Branding Magazine Marketing 
PYMNTS
MAY 28, 2019
To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. The move comes over a year after it was put on the block and Meredith will still manage its website and publish its print magazine, The Wall Street Journal reported.
PYMNTS
FEBRUARY 17, 2020
And although Runner’s World magazine had the nerve to rank it No. Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand.
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PYMNTS
JUNE 16, 2017
One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago.
PYMNTS
JULY 27, 2020
1 chain Pizza Hut (6,296 stores), it’s a subsidiary of Yum Brands , which will report earnings on Wednesday (July 29). The magazine noted that market tracker Datassential recently found that 63 percent of consumers have sought out pizza during the pandemic. As for No. Why is pizza outperforming its culinary competition?
PYMNTS
FEBRUARY 23, 2016
According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. 11 on Marketing’s Superbrand survey. Though the BBC has been a fixture of the U.K.’s
PYMNTS
OCTOBER 26, 2018
Magazines have been testing the waters of brick-and-mortar retail by opening temporary stores in major cities, and New York Magazine is no exception. The venture, which is dubbed “I Found It at The Strategist,” will feature items chosen by the magazine’s editors. In Other Brick-and-Mortar News….
PYMNTS
NOVEMBER 4, 2016
And then there’s the challenge of how to use marketing research to reach the right consumer in the right channel and the right time with the right message. The Colorado-headquartered marketing research business was founded in 1971 by the current president and chairman Phil Wiland, who launched and sold consumer catalog and online brands.
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