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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Peak Creative.

How To 508
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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

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What Does and Gen AI Strategy Look Like for a Community Bank?

South State Correspondent

A bank would likely lose flexibility, drive-up cost, and have a variety of user experiences, however, would gain the advantage of being able to deploy multiple models across different uses cases quickly. Governance and Data A Gen AI strategy is like any other strategy with the exception that it is a brand-new field.

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How to Successfully Implement a Digital Solution

Gonzobanker

Document end-to-end data flows, functional components and integration points – The end-user experience is key in the implementation of the digital solution. Define how processes work from start to finish, features interact with each other, and form and function combine to align individual components into a single comprehensive view.

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. Understanding how to support all customers and build trust can yield the best results over time.

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Visual Storytelling: Use Graphs & Charts to Your Advantage

Perficient

See the first post, How to Design Eye-Catching Graphics. Unlike with graphics and gifs, it is less important to stay within brand guidelines when designing a graph or chart. Level Up Your Presentations with Impactful Graphs. This post is the third in the Visual Storytelling series. Graphs: companies love ‘em, clients are less enthused.

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