who is the target audience? Looking for banks or credit unions. Jennifer Hughes (Bus.

Video 40

Video Mobile social media Data 40

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161

Community United States Groups Exercises 161

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

William Mills

SEPTEMBER 12, 2017

Cool name and branding. I checked out their web site and they are promoting their IOS/Google Play mobile apps (no surprise) and I found this: This website is operated and maintained by Collective Returns, Inc. I like their branding. THAT brand has been around about 20 years from the “dot com” days. They have raised.83

Samsung 69

Samsung Mobile User Experience Google 69

Gonzobanker

JUNE 25, 2021

Actionable: Tailor questions to separate the experience from general brand or policy perception. banking consumers say they would be more comfortable with their financial institutions having access to their personal data than a big tech company such as Amazon, Apple, or Google. Redefine excellent service.

Customer Experience 88

Customer Experience Fraud Policies Training 88

William Mills

SEPTEMBER 9, 2016

Getting ready to show how someone might use a connector, in this case Google, now in a design environment to drop the widget in the application and can preview how it looks in different devices. Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. franchising sector. Returns of 9 or 10%.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

Mobile 40

Mobile Cards Fraud Data 40