Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. I believe “You are who Google says you are.” All that “owned media” sits on Google for the world to see and read. It’s all part of our brand story and culture. Every tweet is archived on Google.

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PYMNTS

JUNE 11, 2019

Should they consider, instead, being a supplier on as many online marketplaces and social media sites as possible, in the hopes of capturing customers in a place, and context, where eyeballs already show up ready to search and buy? That, Chen said, was a golden era of stand-alone shops — until “Google got a lot harder.”.

Branding 191

Branding social media Google Online 191

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163

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PYMNTS

FEBRUARY 16, 2018

To research a product, potential customers may turn to Google. Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them.

Branding 102

Branding social media Google Retail 102

PYMNTS

AUGUST 29, 2018

JD.com , a Chinese eCommerce company, is tapping Google and Walmart to help it expand outside China. Bloomberg , citing an interview with Richard Liu, the head of JD.com , reported Liu is in the initial stages of planning with Google to lure customers outside the country. and Southeast Asia. and Southeast Asia.

Google 100

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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PYMNTS

FEBRUARY 13, 2019

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

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PYMNTS

APRIL 17, 2020

The IAB said effects are being felt across ad-supported websites, “as well as companies that provide technical infrastructure to support selling ads” such as network services, brand safety and attribution services. The wild card here is the amount of small businesses that feed the revenue of ad words and social platforms.

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PYMNTS

SEPTEMBER 21, 2020

“Some have transitioned to using platforms that can aggregate and manage local content and advertising across locations and external sites in one platform, but few have been successful, despite 79% of multi-location marketers believe customers are more inclined to engage with brands that establish a personal connection with them.”.

Retail 169

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PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

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Perficient

SEPTEMBER 9, 2020

On blogs, content is pushed further from the top as more is posted over time, deprioritizing it in the eyes of readers and Google. The site structure of a blog necessitates many pages that aren’t good targets for indexation and ranking by Google, such as category pages, paginated pages, tag pages, and date archives.

Google 429

Google social media Branding Marketing 429

CB Insights

JANUARY 10, 2019

If you thought search engine algorithms were complex already, here’s a brand new twist, courtesy of Microsoft and its recently granted patent. Download this data driven report on the patent activity for Google, Facebook, Microsoft, Amazon and more top tech companies. It’s called the “ Awareness Engine.”

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PYMNTS

JANUARY 24, 2018

Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store.

Branding 121

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PYMNTS

DECEMBER 12, 2018

Coty is not quite a household name — though the cosmetic, skincare, fragrance and hair color products it makes and distributes through the 77 beauty brands it owns are well known all over the world. There are also slightly darker rumors that brands will pay equivalent amounts for negative reviews of competing products.

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PYMNTS

MARCH 25, 2019

For a large segment of social media users, commerce may be getting a lot more contextual, as Instagram has launched a checkout feature designed to help the platform become a more attractive place for consumers to shop. eBay Drafts Google Pay. eBay Drafts Google Pay. Instagram and PayPal Pair Up for Instacommerce.

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PYMNTS

NOVEMBER 15, 2019

Armstrong is the former CEO of AOL and used to run Google ads. He said many brands don’t want to team up with Amazon because they’re worried they won’t have control of how they will be positioned on the site. “If Armstrong, along with other analysts, believes that many brands will follow Nike’s lead.

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PYMNTS

JANUARY 22, 2021

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . Google introduced a try-on feature in December to help people see how makeup will look before committing to a purchase. . 22) press release.

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The Financial Brand

OCTOBER 9, 2019

While consumers will Google for reviews of everyday purchases, they don't check out financial institutions. The post Ally Bank Promotes Ratings with Funny Phony Products on Social Media appeared first on The Financial Brand. Online bank tries to change that.

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Perficient

DECEMBER 4, 2020

Are they arriving from email, social media, referral sites, paid or organic search, etc.? If the brand transaction is completed through a distributed channel, the metrics may be slightly different, but still give a much clearer picture of your customers’ needs. Google Tag Assistant. Google Analytics Debugger.

