PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

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Branding Study Examples Marketing 202

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

OCTOBER 7, 2020

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.

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Cards Innovation United States Branding 248

PYMNTS

JUNE 20, 2020

“We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement. To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag.

Branding 222

Branding social media Video Examples 222

South State Correspondent

MAY 1, 2024

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

SEPTEMBER 12, 2019

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. As that happens, video games continue to attract big money, which will lead to more retail innovation.

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Video Retail Innovation Trends 248

Perficient

AUGUST 28, 2024

Whether you’re attending in person or virtually, the conference boasts numerous opportunities to hear how some of the world’s largest brands are using data and AI to create personalized journeys and promote better business outcomes. One such brand is Nationwide. Visit #PerficientDreamforce2024 to learn more. Don’t worry!

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Data San Francisco Conference Branding 419

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said. It really gives that human connection and that brand affinity.

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Video Branding Examples Cards 209

Perficient

SEPTEMBER 15, 2020

Savvy healthcare innovators leverage the power of consumerization by first observing what works in domains outside of their own, and then adapting those successes to address their own challenges. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

MARCH 11, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automakers and suppliers, transform how they serve, engage, and support their customers. How are you keeping up with your customers’ expectations and staying ahead of your competitors?

Industry 383

Industry Branding Innovation Marketing 383

PYMNTS

NOVEMBER 9, 2020

By replacing the traditional glass display doors with high-definition, multi-functional video screens, Cooler Screens (yes — it’s a double entendre) not only displays products and information but creates a brand new revenue stream for retailers. sales lift is not a common thing.”. “We

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Retail Innovation Video Chicago 277

PYMNTS

JULY 1, 2020

Nearly four out of 10 CU members would be willing to switch primary FIs, according to the PYMNTS Credit Union Innovation Playbook — and the COVID-19 pandemic is making it even more important for credit unions to provide the support and stability that consumers seek. Listening to Members.

Branding 216

Branding Houston Innovation social media 216

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

DECEMBER 31, 2020

As much as a click from the Kardashians helped spread the brand awareness and jump-start his company, Molnar said, as a spending trend among young consumers set the stage for BNPL's success. One is regulatory trends, where regulators are looking to increase competition in this field and drive innovation. According to J.P.

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Innovation Payments Trends Regulation 289

Bank Innovation

DECEMBER 26, 2019

N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.

Branding 221

Branding Cards Online Data 221

Perficient

JANUARY 21, 2025

Carriers must innovate, adapt to these changes, and leverage new technologies to maintain a competitive edge. Recommended Approach : Evolving distribution necessitates innovations such as embedded insurance to enhance brand awareness for producers and digital-direct consumers, offering convenience, transparency, and choice.

Trends 221

Trends Customer Experience social media Innovation 221

Perficient

NOVEMBER 2, 2020

It was a well-executed campaign with a great outcome for the brand. Our team’s hard work demonstrates a commitment to partnership, agility, and innovation, which is certainly something to celebrate. This is exactly what ecommerce websites should do. It was amazing work.”.

Trends 508

Trends US Retail Branding 508

Bank Innovation

OCTOBER 29, 2019

Digital banking brand Varo has 1 million customers, and is pushing ahead with plans to become a nationally-chartered bank early next year, CEO Colin Walsh told Bank Innovation Tuesday.

National 284

National Innovation Digital Banking Branding 284

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Attending to these enhancements now while anticipating future needs will require retailers to develop even greater agility and innovation across their fulfillment models. In the Tolerance Zone.

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Meeting Study Branding Innovation 428

Bank Innovation

DECEMBER 9, 2019

The notion that customers don’t trust non-legacy banking brands is starting to fade, at least in the U.K. Kearney released this month entitled “How Convenience, Innovation, and Trust Will Shape Tomorrow’s Banking,” noted that while U.K. A study from consultancy A.T.

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Study Data Branding Innovation 293

PYMNTS

FEBRUARY 24, 2020

The one thing we all have to learn: it is not about the innovations themselves. We get very excited about our innovative capabilities, and we are extremely proud of all of our IP and patents in this area. Those innovations have illumination that there is value here beyond a great light,” said Karner.

