Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243

Strategy Community Tools Branding 243

Bank Innovation

SEPTEMBER 17, 2019

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

Customer Experience 199

Customer Experience Data Branding Strategy 199

Bank Innovation

OCTOBER 30, 2019

Earlier this month, Ally Bank launched the Ally + Monopoly game, which allowed customers and potential clients to engage with the brand through a digital version of the popular board game. Ally Bank just closed out a personal finance experiment using storied board game Monopoly as a launch pad for financial literacy.

Tools 231

Tools Branding Innovation Strategies Groups 231

Bank Innovation

MARCH 6, 2020

Rising Bank, which is Midwest BankCentre’s digital-only brand, goes to pains to ensure customers get routed to a real person, even if the CEO is […]. The inability to reach someone outside of business hours is a source of friction for some digital bank customers, but Rising Bank wants to set itself apart through one-on-one attention.

Digital Banking 221

Digital Banking Branding Customer Experience Innovation Strategies 221

Bank Innovation

OCTOBER 21, 2019

N26, the digital-only banking brand based out of Berlin, began a staged rollout of its app in the U.S. The brand launched in Europe in 2015 and has since gained 3.5 earlier this summer before becoming widely available to American consumers in August. million customers in 25 countries, according to a company statement.

Branding 186

Branding Company Innovation Strategies Strategy 186

PYMNTS

FEBRUARY 23, 2020

To offer expanded services as it pursues a digital innovation strategy of harnessing partnerships to provide an enhanced customer experience, Fifth Third is teaming with Fundation for small business loans. Graziano continued, “This collaboration does exactly that.

Customer Experience 130

Customer Experience Innovation Strategies Guidelines Meeting 130

Bank Innovation

OCTOBER 3, 2019

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

Technology 186

Technology Branding Fintech Company 186

BankInovation

JUNE 26, 2020

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

Branding 64

Branding Study Data Industry 64

Bank Innovation

NOVEMBER 19, 2019

As large tech and retail brands like Uber, Stash and Walmart roll out banking products, Green Dot is the bank partner, quietly operating in the background.

Branding 170

Branding Retail Operations Innovation Strategies 170

BankInovation

JUNE 19, 2020

This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.

Branding 64

Branding Customer Experience Innovation Report 64

Bank Innovation

JULY 9, 2019

Capital One is determined to turn its digital assistant Eno into an affable, personal finance watchdog to build loyalty between the brand and its cust.

Capital 150

Capital Branding Innovation Strategies Strategy 150

Bank Innovation

OCTOBER 10, 2019

brands and retailers, and efforts to support China UnionPay‘s expansion to new markets. The German financial services provider is advancing these plans through new product offerings, including cashierless checkout technology for retailers, a payments app for U.S.

America 150

America Retail Branding Groups 150

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

APRIL 2, 2020

Credit unions must discover where and how their members want to transact and then ensure their in-house growth and innovation strategies match up with those preferences. Attracting Customers With Unique Brand, Financial Stability. USSFCU was chartered in 1935 by nine U.S.

United States 174

United States Security Innovation Mobile 174

The Financial Brand

JULY 26, 2021

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 43

Branding Training Analytics Banking Trends 43

PYMNTS

FEBRUARY 22, 2017

The company rolled out a new tool last June, Verifast: Palm Authentication, which uses biometric identification technology for financial institutions to assure the identity of customers visiting their brand locations. ” That last piece — experience — is paramount to Fiserv’s innovation strategy, he added.

Innovation 129

Innovation Security Innovation Strategies Data 129

Bank Innovation

NOVEMBER 27, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, November 29, 2019.

Video 259

Video Fintech Operations Customer Experience 259

BankInovation

MAY 21, 2020

Miami-based Pacific National Bank is using a stand-alone digital brand called Facile to reach younger customers and position itself for long-term success. It’s aimed at giving the bank a peak into what we think banking is going to look like. There is certainly a change that is going on now,” said Carlos Mejia, senior vice […].

Miami 98

Miami Digital Banking National Branding 98

BankInovation

MAY 22, 2020

The company told Bank Innovation it wants to eliminate cost as a barrier for smaller banks and credit unions to sign up for the service. Barwick Bank, meanwhile, is using technology from Finastra to create brand new digital channels. The bank currently […].

Innovation 98

Innovation Branding Technology Company 98

BankInovation

NOVEMBER 23, 2020

Google’s growing portfolio of bank partnerships is signaling a trend among legacy institutions that co-branded Banking-as-a-Service (BaaS) might be the easiest way to maintain market share in a world gone increasingly digital.