Analytics 309

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Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. If your financial brand is planning on increasing its Facebook social spending in 2021, here are a few things you should know. Competitor Research.

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BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. Google Alerts are great, but we need to think about what are some other tools we need to incorporate into our daily routines. Talkwalker. It’s a one stop shop!

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PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. Facebook first let American and Canadian users move their videos and pictures to Google Photos in April. DCN, a trade organization, serves media brands.

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PYMNTS

APRIL 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.

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PYMNTS

JULY 9, 2019

Facebook is dangling the promise of more fans and endless money in an effort to lure video creators away from YouTube and other social media sites. The social media site that boasts over 2 billion daily users says it will help creators make more money with direct payments from its users, coupled with advertising earnings, CNBC reports.

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PYMNTS

JUNE 29, 2016

About a year ago “buy buttons” were all the rage as the next big thing in social commerce. The logic was sound – social media platforms are full of users who are talking about, reviewing and sharing products of all shapes and sizes.

Branding 111

Branding social media Video Marketing 111

Perficient

JULY 31, 2020

Just google “COVID statistics” and it returns 4,770,000,000 websites with its own dashboard automatically reflecting the state you are in and United States population (assuming you are in US). Think about what you do first when you wake up.

Data 354

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

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PYMNTS

MARCH 20, 2020

The sources also told Reuters that social media companies that capitalize on advertising and user data could also be impacted by the new rules. . Revenue from eCommerce is anticipated to hit $120 billion, which is three times the amount in 2017, according to India Brand Equity Foundation.

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PYMNTS

SEPTEMBER 14, 2018

Perhaps a better, more specific question is this: Even with Google ’s search engine dominance (a dominance that seems as currently eternal as, say, the power of the British Navy in the late 19 th century), can any challenger make a significant push to gain ground? That’s a question with obvious relevance to payment and commerce operators.

Online 148

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PYMNTS

JULY 21, 2020

Of particular interest to market watchers are the FAANG s – Facebook, Amazon, Apple, Netflix and Alphabet/Google – and how the pandemic has affected those tech giants’ performance thus far. Alphabet/Google. The initiative aims to offer a synthesis of social media and eCommerce experiences. economic recovery.

Apple 150

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PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153

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PYMNTS

JUNE 16, 2016

The myriad social media platform out there — Facebook, Pinterest, Instagram, Snapchat, Twitter, etc. — all have some variation of a common problem: Lots of people using their services all the time and not paying a red cent since the first rule of building a social media platform is simply accepting that users won’t pay to use it.

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CB Insights

SEPTEMBER 1, 2017

The CB Insights Patent Search Engine surfaced two new patents this week that prove Google and Microsoft are eager to inject quantitative tech into the “Influencer Economy.” In addition, this identification could ultimately help Google predict what content may go viral. Click here to jump to the Google patent analysis.

Google 77

Google social media Video System 77

PYMNTS

APRIL 26, 2017

Pinterest has snagged a round of headline fascination, as various segments of the tech press have been touting the apparently surprising revelation that Pinterest is no longer thinking of itself as a social media platform. Not Social Media. Well, at least we weren’t.

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The Raddon Report

SEPTEMBER 4, 2014

The popularity of social media is undeniable. Just five years ago, the primary function of social media was community building. Today, social media has evolved to include customer service outreach, brand awareness, and new customer lead generation.

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social media Google Trends Community 18

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Think Google Search/Chrome, not Google’s YouTube. That year, P&G’s ad spend totaled $7.1 He didn’t have to.

Google 123

Google Branding social media Video 123

PYMNTS

APRIL 21, 2017

Chatbots are a staple in WeChat and have popped up across social media messaging channels, like on Twitter and LinkedIn. The company broke into facilitating online communication between brands and customers back in the days when those conversations took place on forums, Chevallier said. It’s not just Facebook, of course.

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