Perficient

MARCH 8, 2023

The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.

Innovation Strategies 275

Innovation Strategies Study Marketing Strategy 275

Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243

Strategy Community Tools Branding 243

Bank Innovation

OCTOBER 30, 2019

Earlier this month, Ally Bank launched the Ally + Monopoly game, which allowed customers and potential clients to engage with the brand through a digital version of the popular board game. Ally Bank just closed out a personal finance experiment using storied board game Monopoly as a launch pad for financial literacy.

Tools 231

Tools Branding Innovation Strategies Groups 231

South State Correspondent

FEBRUARY 4, 2025

Governance and Data A Gen AI strategy is like any other strategy with the exception that it is a brand-new field. Because Gen AI enterprise use is in the nascent stages, a workable strategy should highlight how Gen AI will be governed, monitored, and managed.

Community Bank 195

Community Bank Strategy Community Tools 195

Bank Innovation

SEPTEMBER 17, 2019

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

Customer Experience 199

Customer Experience Data Branding Strategy 199

Bank Innovation

MARCH 6, 2020

Rising Bank, which is Midwest BankCentre’s digital-only brand, goes to pains to ensure customers get routed to a real person, even if the CEO is […]. The inability to reach someone outside of business hours is a source of friction for some digital bank customers, but Rising Bank wants to set itself apart through one-on-one attention.

Digital Banking 221

Digital Banking Branding Customer Experience Innovation Strategies 221

PYMNTS

APRIL 2, 2020

Competition for customers — especially millennials — from larger banks and FIs has long required credit unions to keep pace with their more innovative counterparts. This often means providing digital solutions and convenient banking options despite smaller technology and innovation budgets, however.

United States 174

United States Security Innovation Mobile 174

Bank Innovation

OCTOBER 21, 2019

N26, the digital-only banking brand based out of Berlin, began a staged rollout of its app in the U.S. The brand launched in Europe in 2015 and has since gained 3.5 earlier this summer before becoming widely available to American consumers in August. million customers in 25 countries, according to a company statement.

Branding 186

Branding Company Innovation Strategies Strategy 186

PYMNTS

FEBRUARY 23, 2020

To offer expanded services as it pursues a digital innovation strategy of harnessing partnerships to provide an enhanced customer experience, Fifth Third is teaming with Fundation for small business loans. Graziano continued, “This collaboration does exactly that.

Customer Experience 130

Customer Experience Innovation Strategies Guidelines Meeting 130

PYMNTS

FEBRUARY 22, 2017

For Fiserv, a focus on financial services innovation means a focus on the end-user experience. Last year, the company won not one but two awards at the PYMNTS Innovation Project 2016 Awards, nabbing Gold for Best Check Innovation and Gold for Best Debit Innovation.

Innovation 129

Innovation Security Innovation Strategies Data 129

Bank Innovation

OCTOBER 3, 2019

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

Technology 186

Technology Branding Fintech Company 186

BankInovation

JUNE 19, 2020

This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.

Branding 64

Branding Customer Experience Innovation Report 64

Bank Innovation

NOVEMBER 19, 2019

As large tech and retail brands like Uber, Stash and Walmart roll out banking products, Green Dot is the bank partner, quietly operating in the background.

Branding 170

Branding Retail Operations Innovation Strategies 170

Bank Innovation

JULY 9, 2019

Capital One is determined to turn its digital assistant Eno into an affable, personal finance watchdog to build loyalty between the brand and its cust.

Capital 150

Capital Branding Innovation Strategies Strategy 150

BankInovation

JUNE 26, 2020

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

Branding 64

Branding Study Data Industry 64

BankInovation

MAY 22, 2020

The company told Bank Innovation it wants to eliminate cost as a barrier for smaller banks and credit unions to sign up for the service. Barwick Bank, meanwhile, is using technology from Finastra to create brand new digital channels. Plaid made headlines this week with its new open banking platform, Plaid Exchange.

Innovation 98

Innovation Branding Technology Company 98

Bank Innovation

OCTOBER 10, 2019

brands and retailers, and efforts to support China UnionPay‘s expansion to new markets. The German financial services provider is advancing these plans through new product offerings, including cashierless checkout technology for retailers, a payments app for U.S.

America 150

America Retail Branding Groups 150

The Financial Brand

SEPTEMBER 8, 2021

Building a culture of innovation is at the foundation of success for financial institutions hoping to respond to the new opportunities of the marketplace. The post Banking Achieving Success With Innovation Efforts appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Innovation 43

Innovation Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 27, 2020

Creating an innovation culture with data, advanced analytics and technology will position organizations for successful digital transformation. The post Digital Transformation Demands a Culture of Innovation appeared first on The Financial Brand.

Innovation 43

Innovation Analytics Branding Data 43

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

MAY 23, 2021

Innovation in banking is required to respond to customer needs and competitive changes faster and with greater effectiveness. The post Innovation Ranks More Important Than Ever in Banking appeared first on The Financial Brand.

