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What Does and Gen AI Strategy Look Like for a Community Bank?

South State Correspondent

Goals and Use Cases of a Gen AI Strategy Many banks started off trying to manage their Gen AI strategy and governance by application. In 2025, banks evolved in managing their goals and objectives through use cases. The post What Does and Gen AI Strategy Look Like for a Community Bank?

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Less than 30 percent of credit union decision-makers say their CUs prioritized loyalty innovations in the past three years, however, ranking the priority behind fraud management, real-time payments, digital wallets and other initiatives. percent supported having their CUs innovate and 17.3 Loyalty Innovation Strategies .

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Yoga classes and podcast studios: Behind Virgin Money’s community strategy

Bank Innovation

The brand released a new current account for U.K. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […]. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018.

Strategy 243
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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Fortunately, most societies today don’t legally bar women from partaking in these tasks, but the ancient history of shutting doors on women seeking greater financial control has left an undeniable gender gap in the world of financial services and a lingering, detrimental attitude that money management is a man’s job. households.

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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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How A Digital Makeover Could Be Key To CUs’ Member Acquisition Plans

PYMNTS

Credit unions must discover where and how their members want to transact and then ensure their in-house growth and innovation strategies match up with those preferences. Attracting Customers With Unique Brand, Financial Stability. USSFCU was chartered in 1935 by nine U.S.