PYMNTS

DECEMBER 10, 2019

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

Millennials 136

Millennials Retail Groups Online 136

PYMNTS

OCTOBER 5, 2018

Sales have slipped consistently and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand Madwell. Meanwhile, the brand carries a heavy debt load and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.

Millennials 128

Millennials Retail Branding Mobile 128

PYMNTS

MAY 26, 2020

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

Millennials 153

Millennials Study Groups Survey 153

PYMNTS

OCTOBER 5, 2018

Sales have slipped consistently, and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand, Madewell. Meanwhile, the brand carries a heavy debt load, and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.

Millennials 122

Millennials Retail Mobile Branding 122

PYMNTS

DECEMBER 6, 2019

Consumers — especially millennials and Generation Z — are looking for new commerce experiences during the 2019 holiday season. The Tracker also explores how the payment preferences of younger generations — such as bridge millennials, millennials and Gen Z — may be well-suited for utilizing BNPL. About The Tracker.

Millennials 219

Millennials Payments Retail Apple 219

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. This month’s Deep Dive examines how BNPL payment plans can help retailers expand their customer bases online and meet the needs of millennial and Gen Z consumers.

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

DECEMBER 15, 2020

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. percent of bridge millennials.”

Millennials 256

Millennials Report United States Study 256

PYMNTS

SEPTEMBER 11, 2018

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments. Millennials are ready to be engaged.

Millennials 126

Millennials Mobile Payments Study 126

PYMNTS

OCTOBER 13, 2020

Now, connected commerce and the technologies behind it are taking the comfy concept of “cocooning” to another level, as homes become digital command centers for a brand-new form of touchless, voice-driven living, where preference and loyalty are commingled and redefined. Lockdown Life, Surprisingly Connected.

Millennials 298

Millennials Study Case Study Retail 298

PYMNTS

MARCH 16, 2018

With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Marshal Cohen, chief industry analyst for the NPD Group, told USA Today that advertisers are mistaken to put all their eggs in the millennial basket.

Millennials 108

Millennials Retail Mobile Branding 108

PYMNTS

NOVEMBER 5, 2020

Webster pointed to Main Street SMBs as “a segment of physical retail that may even have the best of all digital/physical retail options,” and noting that “Direct-to-consumer brands may find them to be an attractive outlet to capitalize on the hyperlocal shopping experiences with which consumers in those communities feel most comfortable.

Retail 252

Retail Millennials Online Report 252

PYMNTS

MARCH 28, 2016

A survey released by the company on Thursday (March 24) found that, at one-third of the businesses surveyed, millennials aged 20–35 are the sole decision-makers when it comes to sourcing and purchasing for their companies. The electronic aspect of procurement goes beyond the desktop, too.

Millennials 100

Millennials social media Survey Case Study 100

PYMNTS

SEPTEMBER 14, 2016

.’s general comeback troubles are well-known, and it looks like it has an especially high mountain to climb when it comes to attracting the young and fashionable to its high-line brand Banana Republic. Really a lousy string of results — 48 percent of millennials polled said they disliked the chain, as opposed to 22 percent who liked it.

Millennials 100

Millennials Branding Survey Capital 100

PYMNTS

DECEMBER 19, 2016

While they enjoy many FinTech innovations, most millennials don’t have a snowball’s chance of earning more than their parents — ever. It’s one thing for the millennial offspring of the billionaire hedge-fund scions to fall short of making a billion because they only manage to pull down $760 million a year. It’s a fact. population.

Millennials 100

Millennials Fintech Cards Groups 100

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. making it an attractive group to pursue. But this is a group who may not have grown up putting their hands in the dirt growing their vegetable garden in Mom and Dad’s backyard.”.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

AUGUST 8, 2019

The company will partner with top fashion and beauty brands and retailers for the event, which offers its two million U.S. Customers can shop a record amount of amazing deals from the most loved fashion and beauty brands. Afterpay is a marketing channel to the world’s most valuable customers, the millennial and Gen-Z cohort.”.

Branding 117

Branding US Retail Millennials 117

PYMNTS

OCTOBER 6, 2020

Millennial and Gen Z shoppers are focusing on sustainable and ethical fashion and retail more than before. We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Afterpay Co-Founder and U.S.

Millennials 200

Millennials Retail United States National 200

PYMNTS

OCTOBER 11, 2016

A new study from Foodmix Marketing Communications found consumer love of food brands is pervasive in the U.S. Specifically, almost two-thirds (63 percent) of consumers reported loving their favorite branded food product , meaning they had developed an emotional attachment, beyond just liking or being loyal to it. marketplace.

Branding 100

Branding Millennials Study Trends 100

PYMNTS

SEPTEMBER 8, 2016

Maybe millennials really are a self-centered bunch? Mercator Advisory Group surveyed 3,009 U.S. Still, Mercator Advisory Group did note that the number of men purchasing retailer-specific gift cards has “grown steadily” since the firm began tracking the number in 2013.

