Remove Branding Remove Innovation Strategies Remove Technology
article thumbnail

Movencorp patents its personal finance technology

Bank Innovation

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

article thumbnail

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. percent of CU members in the survey said they would prefer their CUs to not innovate at all, while 76.3

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers.

article thumbnail

How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.

article thumbnail

Four Technology Trends Radically Altering the Banking Model

The Financial Brand

The post Four Technology Trends Radically Altering the Banking Model appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 2022 looks to be a turning point for the industry amid the rise of platform business models, ecosystems, AI and end-to-end digitization.

Trends 40
article thumbnail

Technology Is Only One Piece of True Digital Transformation in Banking

The Financial Brand

The post Technology Is Only One Piece of True Digital Transformation in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions have readily embraced 'digital transformation,' but few understand what it entails beyond customer-facing apps.

article thumbnail

Wirecard sets its sights on global expansion

Bank Innovation

The German financial services provider is advancing these plans through new product offerings, including cashierless checkout technology for retailers, a payments app for U.S. brands and retailers, and efforts to support China UnionPay‘s expansion to new markets. Wirecard is taking aim at Asia and the Americas.

America 150