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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. And the shoes?

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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The latest store, called Forum, opened in Los Angeles on Nov.

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Instagram Aims To Have Athletes, Teams Sell Products

PYMNTS

But they are also increasingly tapping into the social media platform to sell products as well, The Wall Street Journal reported. Serena Williams and her S by Serena fashion brand rolled out a new sequin jacket on Nov. The social media platform has been encouraging sports world experiments.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

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Travis Kalanick Disavows ‘Internet Food Court’ Using His Name

PYMNTS

The website appeared along with a press release to reporters earlier this week, promising the digital equivalent of a mall food court and inferring an association with Kalanick’s business in various social media posts and press releases. The ghost kitchens are typically set up in lower-income areas so as to reduce overhead costs.

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Nike Sues More Than 1,000 Websites And Other Parties Over Alleged Counterfeiting 

PYMNTS

Nike is suing 589 websites, the owners of 676 social media accounts and more than 100 unidentified companies and individuals for allegedly selling counterfeit versions of its Nike and Converse shoes online. Nike wrote in a lawsuit filed in the U.S. Taking a Hard Line Against Alleged Counterfeits .

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Verishop Works With Westfield To Open Stores

PYMNTS

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.