Branding Las Vegas Millennials 
PYMNTS
DECEMBER 9, 2019
Macy’s is partnering with the female-led millennial venture capital fund SoGal Ventures to launch an in-store initiative focused on women-owned businesses, Macy’s said in a press release on Thursday (Dec. The retailer is opening SoGifted shops in its flagship Manhattan store and six other locations. Lauderdale.
PYMNTS
MARCH 1, 2019
They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”. DSW is no stranger to experiential retail, having opened an experimental store on the Las Vegas strip last year with offerings beyond racks of designer shoes. L Brands posted net income in the fourth quarter of $1.94
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PYMNTS
MAY 24, 2018
It was a key theme at the International Council of Shopping Centers’ annual RECon convention in Las Vegas this past week, reported CNBC. Catering to the demands of millennials and Gen Z, brands are putting more emphasis on values such as authenticity, community and supporting social causes.
PYMNTS
SEPTEMBER 19, 2016
At a recent gathering in Las Vegas, Wenig said during a presentation that he would seek to grab 100 million new shoppers, among them the much-coveted demographic known as millennials, consumers that the newswire said might have “only a passing familiarity with eBay.”
PYMNTS
FEBRUARY 6, 2018
In another commercial , a spokesperson proclaimed, “It’s a brand-new concept: You shop at a modern supermarket with wild warehouse prices,” as the slogan “wild warehouse prices” flashed across the screen. The company advertised the concept on TV, producing a spot with Mickey Rooney. Incidentally, this limited selection boosts sales.
PYMNTS
MAY 27, 2016
At the rate so many once-solitary brands are shacking up with other companies, though, maybe the definition of the term needs to be widened a bit. Omnicommerce usually refers to where and how retailers sell their products, not necessarily who they choose to sell them with. “People are everywhere,” Jacobson said.
PYMNTS
JANUARY 2, 2017
The spring brought coverage of mobile advertising and payments on the go at food trucks as small, smart device-powered businesses, and in the fall, we looked at the biggest trends in digital security at the annual Money20/20 Conference in Las Vegas. Chime also makes an effort to reach millennials where they already shop.
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