ATM Marketplace

AUGUST 13, 2021

When it comes to ATMs, most banks are fairly good at branding. But when it comes to marketing, many banks fall behind. Here's how to catch up. Most post large signs and symbols that clearly communicate to customers that this is their ATMs.

ATM 142

ATM How To Marketing Branding 142

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

Branding Study Examples Marketing 202

South State Correspondent

FEBRUARY 22, 2024

Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. Deposits generate the bulk of a bank’s value yet most banks spend little on deposit marketing and product design. You can buy loans, but you can’t buy bulk deposits for below market rates.

How To 195

How To Capital Strategy Lending 195

Bank Innovation

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

NJ 150

NJ Branding Marketing Digital Strategies 150

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Marketing 195

PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251

Branding Retail Groups Strategy 251

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170

Branding How To Marketing Digital Banking 170

PYMNTS

JULY 28, 2020

Their platform is not able to scale, [and they’re] searching for how to create a better framework for what they’re already doing.”. Brands that are either expanding existing DTC operations or have only sold through a marketplace can use channels like Amazon without creating potential conflicts in their path to selling directly to consumers.

Branding 215

Branding Retail Examples Maine 215

Image Works Direct

AUGUST 26, 2024

However, social media is much more valuable as a branding tool! Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market. When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. Your page shouldn’t be a constant stream of promotions.

social media 36

social media Tools Branding How To 36

The Financial Brand

AUGUST 6, 2024

This article How to Supercharge Your ITMs Into Interactive Marketing Machines appeared first on The Financial Brand. Royal Banks of Missouri turned its ITMs into a segmented and responsive marketing channel. What if your financial institution's ATM transactions could generate consumer and business leads?

Missouri 35

Missouri How To Marketing ATM 35

Bank Innovation

MARCH 15, 2019

CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter. Big banks have finally woken up […].

Branding 199

Branding Fintech How To America 199

Perficient

JANUARY 30, 2021

When Sitecore Experience Accelerator (SXA) was launched, it was a real game-changer for the rapid implementation of Sitecore sites and for marketers wanting more freedom and control over creating content and campaign pages. One of the pain points of SXA tho has been with front end development.

How To 309

How To Maine Tools Branding 309

William Mills

NOVEMBER 2, 2021

A key goal for many growing companies is to expand beyond local recognition to become a well-known national brand. This is where a comprehensive, strategic PR and marketing plan can come in, helping to boost visibility and awareness. Here are a few key areas to focus on.

Branding 72

Branding National How To Marketing 72

South State Correspondent

OCTOBER 21, 2019

BANK MARKETING Few bankers doubt the power of great storytelling. Over the past three years, banks have learned that it is not just about telling a story but how to construct marketing around the story that makes a difference.

Branding 199

Branding Marketing How To 199

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

How To 35

How To Marketing Branding social media 35

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To 35

How To Marketing Branding Strategy 35

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all. Its technology works like Google , in a sense.

Analytics 162

Analytics Branding Retail Trends 162

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

The Financial Brand

AUGUST 27, 2024

This article How to Defuse the Marketing Trade-off Between Short-term Wins and Long-term-Growth appeared first on The Financial Brand. New research challenges marketing dogma: targeting 'Movable Middles' drives both short-term sales and long-term growth. Is this the future of advertising?

How To 30

How To Marketing Branding Marketing Strategies 30

PYMNTS

OCTOBER 12, 2020

From Mao’s view, in Asian markets where cash had historically dominated, mobile wallets filled a need for an easy, accessible “ubiquitous cashless payment” for the masses. mobile wallet landscape is fragmented in comparison to that of Asian markets. It’s one that allows consumers to choose how they want to shop and pay.”.

How To 317

How To Retail Survey Mobile 317

PYMNTS

NOVEMBER 5, 2019

Realizing the market didn’t have what they were looking for, they started building it themselves in the form of a web-based custom suit brand — a name that 12 years later isn’t quite a household name, but is close enough to be counted among the new web’s apparel success stories.

How To 101

How To Marketing Branding America 101

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands.

Retail 130

Retail How To Branding Strategy 130

The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Empathetic marketing can help them thrive together. This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 34

Marketing Strategies Strategy How To Marketing 34

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. You can get pushed onto your back foot, or you can ask yourself a really simple question, which is: ‘How does this serve me?’”. It’s predictable.

Branding 220

Branding Online Retail social media 220

The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

Marketing Strategies 35

Marketing Strategies Strategy How To Marketing 35

The Financial Brand

OCTOBER 29, 2024

This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. From rising delinquencies to deposit strategies, here's how to navigate it. As Fed rate cuts begin, banks face a slew of risks.

Marketing 35

Marketing Strategy Branding How To 35

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. How to determine if your priorities or investments should change.

Marketing 294

Marketing Branding Data Industry 294

The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

How To 37

How To Marketing Branding Trends 37

Independent Banker

FEBRUARY 28, 2023

But beyond its analysis to help you in your product journey, data can help transform your marketing efforts, offering insights into customer interests and behaviors to better align your offerings with their expectations. Data analysis and performance marketing do not have to be in-house skillsets. The results?

Data 133

Data How To Community Bank Community 133

The Financial Brand

MARCH 15, 2024

This article Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them appeared first on The Financial Brand. Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.

How To 31

How To Marketing Branding Innovation 31

Perficient

JULY 1, 2020

The need for a seamless customer experience, speed to market, product and pricing transparency, and value of informational content in the B2B space has grown exponentially, meaning manufacturers have been creating more content and product information for their respective digital networks including one of their key channels– their distributors.

Management 322

Management How To System Guidelines 322

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

Image Works Direct

FEBRUARY 22, 2023

Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand. With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching.

Branding 36

Branding How To National Marketing 36

Perficient

FEBRUARY 16, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Is Still Falling Short, But How to Do Better Is Clear appeared first on The Financial Brand. And what must banks and credit unions do to finally show better results from their digital marketing efforts? What's the holdup? Our research offers some insight.

How To 35

How To Marketing Branding Digital Strategies 35

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195