Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

social media 477

social media Analytics Maine Study 477

PYMNTS

MAY 8, 2020

The crisis is hardly over, but post-pandemic reality is setting in for Main Street retail. Patrice Frey, president and CEO of the National Main Street Center , is a proponent of supporting existing local economic development organizations like chambers of commerce, community foundations and Main Street programs.

Maine 142

Maine Groups San Francisco Lending 142

Perficient

JANUARY 30, 2021

SXA Themes also allow sites to share a standard site layout while making sure that the site has the right look and feel for each brand. One of the pain points of SXA tho has been with front end development. What is the best workflow for a front end team? How can they use tools like Creative Exchange to get content imported into Sitecore?

How To 309

How To Maine Tools Branding 309

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

JANUARY 21, 2021

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. A business’s main objective is to get the customers what they need as soon as possible.

User Experience 508

User Experience Strategy Meeting Branding 508

Perficient

JANUARY 16, 2021

Participants can return to the main meeting. The second switch controls whether or not participants can return to the main meeting once they are done with the discussions in their breakout room. However, if enabled each participant will see the option Return to the main meeting space for further discussion.

How To 433

How To Meeting Maine Groups 433

Perficient

NOVEMBER 9, 2020

You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. In creating each of the above campaigns and solving for each of their issues, a main point of focus was on system performance.

Marketing Automation 525

Marketing Automation Marketing Resources System 525

Perficient

DECEMBER 4, 2020

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Understanding Customers and the Experiences They Demand.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

JUNE 22, 2020

Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good. As reported in this space in March, Lunchbox collaborated with activist investors Eniac Ventures in an effort to help small businesses impacted by the pandemic called Help Main Street.

New York 326

New York Marketing Strategies Customer Experience Maine 326

Chris Skinner

JANUARY 13, 2019

The main blog headlines are … My view of 2019 So, I’ve been summarising other people’s views of the year ahead from a variety of sources, but I also wrote two outline pieces for my friends at The Banker magazine and Jim Marous’s The Financial Brand.

Maine 186

Maine Branding 186

PYMNTS

SEPTEMBER 4, 2020

Moreover, restaurant operators are more able to keep engagement high and loyalty locked in with smarter point-of-sale (POS) options.

Management 143

Management Branding Operations Mobile 143

PYMNTS

JULY 15, 2020

On Wednesday (July 15), PYMNTS reported that as many as 30 percent of surveyed Main Street SMBs that are struggling to maintain cash flows say their troubles are solely the result of the pandemic, while 54 percent say the pandemic is partially to blame.

Retail 167

Retail Report Branding Maine 167

PYMNTS

JULY 6, 2020

Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. Brands see this digital shift in their numbers, even as stores have reopened and physical sales have started to increase. The Path Forward.

Retail 259

Retail Meeting Branding Maine 259

PYMNTS

DECEMBER 18, 2020

What brands and merchants want – particularly after 2020’s great digitization of consumers and the shift to omnichannel – is the ability to engage consumers where they are and on their terms, seamlessly and without friction, explained Tinsley. And the brand typically gets very little data out of the interaction.

Branding 251

Branding Retail Maine Course 251

PYMNTS

FEBRUARY 20, 2020

Our new platform is designed to help brands and creators realize that goal, and bring their products to life in minutes rather than weeks.”. The main expansion of 3D is being seen in its dual usage for consumers and retailers. These can range from brand overlays, to navigation and wayfinding, to virtual showrooming.

Retail 259

Retail Maine Google Technology 259

PYMNTS

OCTOBER 1, 2020

billion, and it furthers Goldman Sachs' push into Main Street lending. Without a well-known brand or branches, Goldman has turned to partnerships like the Apple Card , which had $4.5 The purchase will go through for approximately $2.5 billion in spending per year, WSJ reported.

Cards 264

Cards Apple Lending Maine 264

PYMNTS

NOVEMBER 3, 2020

That’s a skill Knutson said Netspend decided it could best apply to creating collaborative relationships with a growing world of branded ecosystems that need exactly those types of offerings for their customers. The deal will see the team put out a traditional branded Austin FC card that will be distributed through the Netspend network.

Austin 281

Austin Branding Cards Texas 281

PYMNTS

OCTOBER 20, 2020

A recent PYMNTS study found that more than two-thirds of consumers see rescuing Main Street physical retail linked to the economic vitality of their local communities. percent of Generation Z consumers have bought new food and beverage brands during the pandemic … while 47.7 percent bought new retail product brands.”.

Maine 221

Maine Retail Branding Study 221

PYMNTS

OCTOBER 7, 2020

President and CEO Chip Bergh said it is focused on “elevating our already iconic brand, investing in digitization, and accelerating our efforts to diversify across geographies, product categories and distribution channels, including doubling down on our fast-growing direct-to-consumer business.”. Levi Strauss & Co.

Miami 201

Miami United States Branding Maine 201

PYMNTS

AUGUST 17, 2020

Marketplaces and brands now make it easy now to auto-refill everything from paper towels to pet food, skin crèmes to salty snacks, bottled water to baby wipes. consumers have tried a new brand in the last 60 days, and have made that purchase directly from the brand via an online channel. So do pet product brands.

Retail 335

Retail Branding Online Report 335

PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. For example, in the awareness phase, content themes might be built around brand trust, value, and options.