Innovation 43

Innovation Branding Innovation Strategies Leadership 43

Bank Innovation

NOVEMBER 27, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, November 29, 2019.

Video 259

Video Fintech Operations Customer Experience 259

The Financial Brand

OCTOBER 18, 2020

Jim Marous distills the innovation wisdom of 9 experts interviewed on the Banking Transformed podcast. The post Insights from 9 Global Banking and Fintech Innovation Leaders appeared first on The Financial Brand.

Innovation 43

Innovation Fintech Branding Innovation Strategies 43

The Financial Brand

JULY 29, 2021

Having innovation as a priority is the first step, but it rarely goes further without first overcoming common roadblocks. The post 4 Reasons Why Digital Banking Teams Struggle to Innovate appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 43

Digital Banking Innovation Banking Trends Analysis 43

The Financial Brand

OCTOBER 21, 2021

Successful banking innovation begins with a marketplace opportunity or problem as opposed to building a solution in search of a problem. The post WTF is Innovation in Banking? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Innovation 39

Innovation Banking Trends Analysis Trends 39

The Financial Brand

SEPTEMBER 19, 2021

Few in banking would deny the importance of innovation. The post 4 Practical Ways to Create Lasting Innovation in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet many institutions fail to make changes that produce results. Here's why.

Innovation 43

Innovation Banking Trends Analysis Trends 43

PYMNTS

APRIL 6, 2017

Considering all of the new technologies, changing consumer behaviors and innovation taking place across the retail sector, we have no way of knowing exactly what’s coming next. From a retail perspective, it is very clear that although everyone is at a different point in the journey, everyone is pushing for innovation.

Retail 104

Retail Innovation Mobile Technology 104

The Financial Brand

JANUARY 26, 2020

The post Important Innovation Lessons for Banking from Clayton Christensen appeared first on The Financial Brand. Legacy organizations rarely create disruptive change. Banking must embrace the advice of the late Clayton Christensen to survive in the future.

Innovation 42

Innovation Branding Innovation Strategies Leadership 42

The Financial Brand

APRIL 22, 2021

The post Innovation + Digital Transformation is a Winning Formula at U.S. Bank appeared first on The Financial Brand. Chief Digital Officer Dominic Venturo details how U.S. Bank stays ahead of rapidly changing digital technology and consumer preferences.

Innovation 43

Innovation Branding Technology Innovation Strategies 43

The Financial Brand

NOVEMBER 21, 2021

The post What Does Banking Need More: Customer Experience or Product Innovation? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Some maintain CX has fallen in importance in the fintech age. The arguments pro and con provide key insights into banking's future.

Customer Experience 43

Customer Experience Innovation Banking Trends Analysis 43

The Financial Brand

AUGUST 31, 2021

The post What 5 Top Financial Innovation Labs Are Doing in 2021 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Bank labs lost some of their cachet, but many are still effectively working out of the limelight, including Amazon's new payments lab.

Innovation 43

Innovation Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 16, 2022

The post The Secret to Bank Innovation Goes Way Beyond ‘Culture Change’ appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Willingness to act when the outcome is unknown and to look for options on 'the edge of money' are crucial for financial institution growth.

Innovation 41

Innovation Banking Trends Analysis Trends 41

The Financial Brand

OCTOBER 22, 2020

The post AI Innovation in Banking Is on the Threshold of Significant Advances appeared first on The Financial Brand. Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions.

Innovation 41

Innovation Branding Fintech Innovation Strategies 41

The Financial Brand

APRIL 5, 2021

Former Amazon exec John Thomas, EVP/Global Innovation at TD Bank, says most financial institutions approach innovation backwards. The post Why Most Banks Fail at Innovation (And Why TD Bank Doesn’t) appeared first on The Financial Brand.

Innovation 38

Innovation Branding Innovation Strategies Strategy 38

The Financial Brand

SEPTEMBER 15, 2021

The post Digital Banking Innovation Becomes Mandatory, Not an Advantage appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Improving service to consumers through digitization has gone beyond table stakes. Without it, don't even enter the casino.

Digital Banking 38

Digital Banking Innovation Banking Trends Analysis 38

The Financial Brand

JULY 5, 2021

The post Consumers Funding Construction Loans in Innovative Fintech Model appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Online platform brings upscale retail investment funding to smaller markets, providing housing and related construction credit opportunities.

Innovation 37

Innovation Fintech Banking Trends Analysis 37

The Financial Brand

AUGUST 4, 2019

Innovation in banking needs to be an ongoing process that transcends the entire organization, improving efficiency as well as the customer experience. The post Financial Institutions Must Become Digital Innovators appeared first on The Financial Brand.

Innovation 33

Innovation Customer Experience Branding Innovation Strategies 33