Google 98

Google Trends Branding Marketing 98

PYMNTS

JULY 18, 2019

Against that backdrop, said DeRosa, financial firms are getting more comfortable with a “minimum viable product” that may not be at the forefront of innovation but helps establish a foothold from a brand perspective. Gain that foothold, he said, and there’s runway to release version 2.0 and beyond. The Courage Factor.

Innovation 155

Innovation Study Technology Millennials 155

The Financial Brand

MARCH 27, 2019

Aspiration Financial builds its brand on an unusual eco-friendly promise and lets consumers set their own fees (even $0, if they choose). The post New Fintech Bank Reinvents Itself With Bold Brand Position appeared first on The Financial Brand.

Branding 31

Branding Fintech Innovation Strategies Strategy 31

BankInovation

JUNE 18, 2020

Some of the largest banks in the world have stumbled this past year with their forays into standalone brands. Last summer, JPMorgan Chase shuttered its standalone app, Finn. Royal Bank of Scotland followed suit with Bo in May. Wells Fargo & Co.’s s Greenhouse is still in a seven-state pilot — after more than a year […].

Branding 81

Branding Customer Experience Innovation Strategies National 81

PYMNTS

APRIL 6, 2017

The white paper outlines six key themes that will impact the future of retail: the evolution of self-service via do-it-yourself retail, the automation nation, brick-and-mortar relying on delivering entertainment and engagement, the streamlining of brands, retail on demand and bridging the gap between home and store.

Retail 104

Retail Innovation Mobile Technology 104

BankInovation

MAY 8, 2020

But as banks double down on their social media strategies, focusing on humanizing the brand rather than selling products could yield greater returns in the long run. […].

social media 13

social media Strategy Branding Innovation Strategies 13

The Financial Brand

JANUARY 12, 2020

The post The Future of Banking Has Arrived appeared first on The Financial Brand. The future of banking already exists in China where customer insights, technology and experiences intersect.

Branding 43

Branding Technology Big Data Innovation Strategies 43

The Financial Brand

OCTOBER 4, 2020

The post 7 Essential Components of Digital Transformation Success appeared first on The Financial Brand. The pandemic increased the importance of digital transformation. Financial institutions must move forward aggressively to succeed.

Branding 43

Branding Innovation Strategies Leadership Analytics 43

The Financial Brand

SEPTEMBER 27, 2020

Creating an innovation culture with data, advanced analytics and technology will position organizations for successful digital transformation. The post Digital Transformation Demands a Culture of Innovation appeared first on The Financial Brand.

Innovation 43

Innovation Analytics Branding Data 43

The Financial Brand

OCTOBER 18, 2020

Jim Marous distills the innovation wisdom of 9 experts interviewed on the Banking Transformed podcast. The post Insights from 9 Global Banking and Fintech Innovation Leaders appeared first on The Financial Brand.

Innovation 43

Innovation Fintech Branding Innovation Strategies 43

The Financial Brand

AUGUST 9, 2020

The potential of digital banking transformation will fall short if investments do not align with known strategies for success. The post Pandemic Reveals Digital Banking Transformation Paradoxes appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Strategy Branding Innovation Strategies 43

The Financial Brand

NOVEMBER 22, 2020

The post Top Digital Banking Transformation Trends for 2021 appeared first on The Financial Brand. Banks and credit unions must rethink the definition of ‘digital banking’ and prioritize investment in data, technology, people and processes.

Digital Banking 43

Digital Banking Trends Branding Data 43

The Financial Brand

FEBRUARY 2, 2021

The post Why Bank + Fintech Partnerships Are Going Nowhere appeared first on The Financial Brand. Myopia reigns as financial institutions fail to focus on revenue opportunities and don't home in on services consumers clamor for.

Fintech 43

Fintech Branding Innovation Strategies Google 43

The Financial Brand

MARCH 16, 2021

The post Digital Transformation Is About New Business Models, Not New Tech appeared first on The Financial Brand. Financial institutions must think of advanced technologies as a tool for building better banking services, not the goal.

Tools 43

Tools Branding Technology Innovation Strategies 43

The Financial Brand

DECEMBER 27, 2020

The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand. As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

AUGUST 22, 2021

The post Open Banking Transforming Business Models Forever appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions must embrace the open banking movement as a path to relationship growth and organizational efficiency.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

MAY 23, 2021

Innovation in banking is required to respond to customer needs and competitive changes faster and with greater effectiveness. The post Innovation Ranks More Important Than Ever in Banking appeared first on The Financial Brand.

Innovation 43

Innovation Branding Innovation Strategies Leadership 43

The Financial Brand

AUGUST 10, 2020

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

Google 43

Google Apple Innovation Branding 43