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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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Google Highlights Black-Owned Businesses On Shopping Tab

PYMNTS

Coinciding with Black History Month, Google is extending the Black-owned attribute to its Shopping tab, building on the initiatives launched across Search and Maps over the summer. The label reads “identifies as Black-owned” and will appear in Google Shopping’s results. .

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Google, Carrefour Team On Voice-Activated Grocery Delivery In France

PYMNTS

Carrefour Group , one of the world’s biggest supermarket chains, and Google are launching a voice-activated grocery shopping service in France. Carrefour and Google said Tuesday (June 16) their latest innovation is part of the French retailer’s ambition to accelerate its expansion into food eCommerce. . billion euros ($3.1

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Google To Give More Power To Brands In Online Ads

PYMNTS

On Friday (March 17), Google announced plans to increase the amount of control companies have over their online ads, specifically though that appear on YouTube. The decision comes after some of Google’s top U.K. clients will no longer be advertising with Google, which includes major brands such as Domino’s Pizza Inc.

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Google Updates Search To Simplify Online Shopping

PYMNTS

Google has updated its search function to make searching for clothing items and accessories easier, the company said in a blog post. To start using the service, a customer simply types in the name of the accessory they’re looking for in the Google search bar, like “bathrobes,” “pants” or “bathing suits.”

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Google Dumps Zagat

PYMNTS

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

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Walmart Rolls Out Voice Orders On Google Assistant

PYMNTS

In a blog post, Tom Ward, senior vice president of digital operations at Walmart, said the retailer is building platforms with partners including Google to help customers shop via voice. Starting in April customers can say “Hey Google, talk to Walmart” and the Google Assistant will add items directly to their Walmart Grocery cart.

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