PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

Perficient

JANUARY 5, 2021

Rajpal will have responsibility for driving cloud and DevOps business strategy with cloud technology market leaders, including IBM, Google, VMWare, Amazon, Boomi, Microsoft, and Red Hat. “We’re in the business of helping our clients power innovation and deliver exceptional customer experiences. Ostasz, AVP of U.S.

Leadership 531

Leadership Denver Charlotte Ohio 531

Perficient

SEPTEMBER 15, 2020

Savvy healthcare innovators leverage the power of consumerization by first observing what works in domains outside of their own, and then adapting those successes to address their own challenges. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

User Experience 427

User Experience Innovation Branding Customer Experience 427

South State Correspondent

MAY 1, 2024

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million.

Innovation 195

Innovation social media Branding Marketing 195

Perficient

NOVEMBER 2, 2020

It was a well-executed campaign with a great outcome for the brand. Our team’s hard work demonstrates a commitment to partnership, agility, and innovation, which is certainly something to celebrate. The US Search Awards recognize the best in SEO, PPC, and content marketing. It was amazing work.”.

Trends 508

Trends US Retail Branding 508

Perficient

MAY 2, 2022

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. Competitive Market Situation – What is known and validated about what direct competitors are doing in this space?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

Perficient

MARCH 11, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automakers and suppliers, transform how they serve, engage, and support their customers.

Industry 383

Industry Branding Innovation Marketing 383

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

OCTOBER 7, 2020

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.

Cards 248

Cards Innovation United States Branding 248

PYMNTS

SEPTEMBER 12, 2019

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”. This is only part of the innovation trend stemming from video games.

Video 248

Video Retail Innovation Trends 248

PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

SEPTEMBER 14, 2020

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. The growing popularity of DVD rentals in the early 2000s introduced more competition into the market, making them more affordable for more consumers. I Don’t Want To, But I Have To’.

Innovation 245

Innovation Video Course Meeting 245

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said. It really gives that human connection and that brand affinity.

Video 209

Video Branding Examples Cards 209

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Attending to these enhancements now while anticipating future needs will require retailers to develop even greater agility and innovation across their fulfillment models. In the Tolerance Zone.

Meeting 428

Meeting Study Branding Innovation 428

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

Perficient

FEBRUARY 13, 2021

These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. In part, this is because so much innovation ( small “i”! ) Virtual Health Isn’t All Plug-and-Play.

Tools 520

Tools Marketing System Strategy 520

PYMNTS

DECEMBER 31, 2020

As much as a click from the Kardashians helped spread the brand awareness and jump-start his company, Molnar said, as a spending trend among young consumers set the stage for BNPL's success. One is regulatory trends, where regulators are looking to increase competition in this field and drive innovation. According to J.P.

Innovation 289

Innovation Payments Trends Regulation 289

Bank Innovation

OCTOBER 31, 2018

There have never been more opportunities – or more challenges – in digital marketing, especially for financial services. With a plethora of channels and corresponding metrics, how do marketers decide which ones to prioritize? Often, challenges and opportunities are one […].

Marketing 250

Marketing Branding Google Mobile 250

PYMNTS

JUNE 12, 2019

The myth of the lone (and possibly mad) scientist died out a long time ago, as the industrial age led to teams of researchers working together (or at healthy cross purposes) to enable innovation. That experience is one that is hard to gain as a vendor with new and exciting retail technology in the market.”.

Innovation 192

Innovation Retail Metro Case Study 192

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165

Branding Los Angeles California Video 165

Perficient

JULY 15, 2020

Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. End goal is to find harmony across both the personas to drive revenue, innovation and product development improving brand recognition.

Data 497

Data Customer Experience Analytics Industry 497

PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

Branding Retail Philadelphia Marketing 162

PYMNTS

FEBRUARY 24, 2020

Market Roger Karner told Karen Webster for this week’s edition of the Monday Conversation, the lights turn themselves off. The one thing we all have to learn: it is not about the innovations themselves. We get very excited about our innovative capabilities, and we are extremely proud of all of our IP and patents in this area.

Innovation 221

Innovation US Data Examples 221

Bank Innovation

OCTOBER 29, 2019

Digital banking brand Varo has 1 million customers, and is pushing ahead with plans to become a nationally-chartered bank early next year, CEO Colin Walsh told Bank Innovation Tuesday.

National 284

National Innovation Digital Banking Branding 284

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

St. Louis 530

St. Louis Missouri Minnesota social media 530

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Bank Innovation

SEPTEMBER 19, 2016

It is always doubly upsetting to see vulgar business behavior from a seemingly platinum-plated brand. in the past, praising its lab and innovation practices, its mobile banking growth, had its executives speaking at our events, and even named Read More. We have certainly been among those that have lauded Wells Fargo & Co.

Innovation 150

Innovation Branding Mobile Operations 150

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Attending to these enhancements while anticipating future needs will require retailers to develop even greater agility and innovation across their fulfillment models. Anticipating Customer Needs and Wants.

Meeting 348

Meeting Customer Experience Branding Innovation 348

Perficient

AUGUST 14, 2020

A product goes through multiple stages such as ideation, research and design, pricing and configuration, marketing, and digital asset association before it is deemed ready for channels like ecommerce, marketplaces, and more. Behind every successful ecommerce experience is relevant and accurate product information.

System 332

System Software Marketing Innovation 332

Bank Innovation

MARCH 15, 2019

CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter. Big banks have finally woken up […].

Branding 199

Branding Fintech How To America 199

Bank Innovation

AUGUST 29, 2019

New York City commuters this week will have their first exposure to European banking brand N26 through ads posted on subway cars. customers this summer, and it’s using a traditional ad campaign — on subways, taxis and buses — to build brand recognition among U.S. […].

New York City 210

New York City New York Marketing US 210