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Millennials (Still) Don’t Like Card-Branded Mobile Wallets

Bank Innovation

Millennial consumers still prefer third-party money transfer systems, such as PayPal, over card-branded (e.g. Android Pay) mobile wallets. Visa Checkout) or device-specific (e.g.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing.

Mobile 294
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5 Consumerism Tips for Healthcare

Perficient

Experiences in these sectors are becoming more consumer-like: channel-less, mobile, more visually oriented, and replete with easy-to-use features that maximize personalization, touch interactivity, and natural language search. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry.

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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Inside Barclaycard’s Co-Branding Strategy

Bank Innovation

The answer, at least to Barclaycard, is co-branding. EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? Based in the U.K., Barclays is one of the major banks in Europe. […].

Branding 247
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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .