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How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members

PYMNTS

CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.

Branding 216
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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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How Much Is Lady Gaga Worth To The Super Bowl?

PYMNTS

That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. That’s tremendous social media reach that Lady Gaga is bringing to the table. 5, 2017, at NRG Stadium in Houston. So, they’ll likely tune into the Super Bowl to watch a program that they might not normally be interested in.

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Car Vending Machine Company Carvana Goes Up Against Wall Street

PYMNTS

According to Carvana Chief Brand Officer Ryan Keeton, opening new markets brings an uptick in overall business. “We Miami is Carvana’s 24th car vending machine location to date — joining Nashville, San Antonio, Houston, Austin, Dallas, Raleigh, Jacksonville, Tampa, Charlotte, Washington, D.C., New Markets. Ontario (L.A.),

Company 130
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Rescuing The Restaurant Business From App Decline

PYMNTS

The model for the DineVite online and mobile app is actually similar to social media. As the year rolls on he expects to launch in Seattle, Los Angeles, San Francisco, Austin, Dallas, Houston, Chicago, Boston and Miami. They decide how to extend selected discounts, when to offer them and who to offer them to.

Miami 130
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The metaverse could be tech’s next trillion-dollar opportunity: These are the companies making it a reality

CB Insights

Base Hologram is using the tech to bring popular artists like Whitney Houston and Buddy Holly back to the stage, while Israel-based RealView Imaging renders holograms of a patient’s internal organs to help with surgical planning. . Virtual fashion: Virtual fashion companies are brands developing clothing to be worn in the metaverse.

Company 101
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FinovateSpring 2016 Live Blog – Day 1

William Mills

Houston Frost (SVP, Prepaid Products). He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc. ^SR