PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

Perficient

FEBRUARY 10, 2021

PIM, as most of you readers might know, stands for product information management system. B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. PIM is the foundation.

Strategy 508

Strategy Management Marketing Strategies Online 508

South State Correspondent

OCTOBER 30, 2024

This is information about a particular product that the client already uses. This may be a treasury management feature that is available but not being used, information about how to renew a loan or the education on how to use a line of credit for acquisition purposes.

How To 195

How To Data Management Study 195

Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

Marketing 309

Marketing Video Examples Branding 309

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. Offering up information with personalized examples really helps drive the point home and creates a much better context for information to the viewer,” Atzmon said.

Video 209

Video Branding Examples Cards 209

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. I mean, think about it for a moment—a two to four-word search query is not a lot of information to go on. Has their focus shifted? In this episode of the?award-winning?Here’s

Google 508

Google Video Branding Course 508

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184

Branding social media Marketing Millennials 184

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Marketing 268

Marketing Leadership Trends Branding 268

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

Perficient

FEBRUARY 1, 2021

Sales and Marketing. Chatbots can be programed to provide additional information around a specific car or help narrow a search based on the needs of the consumer. Transition from Brand Site to Dealer Site. Recall Information. Leasing Information. Simple Questions. Servicing/Ownership. Ownership Details.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Brands have already experienced increases in customer service and call center volume due to the pandemic, some as much as 800% reducing capacity and customer satisfaction along with it. Email (marketing and transactional). Shopping Cart.

Branding 309

Branding DC social media Marketing 309

Abrigo

FEBRUARY 12, 2025

Deep learning , a subset of machine learning, is technology that learns from large amounts of unstructured data and can make informed, intelligent decisions on its own. Generative AI , another subcategory of AI, also learns from data, but it can create brand-new content in the form of text, images, music, etc.

Lending 221

Lending Data Fraud Technology 221

Perficient

AUGUST 14, 2020

Behind every successful ecommerce experience is relevant and accurate product information. A product goes through multiple stages such as ideation, research and design, pricing and configuration, marketing, and digital asset association before it is deemed ready for channels like ecommerce, marketplaces, and more. Defining PLM and PIM.

System 332

System Software Marketing Innovation 332

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 1 Gownder, J., 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531

UX Guidelines Compliance Study 531

PYMNTS

SEPTEMBER 30, 2019

Digital banks, alt credit providers and digital wallet providers may not be thinking about cards as of late 2019, but they are thinking about how to scale their solutions beyond their domestic markets — how to make them interoperable on a global stage. So today (Sept. 30), the card network announced just such a FinTech partnership.

Marketing 211

Marketing Fintech Cards Branding 211

PYMNTS

OCTOBER 16, 2018

Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? The idea is that brands don’t have to worry about competition or incentives to drive people to purchase their products. The Brand Experience.

Branding 169

Branding Online Las Vegas Los Angeles 169

Perficient

FEBRUARY 10, 2021

You need a sophisticated system that can take that buyer’s abandoned cart information and move it through a nurture program of marketing activities that are personalized to them. To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. Marketo and Magento. Value of Connection. Next Steps.

Marketing Automation 340

Marketing Automation Marketing Community System 340

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Or, merchants should explain their sites’ security measures — why companies are asking consumers to provide certain information and how firms will (and will not) use it.

Branding 220

Branding Online Retail social media 220

PYMNTS

APRIL 29, 2020

In the “Notorious Markets” report by the Office of the U.S. The USTR reportedly took in claims that it was too simple for anyone to sell on Amazon and that the seller information shown by the eCommerce platform was many times misleading. The clothing trade group had asked the office in the past to put Canada, Germany and the U.K.

Report 175

Report Marketing United States Retail 175

Perficient

JULY 1, 2020

Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the need for transparency in product information such as pricing and product specs. It isn’t enough to just automate the technical touchpoints anymore.

Management 322

Management How To System Guidelines 322

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. It’s a fair point, but I think there is crucial information that they are missing, which can help alleviate their concerns. With this information, insurance companies can build personalized policies.

Marketing 309

Marketing Industry Mobile Data 309

PYMNTS

DECEMBER 18, 2018

For starters, these retailers are turning to simple web interfaces that present information in a clear way. By taking out the intermediary, millennial-focused brands can offer products made with good materials at sensible prices, and presumably save customers more money by picking up the tab for shipping. Instagram-Friendly Retail.

Millennials 165

Millennials Branding Retail Strategy 165

Perficient

SEPTEMBER 30, 2020

However, it’s easy for companies to get caught up in the need to over-create, to display as much information as possible in one visual, and that can be confusing to the viewer. If your audience isn’t able to easily comprehend the information in your graph, it’s useless. Use Color Wisely. READY TO GROW YOUR MICROSOFT CAREER?

Data 322

Data Branding Guidelines Community 322

PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Because, post-coronavirus, automotive marketing within the auto industry will most likely change in the following three ways: First, there will be an acceleration of the shift to digital shopping and purchasing.

Marketing 195

Marketing Online Video Industry 195

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309

Meeting Customer Experience Millennials Branding 309

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294

Taxes Customer Experience Marketing Compliance 294

PYMNTS

MARCH 17, 2020

noted that sales last month were “in-line with expectations,” but it had a “broad-based deceleration in customer demand” during the last few weeks — especially in markets that saw the greatest impacts from the coronavirus. L Brands, Inc. , L Brands Inc. L Brands Inc. Nordstrom, Inc.

Branding 131

Branding United States Retail Apple 131

Perficient

JULY 15, 2020

Information Gathering – Triage Priorities, Budget considerations, Gaps and Capabilities, Needs and Wants, Delivery Timeline. Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. Business Analysts.

Data 497

Data Customer Experience Analytics Industry 497

Perficient

MAY 9, 2022

We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer. And most importantly, use authentic, relevant brand messages and experiences that are tailored to your audience and authentic in your tone. . Commitment to Your Customer Starts From Within .

Strategy 294

Strategy Study Survey US 294

PYMNTS

OCTOBER 9, 2020

Brand Forgery. The quality of the branded phishing emails are what sets the latest coronavirus email attacks apart,” Reichel said. These emails often suggest that important information about COVID-19 or one’s job is attached. They are believable, up to date and responsive to something people are worried about.”.

Branding 292

Branding Fraud Software Security 292