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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either. The short answer is No.

Branding 378
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. One does not need to change the process but incorporating accessibility by “shifting left” How to get started?

UX 531
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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

Google’s expertise is in UX design,” he noted. “By Instead of trying to be the bank, Google is leveraging the brand name, banking infrastructure and trusted reputation of two banks, one of which is among the world’s largest global FIs, to acquire new users for that product and for Google Pay. Google’s Aim.

Google 272
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Habits That Stifle UX Innovation in Banking (and How to Change Them)

The Financial Brand

The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Hiring creative user experience pros won't help if they don't have the right support and culture. Three actions can help turn things around.

UX 38
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How To Navigate The Rapidly Resetting World Of Retail

PYMNTS

So how to navigate what’s next in retail when what’s next seems to actually be happening right now — and at a faster pace by the day? The goal is to use that starting point and the loyalty engendered in the brand because the consumer has a subscription and then use it to boost further activity. And that is hard. Driving Repetition .

Retail 101
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Rise in Synthetic Experiences

Perficient

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. How to Get There. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. And you might be right.

Video 322