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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As Jason Hudnall brings more than 20 years of experience in sales, marketing, operations, consulting, and IT leadership. ” Mary-Beth Ostasz, AVP of U.S.

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Expertise as Currency: How Thought-Leadership Helps You Close More Deals!

Perficient

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In the financial sector, where trust is paramount, thought leadership plays a crucial role in establishing credibility.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Commerce Principal Quoted in ForresterNow Report

Perficient

Tailoring a Specialized Marketplace Strategy. Rabbior highlights the importance of understanding each unique capability of every marketplace type, “[With a marketplace], you go from running a retail store and the branding outside it to bringing all your wares to a flea market. Would you put up the same signs? Probably not.”.

Report 495
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Join Perficient at the Automotive CX Summit Series!

Perficient

Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. CX Strategy & Retail Innovation Summit | July 28th. Transformation, Leadership and Retention. Product & Brand Disruptive Marketing. Explore the Summit. Digital Frictionless Customer Experience.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Our story so far has explored the gap between what customers expect and what brands deliver. This includes knowing how your peers and senior leadership perceive said maturity. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Perficient: Digital Strategy Experts.

Meeting 309
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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Marketing Leadership. But I applaud Lance and the school for putting a finance and strategy wonk on the panel to get some outside perspectives on how the marketing function can be a significant contributor to the evolution of our respective banks from what we were to what we can be. Key takeaways for marketing leadership: 1.