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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

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Now On Tap: Apps As Discovery Platforms For Bars

PYMNTS

Bar and event venues face a dilemma when it comes to finding customers: while social media helps them get discovered, there is a potential downside to using these platforms. For now, Konnect has venues spread out across the country from Ohio to Texas and California, along with some venues in Arizona and Las Vegas.

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Adobe’s Idea For Gimmick-Free In-Store Tech

PYMNTS

Fashionista reported that Adobe unveiled an ambitious new project at its annual digital marketing conference in Las Vegas on Wednesday (March 23) — a full-body scanner linked with data on purchasing history. We don’t want a gimmick; we want to make sure it’s really immersive, the embodiment of that brand.”

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NEW REPORT: Forget Letters To Santa — Smart Billboards Know What You Want

PYMNTS

Even Coca-Cola is introducing more connectivity to its products by introducing a selfie bottle that snaps a photo and shares it to social media. Meanwhile, Las Vegas has been selected by Audi as the testing ground for smart city technology that will allow the city’s traffic infrastructure to communicate with Audi vehicles.

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Is eBay The Anti-Amazon?

PYMNTS

At a recent gathering in Las Vegas, Wenig said during a presentation that he would seek to grab 100 million new shoppers, among them the much-coveted demographic known as millennials, consumers that the newswire said might have “only a passing familiarity with eBay.” The world can comfortably have Amazon and eBay — and it will.”.

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Weirdness Is Currency In The Attention Economy

PYMNTS

They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. Weird sells, but brands are better off manufacturing their own than waiting for it to come their way by chance. The KFO drone packaging was only available in India, only on select orders, and only on Jan.

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Data Enablers: OfferCraft, Gaming The System For Both Customer & Merchant

PYMNTS

But who doesn’t like to win something or gain something, whether or not they know they’re offering up data or getting hooked on a brand? Attempts to connect through social media, email marketing or even in-person — there are tried-and-true ways of successfully connecting with consumers and ultimately incentivizing them to purchase.

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