PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230

Branding Online Retail Data 230

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

Perficient

JANUARY 21, 2025

Carriers must innovate, adapt to these changes, and leverage new technologies to maintain a competitive edge. Recommended Approach : Evolving distribution necessitates innovations such as embedded insurance to enhance brand awareness for producers and digital-direct consumers, offering convenience, transparency, and choice.

Trends 221

Trends Customer Experience social media Innovation 221

Perficient

SEPTEMBER 15, 2020

Savvy healthcare innovators leverage the power of consumerization by first observing what works in domains outside of their own, and then adapting those successes to address their own challenges. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

South State Correspondent

MAY 1, 2024

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million.

Innovation 195

Innovation social media Branding Marketing 195

Perficient

JULY 20, 2020

Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. CX Strategy & Retail Innovation Summit | July 28th. Product & Brand Disruptive Marketing. Explore the Summit. Digital Frictionless Customer Experience. Transformation, Leadership and Retention.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

PYMNTS

JULY 2, 2020

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

Innovation 155

Innovation Branding Tools Innovation Strategies 155

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

Bank Innovation

SEPTEMBER 11, 2017

New-York based bank Goldman Sachs is planning to launch an online deposit service in the United Kingdom by mid-2018, a retail service that will be provided under the bank’s year-old ‘Marcus’ brand. According to the bank’s Head of Strategy, Stephen Scherr, who noted in remarks made to the Financial Times that the goal of the […].

Branding 207

Branding Retail New York Strategy 207

PYMNTS

SEPTEMBER 3, 2019

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

Innovation 223

Innovation Payments Branding Cards 223

Perficient

FEBRUARY 24, 2025

This transformation has been accelerated by a confluence of shifting client demographics and expectations along with mounting competitive pressure from emerging tech-driven players, financial product innovation, and industry consolidation.

Trends 221

Trends Management Strategy Analytics 221

Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243

Strategy Community Tools Branding 243

PYMNTS

OCTOBER 5, 2020

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183

Branding Millennials Resources Marketing 183

South State Correspondent

APRIL 1, 2025

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Brand Differentiation: Banks that adopt this messaging standard can distinguish themselves from competitors by offering a superior communication experience. Banks are now putting RCS on their marketing and product development road map.

Marketing 195

Marketing Security Analytics User Experience 195

South State Correspondent

JULY 10, 2024

The lack of a data-driven pricing strategy is one major reason why most banks produce under their cost of capital. This article details bank pricing strategies and highlights some pricing concepts to lay the groundwork for better price optimization. The two are different.

Comparison 195

Comparison Strategy Marketing Analytics 195

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Adding Gifs to Your Brand Strategy. Whether you’re aiming to build your audience or increase your product awareness, add branded gifs into your marketing mix.

social media 348

social media Branding Video Marketing 348

PYMNTS

JULY 1, 2020

Nearly four out of 10 CU members would be willing to switch primary FIs, according to the PYMNTS Credit Union Innovation Playbook — and the COVID-19 pandemic is making it even more important for credit unions to provide the support and stability that consumers seek. Listening to Members.

Branding 216

Branding Houston Innovation social media 216

Perficient

JULY 15, 2020

End goal is to find harmony across both the personas to drive revenue, innovation and product development improving brand recognition. Desired outcome of each stage is support the business in the most efficient and cost effective manner with an eye towards innovation and evolution. Innovation pains – build vs buy decisions.

Data 497

Data Customer Experience Analytics Industry 497

Abrigo

FEBRUARY 12, 2025

This article covers these key topics: The evolution of AI Lending: A legacy of data-driven innovation Generative AI in lending: The next frontier Abrigo's approach to AI Parallel journeys of AI, banking technology Artificial intelligence (AI) is often heralded as a revolutionary force in todays world, but its story stretches back decades.

Lending 221

Lending Data Fraud Technology 221

Bank Innovation

JANUARY 9, 2020

Bank Innovation is proud to announce a brand-new event — 2020 Banking Automation Summit — designed to provide industry professionals with the necessary platform to share insights, trends, strategies and practices to automate back-office functions. Produced by Bank Innovation and Royal Media, the 2020 Banking […].

