PYMNTS

AUGUST 30, 2018

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

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PYMNTS

DECEMBER 14, 2017

Not innovating is not an option. Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. The Bank Innovation Readiness Index , in collaboration with payments solutions provider i2c , provides evidence to back that up.

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

OCTOBER 11, 2019

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. And, in digital banking, banks are innovating with their strategies for fraud protection and anti-money laundering (AML). sales the athleisure market generated as of 2016. All this, Today in Data.

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Trends Innovation Technology Marketing 122

Bank Innovation

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

NJ 150

NJ Branding Marketing Digital Strategies 150

Bank Innovation

FEBRUARY 12, 2018

EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? The answer, at least to Barclaycard, is co-branding. Based in the U.K., Barclays is one of the major banks in Europe. […].

Branding 247

Branding Strategy Marketing Cards 247

PYMNTS

SEPTEMBER 3, 2019

Capital Park Holdings has formed Prestige Value Brands, and has used it to acquire Joy Hand Dish Retail Brands from Procter & Gamble, according to a release by the company. These brands include Joy Hand Dish and Cream Suds. The newly formed company said it is going to focus on mid-market brands that bring value to customers.

Branding 108

Branding Capital Operations Innovation 108

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

Branding Marketing San Francisco Seattle 139

PYMNTS

OCTOBER 12, 2020

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. While all the innovations and the business awards are nice to have, Renfrew is most proud of her work as a beauty industry activist.

Innovation 270

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PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

Branding Retail Philadelphia Marketing 162

BankInovation

NOVEMBER 5, 2020

INV Fintech, Bank Innovation’s affiliate accelerator, has started accepting applications for its January 2021 cohort. INV is a marketing accelerator designed to advanced fintech startups’ brands and sales through the innovation-oriented financial institutions in its membership, as well as the Bank Innovation media venture.

Innovation 64

Innovation Marketing Fintech Branding 64

PYMNTS

MAY 28, 2020

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. During that time, the results were dramatic.

Branding 131

Branding Retail Marketing Maine 131

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said. It really gives that human connection and that brand affinity.

Video 209

Video Branding Examples Cards 209

PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. Well, with innovation of course. The industry now represents 5.3

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PYMNTS

OCTOBER 7, 2020

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.

Cards 248

Cards Innovation United States Branding 248

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165

Branding Los Angeles California Video 165

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

PYMNTS

DECEMBER 12, 2019

Generally speaking, fashion companies do not own the manufacturing process that produces the items sell, which can be a big limiter of innovation. Fashion brands can dictate the look of the items – their shape, color and overall aesthetic design. That private-label clothing brand is the firm’s revenue engine – for now, anyway.

Innovation 130

Innovation Branding Resources Industry 130

PYMNTS

SEPTEMBER 14, 2020

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. The growing popularity of DVD rentals in the early 2000s introduced more competition into the market, making them more affordable for more consumers. I Don’t Want To, But I Have To’.

Innovation 245

Innovation Video Course Meeting 245

PYMNTS

SEPTEMBER 21, 2018

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175

Branding Retail Groups US 175

PYMNTS

JULY 8, 2019

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115

Branding blockchain Los Angeles Dallas 115

PYMNTS

JANUARY 14, 2019

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. Johnson brings a vast knowledge of marketing to her position. 14), according to a release by the company.

Marketing 168

Marketing San Jose Leadership Branding 168

Perficient

FEBRUARY 16, 2021

McDonald’s took these recommendations and rolled out innovative digital self-order kiosks, updated dining experiences with an app to order, and then announced they would implement a trial phase for a loyalty program in Arizona in later years. When McDonald’s began to see a decrease in sales, they stepped back and listened to the customer.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

Bank Innovation

FEBRUARY 23, 2016

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150

Branding Innovation Fintech social media 150

PYMNTS

OCTOBER 10, 2018

Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture.

Branding 184

Branding social media Marketing Millennials 184

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant.

Innovation 251

Innovation Regional Strategy Trends 251

The Financial Brand

JANUARY 4, 2024

This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand. This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand.

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Innovation Marketing Branding Banking Trends 36

PYMNTS

JUNE 7, 2019

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition. billion euros ($5.3

social media 122

social media Branding Video Groups 122

Bank Innovation

SEPTEMBER 21, 2017

EXCLUSIVE – Bank of Ireland Global Markets has teamed up with fintech company WorldFirst to offer its U.S. based SME customers a foreign exchange and payments service, under the brand – Bank of Ireland Global Payments. The service is completely digital, Darsh Mariyappa, head of Bank of Ireland Global Markets U.S.,

Marketing 191

Marketing Payments Branding Innovation 191

PYMNTS

SEPTEMBER 12, 2019

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”. This is only part of the innovation trend stemming from video games.

Video 248

Video Retail Innovation Trends 248

PYMNTS

JANUARY 21, 2020

The question for the 2020s, and the focus of her remarks at the big show in New York last week, is about innovations itself — what is truly leading in innovation and what constitutes being a laggard? The latter is innovative; the former is, well, just a tweak. Testing Innovation . The answer, she noted, is complex.

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Retail Innovation Data New York 168

PYMNTS

FEBRUARY 3, 2020

And in retail innovation, Indonesia’s Blibli.com has opened a cashierless brick-and-mortar store location for its BlibliMart brand. 200B: Value of the grocery market in Indonesia. 200B: Value of the grocery market in Indonesia. The electric scooter and bike race in Washington, D.C. All this, Today in Data.

Innovation 141

Innovation Washington Data Branding 141

Payments Dive

MAY 24, 2016

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.

Retail 210

Retail Innovation Branding Marketing 210

PYMNTS

AUGUST 23, 2019

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the world of quick-service restaurants, or QSRs. Brands, the owner of Taco Bell, KFC and Pizza Hut, reported an overall year-to-year revenue gain in the second quarter of 2019 of about 10 percent, to $1.31

Innovation 124

Innovation Trends Retail New York City 124

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. And many retailers are heeding the call: According to the PYMNTS Retail Innovation Readiness Index , 60 percent of health and beauty merchants are focusing on innovation. About the same share — or 60.9

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Innovation Retail social media Apple 166