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Google Pay Partners With India’s Qwikcilver For Instant Digital Gift Cards

PYMNTS

End-to-end gift card platform Qwikcilver has launched its Woohoo virtual gift card store on the Google Pay Spot Platform to enable users in India to buy and send virtual gift cards in real time, the United News of India reported on Monday (Dec.

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AI-Powered Visual Shopping Experiences For Millennials, Gen Z

PYMNTS

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. A survey conducted last year found that 62 percent of millennials prefer visual search over other search methods.

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What Post-Millennials Like

PYMNTS

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. The latter this isn’t an option for retailers and brands, however.

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Today In Data: Trade Finance Gaps, Brand Texting And Loyalty Spending Habits

PYMNTS

70 percent | Percentage of surveyed millennials who report they send text messages at least once per day, according to the results of a recent Gallup poll. Texting, on the other hand, tends to dominate millennial communication efforts, making it a potential go-to for brands looking to reach consumers. Here are the numbers: $1.5

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Are Millennials Really Over Revolving Credit?

PYMNTS

That fundamental difference in what counts as a best-case scenario has caused millennials to turn away from revolving credit products, Afterpay Co-founder and CEO Anthony Eisen told PYMNTS in a recent conversation. Other than perhaps Google, he noted, it is the single-largest provider of leads to Australian retailers. “In

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Alphabet’s New CEO, Millennial Black Friday Spending And Digital Drivers’ Licenses Top This Week’s News

PYMNTS

We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. Google CEO Sundar Pichai Takes the Reins at Alphabet. Google CEO Sundar Pichai will take over as Alphabet ’s new CEO , while retaining his job at Google.

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Inside Marketing: Maximizing ROI With Digital Branding

William Mills

Instead, the eldest millennials—otherwise known as the first digital natives—are turning 40 this year, and their expectations should not be taken lightly. While the age of the average credit union member remains in the mid-40s, it is important to recognize that this age range is no longer held strongly by Gen X.