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Authentic Brands Buys Sports Illustrated To Build Licensing Empire

PYMNTS

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. The move comes over a year after it was put on the block and Meredith will still manage its website and publish its print magazine, The Wall Street Journal reported.

Branding 122
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Pizza Is The Food Of The Pandemic

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1 chain Pizza Hut (6,296 stores), it’s a subsidiary of Yum Brands , which will report earnings on Wednesday (July 29). The magazine noted that market tracker Datassential recently found that 63 percent of consumers have sought out pizza during the pandemic. As for No. Why is pizza outperforming its culinary competition?

New York 216
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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

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And although Runner’s World magazine had the nerve to rank it No. Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand.

Boston 175
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British Airways Holds Its Crown As UK’s Top Brand

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According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. 11 on Marketing’s Superbrand survey. Though the BBC has been a fixture of the U.K.’s

Branding 100
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Good Housekeeping Revitalizes Content Marketing

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One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago.

Marketing 101
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New Fashion Startup Bets Its Future On Off-Price Luxury

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Fast fashion already claimed a victim this week as Lucky Brand filed for bankruptcy, and H&M announced it was shuttering 170 stores across the globe due to the pandemic-driven digital shift. “We During this hard time, I’m trying to anticipate the market. Brick-and-mortar discounters like T.J.

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How Experiential Retail Is Giving Physical Stores An Edge

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One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. The consumer now has a candle with a personal brand.

Retail 210