Branding Iowa Marketing Strategies 
The Financial Brand
AUGUST 4, 2024
This article These Are the Top 3 Concerns Keeping Bank Marketers Up at Night appeared first on The Financial Brand. Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.
The Financial Brand
JULY 2, 2024
This article Banking on Words: The Secret to Creating Memorable Bank Slogans and Taglines appeared first on The Financial Brand. This article Banking on Words: The Secret to Creating Memorable Bank Slogans and Taglines appeared first on The Financial Brand.
PYMNTS
NOVEMBER 23, 2017
In 1846, Sarah Josepha Hale, the editor of Godey’s Lady’s Book , wrote that such a holiday would unify the nation — and indeed, noted Iowa State University Associate Professor of Marketing Samantha N. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.
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