Millennials 100

Millennials Cards Retail Survey 100

PYMNTS

APRIL 24, 2017

The long-suffering team at American Express has a new headache to handle — losing the love of those millennial customers. While BJ’s doesn’t have quite the scale, scope or name recognition of its rivals Costco and Sam’s Club, among the wholesale shoppers of the northeastern United States, the brand maintains a fairly devout following.

Millennials 109

Millennials Cards New York Branding 109

PYMNTS

DECEMBER 5, 2019

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131

Branding Los Angeles San Francisco Capital 131

PYMNTS

MARCH 1, 2019

They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”. L Brands plans to close approximately 53 Victoria’s Secret locations this year as it curtails investments in new and renovated stores. And NPD Group data found that millennials spent one-third of bra dollars last year on sports bras.

Branding 129

Branding Retail Columbus Las Vegas 129

PYMNTS

OCTOBER 22, 2018

We have brand-new data that reveals how much change is happening. People of all stripes — from millennials to baby boomers, from Generation X to the Greatest Generation — are increasingly swapping the friction of shopping in a store for the convenience of using one of the many connected devices they now own to shop and buy from instead.

Millennials 212

Millennials Study Payments Data 212

PYMNTS

DECEMBER 26, 2018

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

social media 180

social media Payments Millennials Regional 180

PYMNTS

MARCH 2, 2016

Baby Boomers practically grew up on the stuff — and the games on the side of the boxes — but, true to form, their millennial counterparts have different plans. At least, that’s the case for the 40 percent of millennials who said eating a bowl of cereal is just too much work that early in the morning. So said Mintel’s U.S.

Millennials 100

Millennials New York Taxes Google 100

PYMNTS

AUGUST 28, 2019

Forget millennials – well, at least for a moment. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk.

Retail 148

Retail Trends Millennials Survey 148

PYMNTS

SEPTEMBER 16, 2019

In the payments ecosystem, we need look no further than the bridge millennial for how the connected purchasing experience will evolve over the next decade. The group’s connected commerce behaviors are well-documented in the annual PYMNTS/Visa How We Will Pay 2019 study released just today. This group of 60 million U.S.

Millennials 222

Millennials Study Course Trends 222

PYMNTS

OCTOBER 16, 2017

According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. It’s called the “Blank Me” campaign. Bikinis can’t hold wallets,” reads a billboard in Miami. “ _ for drinks instead.”.

Branding 112

Branding Nashville Miami Millennials 112

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

AUGUST 31, 2017

While some well-worn stereotypes of these groups may have truth to them, others are completely off-base, and retailers can’t tailor experiences to shoppers if they don’t know what those shoppers want. Millennials. Consumers born between 1981 and 1997 fall into this group, which includes up to 92.7 million people in the U.S.,

Retail 147

Retail Millennials Study Trends 147

Perficient

JULY 20, 2020

They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. Personas generally originate with marketing because that group owns “voice of the consumer.” Who should use a healthcare persona? And let that guide the conversation.

UX 332

UX Meeting Data Groups 332

PYMNTS

SEPTEMBER 9, 2020

“Twenty percent of all consumers rely on visual and social cues to determine which brands to trust when shopping online, looking for sites that are not only visually appealing and easy to use but also ones that offer familiar payment options such as digital wallets,” the report says. eCommerce First Impressions Matter.

Millennials 144

Millennials Branding Groups Online 144

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

JANUARY 16, 2020

Millennials have matured financially, but many remain wary of using traditional credit to buy even routine or small-ticket items. How Millennials Are Driving BNPL Growth. Verishop targets consumers aged 25 to 45, a demographic that encompasses older millennials with more disposable income and the youngest of Generation X.

Millennials 130

Millennials Mobile Retail Branding 130

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Before you can market effectively to a younger audience in particular, you need to establish a solid brand and product offering that will appeal to them,” said Dormify’s CMO Nicole Gardner.

Millennials 100

Millennials Marketing social media Strategy 100

PYMNTS

NOVEMBER 17, 2020

Moreover, demographics seem to make something of a difference in subscription enthusiasm, particularly among the highly coveted “bridge millennial” demographic. That consumer group is already incredibly enamored with Amazon Prime, which has an incredible lead with both bridge millennials and the millennial category of shoppers as a whole.

Millennials 190

Millennials Comparison Retail Groups 190

PYMNTS

APRIL 23, 2019

This might be a ploy to retain T-Mobile customers, but it’s also intended to appeal to consumers without any real affinity for a more traditional financial services provider, including the highly coveted millennial, as well as the unbanked and underbanked. These same brands also ranked highly on hypothetical interest in banking with them.

Millennials 145

Millennials Mobile Study Branding 145