Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

PYMNTS

MARCH 16, 2018

With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Marshal Cohen, chief industry analyst for the NPD Group, told USA Today that advertisers are mistaken to put all their eggs in the millennial basket.

Millennials 108

Millennials Retail Mobile Branding 108

PYMNTS

JUNE 26, 2017

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

Millennials 125

Millennials Mobile User Experience Survey 125

PYMNTS

MAY 1, 2020

“We haven’t announced it anywhere yet, but we are about to launch a new program and feature set that will allow retailers and brands to liquidate any overstock inventory on our platform,” DiNunzio told Webster. Once it’s that easy, it actually is even simpler than throwing all your stuff in a box.”.

Millennials 162

Millennials Branding Retail Marketing 162

PYMNTS

NOVEMBER 15, 2018

And while one can reasonably infer that the $1,000 set is probably of a higher quality than the $50 set, food writer Sierra Tishgart realized that for consumers – particularly bridge millennials starting to buy homes, start families and equip kitchens – the world of cookware was something of a black box. Early to say.

Millennials 122

Millennials Branding How To Tools 122

PYMNTS

MAY 26, 2017

Millennials are never, ever going to buy homes. Why millennials are never going to buy homes is more of a jump ball. According to the National Federation of Retailers, 81 percent of millennials report at least aspiring to homeowners as hip, even if they aren’t there yet.

Millennials 109

Millennials Marketing Data Taxes 109

PYMNTS

DECEMBER 26, 2018

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

social media 180

social media Payments Millennials Regional 180

PYMNTS

FEBRUARY 20, 2018

70 percent | Percentage of surveyed millennials who report they send text messages at least once per day, according to the results of a recent Gallup poll. Texting, on the other hand, tends to dominate millennial communication efforts, making it a potential go-to for brands looking to reach consumers.

Branding 100

Branding Data Millennials Google 100

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers.

Branding 100

Branding social media Millennials Study 100

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108

Branding Retail Data Survey 108

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. billion, Estee Lauder noted, although no other financial information was shared. by buying hot brands and focusing on younger shoppers across the industry.

Branding 101

Branding social media Millennials Report 101

PYMNTS

SEPTEMBER 16, 2019

In the payments ecosystem, we need look no further than the bridge millennial for how the connected purchasing experience will evolve over the next decade. Bridge millennials own slightly more devices than the average consumer in our study: six devices compared to the roughly five that most consumers own. This group of 60 million U.S.

Millennials 222

Millennials Study Course Trends 222

PYMNTS

DECEMBER 9, 2020

PYMNTS researchers found consumers to be well-informed about COVID-19 as well as the three-pronged, three-company plan for creating a vaccine at “warp speed” — the White House’s code name for an unprecedented collaboration of Big Healthcare, Big Pharma and the Feds. Per the new study , “consumers (81.7

Branding 148

Branding Data Study Millennials 148

PYMNTS

APRIL 24, 2017

The long-suffering team at American Express has a new headache to handle — losing the love of those millennial customers. While BJ’s doesn’t have quite the scale, scope or name recognition of its rivals Costco and Sam’s Club, among the wholesale shoppers of the northeastern United States, the brand maintains a fairly devout following.

Millennials 109

Millennials Cards New York Branding 109

Insights on Business

FEBRUARY 11, 2018

A growing number, starting with millennials, would even prefer doing business through a VA, or chatbot. These virtual humans are consuming information, processing it, and making educated and cognitive-driven decisions based on that data. How does this bot, named and personified, support a brand’s vision and promise?

Branding 125

Branding How To Customer Experience Trends 125

PYMNTS

JANUARY 5, 2018

Coins can be mined, saved, redeemed for future meals at any of Chanticleer’s brands, or traded with other customers. Food safety concerns are among the most significant risks in the business, not only because they make around 48 million Americans sick each year, but because of the financial and reputational toll they can take on a brand.

blockchain 101

blockchain Branding Retail cryptocurrency 101

Perficient

JULY 20, 2020

Healthcare consumer: May or may not know, but regardless isn’t going to act on that information until she’s emotionally ready to do so. They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. Sudden Acute Care (perhaps cancer).

UX 332

UX Meeting Data Groups 332

PYMNTS

OCTOBER 15, 2020

Extend also announced on Thursday new partnerships with Peloton, iRobot, Harman/JBL, Advance Auto Parts and other brands to offer their customers extended warranties. And despite PayPal’s interest, Levin remains focused on building a standalone company that is 100 percent aligned with merchant partners and becomes a well-known consumer brand.

