Branding How To Marketing Strategies 
Perficient
JUNE 15, 2020
The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns. Shorten your sales cycle.
Perficient
SEPTEMBER 8, 2020
Use Gifs to Increase Your Marketing Efforts. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? How to Pronounce Gif. Adding Gifs to Your Brand Strategy. There are many reasons to leverage gifs within your marketing mix.
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Perficient
FEBRUARY 1, 2021
Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.
PYMNTS
MAY 4, 2020
Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service. The list of solid brands that have suddenly become super discounters includes Nordstrom, Macy’s, The Gap, Lowe’s, J. Maybe Cook and his team were playing coy.
Perficient
SEPTEMBER 30, 2020
As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. Smart businesses will figure out how to spread out the excitement and intensity.
Independent Banker
DECEMBER 31, 2021
To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. How to measure success.
PYMNTS
DECEMBER 23, 2020
It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. How To Proceed. Customers ask us, ‘How do we do what you just described?’”
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