PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

Branding Study Examples Marketing 202

Perficient

JANUARY 30, 2021

When Sitecore Experience Accelerator (SXA) was launched, it was a real game-changer for the rapid implementation of Sitecore sites and for marketers wanting more freedom and control over creating content and campaign pages. One of the pain points of SXA tho has been with front end development.

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How To Maine Tools Branding 309

Perficient

FEBRUARY 16, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

PYMNTS

JULY 28, 2020

Their platform is not able to scale, [and they’re] searching for how to create a better framework for what they’re already doing.”. Brands that are either expanding existing DTC operations or have only sold through a marketplace can use channels like Amazon without creating potential conflicts in their path to selling directly to consumers.

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Branding Retail Examples Maine 215

Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170

Branding How To Marketing Digital Banking 170

Bank Innovation

MARCH 15, 2019

CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter. Big banks have finally woken up […].

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Branding Fintech How To America 199

PYMNTS

OCTOBER 12, 2020

From Mao’s view, in Asian markets where cash had historically dominated, mobile wallets filled a need for an easy, accessible “ubiquitous cashless payment” for the masses. mobile wallet landscape is fragmented in comparison to that of Asian markets. It’s one that allows consumers to choose how they want to shop and pay.”.

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How To Retail Survey Mobile 317

ATM Marketplace

AUGUST 13, 2021

When it comes to ATMs, most banks are fairly good at branding. But when it comes to marketing, many banks fall behind. Here's how to catch up. Most post large signs and symbols that clearly communicate to customers that this is their ATMs.

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ATM How To Marketing Branding 147

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

Perficient

JULY 1, 2020

The need for a seamless customer experience, speed to market, product and pricing transparency, and value of informational content in the B2B space has grown exponentially, meaning manufacturers have been creating more content and product information for their respective digital networks including one of their key channels– their distributors.

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Management How To System Guidelines 322

South State Correspondent

OCTOBER 21, 2019

BANK MARKETING Few bankers doubt the power of great storytelling. Over the past three years, banks have learned that it is not just about telling a story but how to construct marketing around the story that makes a difference.

Branding 199

Branding Marketing How To 199

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. This taught us that the market could change rapidly and in unexpected ways.

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Video Survey Strategy Marketing 508

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. How to determine if your priorities or investments should change.

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Marketing Branding Data Industry 294

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all. Its technology works like Google , in a sense.

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Analytics Branding Retail Trends 162

South State Correspondent

AUGUST 14, 2024

Four product variables impact profitability – rate, fees, marketing/brand, and companion products for a standard bank product such as a business savings account. This spheroid is asymmetrical as deposit performance is heavily influenced by ECR, hard interest, companion products, and marketing/brand.

How To 195

How To Analysis Management Training 195

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531

UX Guidelines Compliance Study 531

PYMNTS

SEPTEMBER 12, 2019

For a consumer who wants to cook at home, but doesn’t necessarily want to spend a lot of time preparing for that process, there are no shortage of options on the market. But within that market the company has built a sizable presence, recently announcing an active subscriber base of 200,000 monthly customers.

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Marketing Comparison Branding National 246

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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PYMNTS

SEPTEMBER 30, 2019

Digital banks, alt credit providers and digital wallet providers may not be thinking about cards as of late 2019, but they are thinking about how to scale their solutions beyond their domestic markets — how to make them interoperable on a global stage. So today (Sept. Expanding The Range Of Fintech Opportunities .

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Marketing Fintech Cards Branding 211

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. You can get pushed onto your back foot, or you can ask yourself a really simple question, which is: ‘How does this serve me?’”. It’s predictable.

Branding 220

Branding Online Retail social media 220

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

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Google social media Branding Marketing 429

South State Correspondent

JULY 21, 2015

Banks stumble on how to create an enduring brand. However, if they can brand water, bananas and vodka, we can certainly brand a bank. Just be glad your bank has a product that customers can see and touch, because Intel had a tough job branding its hardware that was never seen.

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How To Case Study Branding Study 150

South State Correspondent

FEBRUARY 22, 2024

Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. Deposits generate the bulk of a bank’s value yet most banks spend little on deposit marketing and product design. You can buy loans, but you can’t buy bulk deposits for below market rates.

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How To Capital Strategy Lending 195

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. In our conversation, Gary shared how the automotive industry is faring during the pandemic. Eugene Sefanov: First and foremost, I would be remiss not to ask how the automotive industry is doing during COVID-19.

Marketing 309

Marketing Industry Mobile Data 309

Perficient

FEBRUARY 1, 2021

Sales and Marketing. Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Here are four areas in which chatbots can improve the car purchasing and ownership experience. Simple Questions.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

JANUARY 30, 2019

The global economy offers a wide range of opportunities for businesses to expand their reach, and promote their brands to new markets. In addition, how can they remain confident that they are in compliance with existing AML laws? Companies in several global markets have launched a series of tools to bolster AML and KYC efforts.

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How To blockchain Compliance Fraud 170

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. and Canada as well as franchise stores in Mexico has been intensely focused on how to simplify and bolster the shopper experience.

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands.

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Retail How To Branding Strategy 130

PYMNTS

MARCH 28, 2019

After styling rooms based on the tastes of their customers, online interior design platforms are branching out by offering their own direct-to-consumer (DTC) furniture brands. Wood also described the line as an offering that is highly competitive in the market when it comes to price.

Branding 145

Branding United States Retail Company 145

PYMNTS

AUGUST 5, 2020

“For us, the revolution starts with the market,” said Co-founder and CEO Joshua Silberstein. The market is fundamentally changing, and as the market changes, so do the sources of competitive advantage. We do a complete marketing overhaul,” Silberstein explained. “We

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America Marketing Operations Retail 336

PYMNTS

JANUARY 20, 2021

Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. CVC currently has control of famous brands like Swiss watch company Breitling SA, while it owns European beauty firm Douglas GmbH. The celebrity recently made a deal to utizile the company’s system to market her new skincare line.

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Retail Google Capital Branding 239

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. How to Get There. For example, let’s say you sell pickup trucks. And you might be right.

Video 322

Video Tools Digital Strategies Marketing 322

PYMNTS

JULY 2, 2020

The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The acquisition also comes at a time when the company’s flagship brand – Corona beer – carries a name that matches the pandemic.

Trends 216

Trends Company New York City Branding 216

Perficient

OCTOBER 26, 2022

Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. They can use data to make decisions on the types of products they should build, as well as to figure out whom to market certain products towards.

Data 275

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Chris Skinner

JULY 21, 2017

There’s an old joke about the guy who’s lost driving in the countryside who stops to ask a pedestrian how to get to the city. The pedestrian replies: “oh, if you want to get there, I wouldn’t start from here”, and this is exactly how banks feel today.

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Fintech System Technology Apple 361