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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. billion-asset CBI Bank & Trust in Muscatine, Iowa. “We

Branding 167
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Music Crafts New Melodies For Retail Innovation

PYMNTS

The NBA exec said the tracks will also be on the organization’s website, on its app and featured on social media game highlights. That label has taken a relatively fresh approach to getting music to consumers, connecting some 190,000 independent artists to listeners “through direct partnerships with brands,” Bloomberg said.

Retail 151
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A Step Ahead

Independent Banker

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

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32 Corporate Innovation Labs In Retail

CB Insights

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Its Johnston Innovation Center at the DuPont global agriculture headquarters in Iowa (its largest R&D facility), boasts nearly 3,000 professionals in disciplines like food, agriculture, and biotechnology. Founded: 2014.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. If you want to develop trust on social media, you need to be there when your customers need you.”. Use social media to build trust. Here are her tips for building trust on social media: 1. It’s in their DNA.

Community 139