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Retail Pulse: Macy’s Collaborates With Brands For STORY; Kohl’s Accepts Amazon Returns

PYMNTS

Brick-and-mortar retailers are opening experiential concepts by working with other brands as they look to engage consumers with experiences instead of products. The installation will also be an experiential teaser campaign for a new online brand called Greendigs that is said to debut in the fall following its STORY run.

Branding 100
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How Kohl’s Is ‘Thinking Differently’ As It Moves On Millennial Shoppers

PYMNTS

When Kohl’s decided to bring Amazon into its store locations about a year ago, many commentators wondered if the brand had made a big mistake. Gass’ hope is to help push the Kohl’s base lower, as she is looking to draw millennial customers to the brand as their new go-to location for merchandise of all kinds.

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Physical Retail Looks For New Life This Holiday Season

PYMNTS

Bloomberg reports that it offers a bevy of innovative options intended to entice customers into spending more time shopping. Meanwhile, as traditional mall merchants go under, online brands are expanding into brick-and-mortar, the New York Post reported. The seven-floor store is Nordstrom ’s biggest location ever.

Retail 131
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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Emily Merline, originally from Milwaukee, WI, attended Arizona State University on a National Merit Scholarship. This FinTech app allows users to invest in a portfolio in their favorite brands or companies (DoorDash, Lululemon, Target, Costco, Amazon, etc.) More About Deepti Dhar’s Bright Paths Project: Welcome to Stock Market.

Milwaukee 348
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Building A Subscription Box For Tools And Construction Supplies

PYMNTS

To serve these DIY consumers, as well as those who simply enjoy the time-honored hobbies of woodworking or building, eCommerce innovators are curating a selection of tools as well as supplies to help them with their projects. Only just under three in 10 — or 27 percent — are bringing professionals on for the job.

Tools 146