Branding Magazine Millennials 
PYMNTS
MARCH 30, 2016
But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.
PYMNTS
DECEMBER 19, 2016
While they enjoy many FinTech innovations, most millennials don’t have a snowball’s chance of earning more than their parents — ever. It’s one thing for the millennial offspring of the billionaire hedge-fund scions to fall short of making a billion because they only manage to pull down $760 million a year. It’s a fact. population.
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PYMNTS
JANUARY 25, 2021
“It is the juxtaposition of social networking and entertainment and sports all combined,” said Glen Calvert , chief operating officer of Fnatic , a London-based eSports outfit that hires professional gamers, runs tournaments and sells branded gaming apparel and gear. It's not just a video game. CMO’s Jaw Hits The Floor.
PYMNTS
MAY 19, 2018
There have been a number of great commercial jingles in the history of commercials — tunes so catchy that they stick, almost forever, and remind us of brand names simply by nature of being so catchy. These days, though, we call them Bridge Millennials. ” The Changing Buying Habits Of Millennial Parents.
PYMNTS
FEBRUARY 21, 2020
QSR magazine and other analysts point to a direct link between delivery and the consumer experience and consumer satisfaction. Restaurants need to meet guests where they are – and remain on-brand throughout the experience. They warn that delivery is a customer-centric strategy, not a technology solution.
PYMNTS
MARCH 8, 2019
When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. On top of razors, toothpaste and cologne, the brand will now offer deodorant sticks and wipes. Same quality, but 90 percent less expensive. “We
PYMNTS
SEPTEMBER 18, 2017
Forbes reports that Discogs owes its success to the vinyl resurgence and, though some millennials may not want to admit it, to big corporate retailers as well. Can their products or services be re-branded or associated with forward-moving trends to win over a new generation of consumers? Current Climate. Who is being underserved?
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