Remove Branding Remove Information Remove User Experience
article thumbnail

Iterative Design for Quick Turn-Around Projects

Perficient

Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. As customer needs and relevant information continue to change at a fast pace, organizations are increasingly leveraging iterative design approaches to launch new digital experiences as quickly as possible.

article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Through a better informed personalized conversation, you’re able to establish a deeper connection with consumers. Shorten your sales cycle.

Meeting 443
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Transactional Notifications: With RCS, banks can send detailed transaction notifications that include images, clickable links, and actionable buttons, enhancing the user experience.

Marketing 195
article thumbnail

How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View.

Video 509
article thumbnail

5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

article thumbnail

The Benefits of Utilizing a Progressive Web Application in Digital Commerce

Perficient

PWAs are fast and do not request loading new pages for every user interaction. They can pre-fetch and cache information and images locally to avoid the lengthy retrieval and display of a traditional web app’s HTML page. The end-user experience becomes much easier to keep consistent than across a myriad of touchpoint technologies.

article thumbnail

It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531