Miami 221

Miami Innovation Trends Strategy 221

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.” You would likely go with the website that has trusted data.

Data 354

Data Analytics Strategy social media 354

PYMNTS

OCTOBER 16, 2018

In a bid to serve customers through digital channels, quick-service restaurants (QSRs) are rolling out new innovations. Such offerings can help QSRs bring in customers: According to the PYMNTS Restaurant Readiness Index , 62 percent of consumers said the availability of digital innovations would make them more likely to visit in the future.

Innovation 183

Innovation Mobile Branding social media 183

PYMNTS

APRIL 2, 2019

Innovation is one of the keys to advancement — and that increasingly means opening tech hubs, incubators and other such operations. But not all innovation labs or tech hubs give rise to seamless tech progression. PYMNTS readers can be forgiven if they view innovation labs (no matter the label) as something that verges on retail fad.

Innovation 170

Innovation Retail Examples Branding 170

ATM Marketplace

AUGUST 19, 2024

Learn innovative strategies on gathering and utilizing customer insights from industry experts at the Interactive Customer Experience Summit in Charlotte this September. Customer feedback is crucial for retail and restaurant success, driving improvements in products and services based on customer preferences.

Charlotte 145

Charlotte Branding Innovation Strategies Customer Experience 145

PYMNTS

JANUARY 7, 2021

When I look at FinTechs-versus-financial services, the reality is the competition that those two marketplaces generate actually generate innovative partnerships between themselves that create that bridge to progress," he said. business customers of Lloyds, a six-month trial will see access to invoice financing via the Satago platform.

Strategy 196

Strategy Fintech California Community 196

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Attending to these enhancements now while anticipating future needs will require retailers to develop even greater agility and innovation across their fulfillment models. In the Tolerance Zone.

Meeting 428

Meeting Study Branding Innovation 428

PYMNTS

SEPTEMBER 16, 2019

These are some of the ways that innovators in the dining space are making it easier for consumers to order their favorite foods — and for restaurants to accept their orders: The projected value of online restaurant delivery sales by 2022, compared to $25 billion today, is $62 billion.

Innovation 192

Innovation Mobile Groups Indiana 192

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. And many retailers are heeding the call: According to the PYMNTS Retail Innovation Readiness Index , 60 percent of health and beauty merchants are focusing on innovation. About the same share — or 60.9

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165

Branding Los Angeles California Video 165

Bank Innovation

OCTOBER 29, 2019

Digital banking brand Varo has 1 million customers, and is pushing ahead with plans to become a nationally-chartered bank early next year, CEO Colin Walsh told Bank Innovation Tuesday.

National 284

National Innovation Digital Banking Branding 284

PYMNTS

DECEMBER 18, 2018

Direct-to-consumer (D2C) furniture retailers are also adopting different business models, particularly supply chain strategies. By taking out the intermediary, millennial-focused brands can offer products made with good materials at sensible prices, and presumably save customers more money by picking up the tab for shipping.

Millennials 165

Millennials Branding Retail Strategy 165

PYMNTS

MARCH 13, 2020

In the Commerce Connected Playbook: Retail Innovation Edition , PYMNTS examines the latest trends in the retail industry, including why brick-and-mortar is an essential component to the omnichannel shopping experience. To find out more about how retailers are using visual search, visit the Playbook’s Deep Dive. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

Bank Innovation

JUNE 28, 2019

Their pitch to retailers is their resources, data and brand recognition. As checkout loan startups like Affirm, Klarna and Bread garner funding and grow relationships with retailers, banks are putting up a formidable line of defense. Over the past two years, Providence, R.I.-based

Strategy 186

Strategy Lending Resources Retail 186

Perficient

FEBRUARY 28, 2024

Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant. These insurers grapple with challenges such as customer retention and brand recognition, underscoring the growing importance of AI solutions for their success.

Innovation 251

Innovation Regional Strategy Trends 251

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294