Branding Innovation Online 
PYMNTS
SEPTEMBER 9, 2020
Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.
Perficient
FEBRUARY 16, 2021
McDonald’s took these recommendations and rolled out innovative digital self-order kiosks, updated dining experiences with an app to order, and then announced they would implement a trial phase for a loyalty program in Arizona in later years. Adidas went all in with their digital experience because they noticed online sales were increasing.
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Perficient
JANUARY 12, 2021
With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.
PYMNTS
SEPTEMBER 3, 2019
Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .
PYMNTS
SEPTEMBER 12, 2019
Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. Consumers are buying Tilly’s products online, as digital growth was up 22 percent in 2018.
PYMNTS
OCTOBER 9, 2020
That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.
PYMNTS
DECEMBER 11, 2020
The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. One recent study found that 51.7 They are beginning to value placing more emphasis on being able to pay however they like, for example.
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