Google 429

Google social media Branding Marketing 429

PYMNTS

OCTOBER 16, 2020

How consumer packaged goods (CPG) brands and subscription-based businesses respond to this important trend will be make-or-break for many. The D2C And The New Brand Loyalty Opportunity study contains telling statistics on the growth of D2C, and only a few are needed to show the trend.

Branding 211

Branding Study Online Retail 211

PYMNTS

JULY 7, 2020

As Huang noted, brands and merchants always want to remain in full control of their consumer-facing experiences, so developing these web workflows in-house is not a bad investment. Once they find a company with sufficient reliability, brands can begin to focus on what they stand to gain from outsourcing. How To Successfully Outsource.

Resources 212

Resources System Branding Maine 212

PYMNTS

OCTOBER 7, 2020

American Express rolled out co-branded cards with Amazon for British SMBs. Their new British card program was created as part of a current relationship between the two firms that encompasses a co-branded program in the United States and an international card acceptance relationship. American Express, Amazon Rollout Card For UK SMBs.

Cards 248

Cards Innovation United States Branding 248

PYMNTS

OCTOBER 9, 2020

He said “the older generation that couldn't [use technology] or is not willing to shop in stores is also adopting digital” — one of the main reasons the adoption of eCommerce has accelerated so much this year. But while cross-border barriers have come down, brand-building is still challenging.

social media 295

social media America Online Branding 295

PYMNTS

JULY 29, 2019

The founding concept behind the brand, CEO and Founder Chaitanya Nallan said of the skincare brand he founded in 2017, is that the skincare industry today has two main problems. Despite growing levels of frustration among their consumers, skincare brands continue to churn out generic formulations catering to the mass market.

Data 190

Data Branding Comparison Marketing 190

Chris Skinner

MAY 12, 2017

Chris has been voted one of the most influential people in banking by The Financial Brand. CS: That is one of the main differences. He is the Chair of the European networking forum: the Financial Services Club and sits on the advisory boards of numerous companies including Innovate Finance, Moven, and Meniga.

Regulation 255

Regulation Capital Fintech Innovation 255

Perficient

JANUARY 12, 2021

One of my main focuses over the ten weeks was to improve my writing. It was my first piece of writing for Perficient, so adjusting to their brand standards was a big learning curve in terms of style, consistency, and language. This is the second blog in the three-part series where I will be detailing my time as an intern at Perficient.

How To 340

How To Community Training Maine 340

PYMNTS

NOVEMBER 4, 2020

The earnings announcement comes as Alibaba and its various retail brands prepare for Singles Day , which is Nov. 3) ahead of the main event on Nov. 11, with the aim of providing merchants, specifically new brands and small businesses, the opportunity to showcase their products and tell their brand stories amid the pandemic.

Company 189

Company Branding Retail Maine 189

PYMNTS

NOVEMBER 17, 2020

The new service enables customers to drop off returns from about two dozen brands at 80,000 participating Simon locations, the release stated. Trip consolidation was cited as the main reason by 41 percent of the respondents. He added that the collaboration will give consumers more choices while also increasing retailers’ efficiency.

Retail 212

Retail Customer Experience Maine Regional 212

PYMNTS

OCTOBER 17, 2020

It’s our cryptic way of conveying the hurtful news that Tab, one of America’s proto-diet colas and the “drink of beautiful people” since 1963 will shuffle off its carbonated coil as Coca-Cola goes on a diet, trimming its roster of beverage brands due to the COVID-19 shift. Tab is not alone in Coke’s beverage boneyard.

Delaware 283

Delaware Branding Online Report 283

PYMNTS

JANUARY 18, 2021

Brands and products, not stores, will drive the search for the products consumers want to buy — even for many well-known brands for which marketplaces may also regarded as a competitive threat. In fact, we see it happening. For the consumer, it’s easier than clicking or swiping.

Retail 309

Retail Online Maine Branding 309

PYMNTS

APRIL 28, 2020

As retailers and brands grapple with big questions related to reopening stores, it’s clear from our findings that consumers have varying degrees of comfort within different store environments and formats,” said Greg Petro, CEO of retail testing company First Insight.

Retail 272

Retail Survey Maine Meeting 272

PYMNTS

JUNE 16, 2020

Perhaps the best way to describe the “crossing the chasm” comment Brockway made is to look at the company’s main business model adjustment as the pandemic hit its highest gear in late March. Participating brands were required to then sell their items on Chairish. One of the main value propositions for Chairish is fulfillment.

North Carolina 222

North Carolina Community Maine Trends 222

PYMNTS

JULY 7, 2020

Fast fashion already claimed a victim this week as Lucky Brand filed for bankruptcy, and H&M announced it was shuttering 170 stores across the globe due to the pandemic-driven digital shift. “We Brick-and-mortar discounters like T.J. Maxx are thriving despite social distancing rules, which is not the most stable success platform.

North Carolina 238

North Carolina New York City Charlotte Retail 238

PYMNTS

JANUARY 3, 2020

As well there should be — those are among the main traits set to define payments in the 2020s. As you can imagine, digital disbursements stand as one of the main areas of innovation and disruption for the practice of payments going forward. We here at PYMNTS don’t mean to wear you down with all our anticipation about the new decade.

Payments 209

Payments Innovation Maine Compliance 209