Branding Innovation Strategies Technology 
Bank Innovation
OCTOBER 3, 2019
The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.
PYMNTS
JULY 2, 2020
This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. percent of CU members in the survey said they would prefer their CUs to not innovate at all, while 76.3
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South State Correspondent
FEBRUARY 4, 2025
This use case not only has a direct impact on employee time savings and an easily calculated return on investment, but it allows employees to get comfortable with the technology. Governance and Data A Gen AI strategy is like any other strategy with the exception that it is a brand-new field.
Perficient
MARCH 8, 2023
The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.
Bank Innovation
OCTOBER 10, 2019
The German financial services provider is advancing these plans through new product offerings, including cashierless checkout technology for retailers, a payments app for U.S. brands and retailers, and efforts to support China UnionPay‘s expansion to new markets. Wirecard is taking aim at Asia and the Americas.
BankInovation
JUNE 26, 2020
This week, MLBM released its 2020 Brand Intimacy Study. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers.
PYMNTS
APRIL 2, 2020
Competition for customers — especially millennials — from larger banks and FIs has long required credit unions to keep pace with their more innovative counterparts. This often means providing digital solutions and convenient banking options despite smaller technology and innovation budgets, however.
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