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Top 5 Digital Trends for Insurance in 2025 – P&C, Life, Annuities, Reinsurance

Perficient

The insurance industry in 2025 is at a pivotal point, with key digital insurance trends leading the charge in transforming how carriers operate and interact with customers. Carriers must innovate, adapt to these changes, and leverage new technologies to maintain a competitive edge.

Trends 221
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Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results

Perficient

When describing the campaign, Debra Mastaler, Head Judge for the US Seach Awards, said: “My fellow judges and I loved how this campaign adjusted to new consumer trends and used those trends to their advantage. It was a well-executed campaign with a great outcome for the brand. It was amazing work.”.

Trends 508
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Embracing Change & Other Insurance Trends We’re Forecasting for 2023

Perficient

I’m sure this isn’t the first opinion piece you’ve read where someone has laid out the trends that you must follow to be successful in your business. I can’t tell you the exact trends that you must follow because I will never know your business as well as you do. The new data paradigm focuses on using data to prepare for the future.

Trends 275
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. As that happens, video games continue to attract big money, which will lead to more retail innovation.

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Mastercard Talks Securing Innovation, And Innovating Security

PYMNTS

In financial services today, security and innovation can work with each other, and against each other. FinServ cybersecurity is, of course, a prime target for innovation. What is driving this trend? The pace of innovation focused on consumer experience is showing no signs of slowing down.

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5 Consumerism Tips for Healthcare

Perficient

Savvy healthcare innovators leverage the power of consumerization by first observing what works in domains outside of their own, and then adapting those successes to address their own challenges. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.