Innovation 221

Innovation US Data Examples 221

South State Correspondent

APRIL 1, 2025

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Brand Differentiation: Banks that adopt this messaging standard can distinguish themselves from competitors by offering a superior communication experience. Banks are now putting RCS on their marketing and product development road map.

Marketing 195

Marketing Security Analytics User Experience 195

Abrigo

FEBRUARY 12, 2025

This article covers these key topics: The evolution of AI Lending: A legacy of data-driven innovation Generative AI in lending: The next frontier Abrigo's approach to AI Parallel journeys of AI, banking technology Artificial intelligence (AI) is often heralded as a revolutionary force in todays world, but its story stretches back decades.

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Lending Data Fraud Technology 221

Perficient

SEPTEMBER 18, 2020

Perficient has helped our clients take applications and systems from good to great by innovating the customer experience, creating a new process or optimizing an existing one, or enabling a new service for the organization. How do you bring these innovations to your organization? Share your story with us.

Video 348

Video Customer Experience System Innovation 348

Perficient

MARCH 1, 2021

As a company known to treasure talent, embrace effort, and reward results, Perficient’s goal is to extend a number of qualified cohort graduates a full-time job in the software engineering and development field, where they will partner with one of the world’s biggest brands in the Detroit metro region. . READY TO GROW YOUR CAREER?

Detroit 520

Detroit Training Community Metro 520

Perficient

MARCH 10, 2022

The awards acknowledge excellence in overall revenue performance, growth with Acquia’s Open Digital Experience Platform (DXP), outstanding contributions to Acquia product innovation, and impact on their communities. Making A Difference for Our Healthcare Clients.

Customer Experience 474

Customer Experience Innovation Regional Community 474

Perficient

MAY 26, 2021

In the session “Differentiating Your Brand for the Digital Era,” Scott will discuss how financial services companies can leverage digital technologies in new and innovative ways to create new value for consumers and businesses. The presentation will occur on June 10 at 4:00 p.m.

Fintech 462

Fintech North Carolina Charlotte Conference 462

Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St. Louis colleagues celebrated the Stanley Cup win in 2019.

St. Louis 530

St. Louis Missouri Minnesota social media 530

Perficient

SEPTEMBER 8, 2020

Adding Gifs to Your Brand Strategy. Creating company-specific gifs allows for viewers to share your branded content on all social media platforms, which increases your audience reach. Whether you’re aiming to build your audience or increase your product awareness, add branded gifs into your marketing mix.

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social media Branding Video Marketing 348

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

ATM Marketplace

AUGUST 19, 2024

Learn innovative strategies on gathering and utilizing customer insights from industry experts at the Interactive Customer Experience Summit in Charlotte this September. Customer feedback is crucial for retail and restaurant success, driving improvements in products and services based on customer preferences.

Charlotte 145

Charlotte Branding Innovation Strategies Customer Experience 145

Bank Innovation

DECEMBER 9, 2019

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing.

Branding 221

Branding Cards Report Company 221

Bank Innovation

JANUARY 31, 2020

Welcome to the latest episode of our Weekly Wrap video series, for the week ending Friday, January 31, 2019. In this episode, editors discuss the following news developments: Venmo’s path to profitability; Berlin-based digital bank N26’s U.S. expansion; and Why a digital bank in Texas is awarding miles instead of interest.

Branding 243

Branding Texas Video US 243

PYMNTS

NOVEMBER 20, 2020

The group was in agreement that while the rise in brands embracing direct-to-consumer (D2C) channels has gained substantial momentum, there is still much to be learned about a practice that is still very much evolving. . ; Abhishek Ahluwalia , global eCommerce growth platforms leader for Mondel?z z International ; and sticky.io

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Innovation Retail Online Data 214

Perficient

DECEMBER 15, 2020

Day in and day out, our colleagues are contributing their unique expertise to deliver end-to-end digital solutions for our clients – some of the world’s biggest brands. Through our Bright Paths program, we’re committed to bringing more diverse insights and skillsets into the conversation and driving true innovation forward.

Detroit 520

Detroit Community Training Industry 520

Perficient

MAY 2, 2022

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. How are you leveraging opportunities to grow your business?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Attending to these enhancements while anticipating future needs will require retailers to develop even greater agility and innovation across their fulfillment models. Anticipating Customer Needs and Wants.

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Meeting Customer Experience Branding Innovation 348