Online 334

Online Exercises Retail Capital 334

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

NOVEMBER 17, 2020

The information will help our ability to personalize for customers, and I think we'll be able to serve them better. Moreover, demographics seem to make something of a difference in subscription enthusiasm, particularly among the highly coveted “bridge millennial” demographic. There are currently 47 million such U.S.

Millennials 190

Millennials Comparison Retail Groups 190

PYMNTS

JUNE 5, 2019

“We’re talking about tens of thousands of merchants who are really excited about the opportunity that Alipay provides them to tap into those wealthy and middle-class consumers, who are traveling to see the world and want to buy great brands from Europe,” said Roland Palmer, head of Europe for Alipay, according to CNBC.

Survey 189

Survey Mobile Millennials Maine 189

PYMNTS

DECEMBER 6, 2019

We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. Millennials Were Black Friday’s Big Spenders in 2019. Millennials were the big Black Friday spenders , shelling out an average of $509.50 Top News . operations.

Millennials 101

Millennials Colorado Google Leadership 101

PYMNTS

APRIL 9, 2019

The athletic shoe and apparel brand has announced its “ Greenhouse” incubator initiative , a vaguely-defined concept that will include a think tank and collaborations – and, ideally, will lead to new brands, among other gains. One of the latest examples from the larger world of retail comes from Foot Locker. Payments Role.

Innovation 155

Innovation Millennials Dallas Retail 155

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases. The Rise of Visual Search.

Retail 143

Retail Tools Millennials social media 143

PYMNTS

OCTOBER 1, 2018

Faced with that kind of transit, brands want supply chain visibility: they don’t want to be left in the dark on where their products are in their journeys or on how quickly items are selling once they get to their retail destinations. Each item’s code would be scanned upon purchase, with that information registered in the platform.

Branding 155

Branding Retail Technology Data 155

PYMNTS

DECEMBER 2, 2020

Uniting our brands offers a powerful opportunity for hum to continue to create unique experiences that are relevant for our millennial consumers' lifestyle and to reinforce the tie between oral health and overall wellness,” Van de Graaf said in the announcement.

Millennials 170

Millennials Training Conference America 170

PYMNTS

APRIL 14, 2016

How long should it take a brand to get its message across in a video advertisement? A predominant finding of the IAB study is that when it comes to mobile advertising (on both smartphones and tablets) for millennials, shorter is better. But, boy oh boy, brands better make it worth it.

Video 100

Video Millennials Study Mobile 100

PYMNTS

OCTOBER 25, 2016

In a statement that accompanied the release, Jared Blank, Bluecore’s senior vice president of data analysis and insights, said: “Email is not only alive and well, but it’s the preferred mode of communications between brands and their consumers.” And, said half of those surveyed, smart devices are the conduits for reading those emails.

Retail 100

Retail Study social media Millennials 100

Insights on Business

APRIL 28, 2017

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

Abrigo

APRIL 29, 2015

If this information isn’t readily accessible, your firm may not get a second look from the prospective client. The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand.

social media 150

social media Online Millennials Branding 150

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

social media 135

social media Branding Course United States 135

PYMNTS

FEBRUARY 21, 2020

The company’s last earnings statement had the usual information. The actual jackets, which the firm hopes the immersed consumer now can’t live without, are displayed through hotspots on the jacket that trigger a screen with product information. The ultra-high-end spa launched a new retail brand last week called Sway.

Retail 141

Retail Miami Millennials social media 141

PYMNTS

DECEMBER 20, 2019

but after almost 50 years, it began to fade out in the 80s, disrupted by the emergence of store-branded credit cards. And if the credit options don’t appeal to consumers — and, in the case of younger consumers, even makes them actively hostile — that means they also aren’t working for the brands that offer them. “We

Millennials 137

Millennials Retail Tools Branding 137

PYMNTS

MARCH 4, 2020

To truly stand out from the crowd, brands must go beyond the transaction and create enhanced experiences and engagement opportunities across the entire customer journey,” the report states. “On Consumers are wary of excessive data collection and prefer that brands use information specific to the program.

Retail 131

Retail Branding Report Tools 131

PYMNTS

JULY 9, 2018

When J.Crew notched 1 percent same-store sales growth last month, it was a cause for celebration – particularly for a brand that has been somewhat stalled for the last several years. Once ascendant among young working professionals, the brand has boosted its efforts to keep up with the times. The numbers don’t lie.

Branding 100

Branding Millennials social media Retail 100

PYMNTS

APRIL 13, 2017

The verdict’s also out on whether Alphabet’s invigoration of its brand safety controls will have any lasting or significant impact. The fact check feature leverages information provided by Snopes, PolitiFact and Wikipedia — among some 115 other third-party fact-checking organizations.

Los Angeles 115

Los Angeles Google San Francisco Millennials 115