Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand
PYMNTS
APRIL 26, 2019
Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. Its own brands, too, reached a sales penetration of over 25 percent during the quarter.
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