PYMNTS

OCTOBER 8, 2018

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166

Branding Retail Report Maine 166

Perficient

JANUARY 30, 2021

When Sitecore Experience Accelerator (SXA) was launched, it was a real game-changer for the rapid implementation of Sitecore sites and for marketers wanting more freedom and control over creating content and campaign pages. One of the pain points of SXA tho has been with front end development.

How To 309

How To Maine Tools Branding 309

PYMNTS

MAY 20, 2020

Most businesses have been hit hard by the global pandemic, but perhaps no segment has been more crippled or left with a future more uncertain than the Main Street local establishments that rely on daily sales for traffic. Also looking to give Main Street merchants an easier way to set up digital shop online is OfferUp.

Maine 177

Maine Fintech Retail Online 177

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

MAY 8, 2020

The crisis is hardly over, but post-pandemic reality is setting in for Main Street retail. Patrice Frey, president and CEO of the National Main Street Center , is a proponent of supporting existing local economic development organizations like chambers of commerce, community foundations and Main Street programs.

Maine 142

Maine Groups San Francisco Lending 142

PYMNTS

OCTOBER 16, 2018

Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? The idea is that brands don’t have to worry about competition or incentives to drive people to purchase their products. The Brand Experience.

Branding 169

Branding Online Las Vegas Los Angeles 169

PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

Perficient

DECEMBER 4, 2020

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Understanding Customers and the Experiences They Demand.

Customer Experience 309

Customer Experience social media Branding Retail 309

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

PYMNTS

MAY 28, 2020

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. During that time, the results were dramatic.

Branding 131

Branding Retail Marketing Maine 131

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

PYMNTS

JULY 27, 2019

A host of potential resolutions to the mystery flooded across the web – the most popular being that this was some kind of marketing stunt by In-N-Out, possible portending a New York opening. The problem with marketing stunts is that they rarely thread that needle. A Story of Unqualified Success With a Marketing Stunt.

Marketing 202

Marketing Boston Training social media 202

PYMNTS

FEBRUARY 18, 2020

The Market . Jonesbar’s target market includes a consumer who is living a healthy lifestyle, and it mainly aims to reach shoppers between 25 years old and 50 years old. The company gets the word out about its brand through word of mouth and in-store sampling. The Snack Bar Market.

Branding 142

Branding Company Innovation Maine 142

PYMNTS

MARCH 28, 2019

But the fact that one of the main retail players on the planet is making a kiosk push in a growing, heavily populated market speaks to the international appeal of such devices. For instance, kiosks can increase consumer spending, no matter the market, according to various reports and QSR-focused kiosk research from PYMNTS.

Marketing 158

Marketing Retail eBook Illinois 158

PYMNTS

FEBRUARY 20, 2020

Our new platform is designed to help brands and creators realize that goal, and bring their products to life in minutes rather than weeks.”. The main expansion of 3D is being seen in its dual usage for consumers and retailers. These can range from brand overlays, to navigation and wayfinding, to virtual showrooming.

Retail 259

Retail Maine Google Technology 259

PYMNTS

FEBRUARY 23, 2020

Binance , Nigeria’s cryptocurrency market, has seen sign-ups surge 50 percent so far in 2020. The market is scrambling to provide users with a stablecoin. The indictment claimed that Fowler falsely branded himself as the personal owner of funds processed via the unlicensed money transfer businesses.

Operations 151

Operations Fraud Capital Marketing 151

PYMNTS

DECEMBER 18, 2020

What brands and merchants want – particularly after 2020’s great digitization of consumers and the shift to omnichannel – is the ability to engage consumers where they are and on their terms, seamlessly and without friction, explained Tinsley. And the brand typically gets very little data out of the interaction.

Branding 251

Branding Retail Maine Course 251

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Not to mention, as of 2020, women control two-thirds of consumer spending, hold 40% of total global wealth, account for 40% of entrepreneurial activity worldwide, and are the main breadwinners in 49% of U.S. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Strategy 275

PYMNTS

JULY 29, 2019

There are all kinds of skin care startups on the market that promise to deliver some kind of epidermal miracle, particularly on one’s face. The founding concept behind the brand, CEO and Founder Chaitanya Nallan said of the skincare brand he founded in 2017, is that the skincare industry today has two main problems.

Data 190

Data Branding Comparison Marketing 190

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? There are two main types of healthcare personas, each with different goals. Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate.

UX 332

UX Meeting Data Groups 332

PYMNTS

OCTOBER 17, 2020

It’s our cryptic way of conveying the hurtful news that Tab, one of America’s proto-diet colas and the “drink of beautiful people” since 1963 will shuffle off its carbonated coil as Coca-Cola goes on a diet, trimming its roster of beverage brands due to the COVID-19 shift. Tab is not alone in Coke’s beverage boneyard. Ample liquidity, huh?

Delaware 283

Delaware Branding Online Report 283

PYMNTS

NOVEMBER 3, 2020

That’s a skill Knutson said Netspend decided it could best apply to creating collaborative relationships with a growing world of branded ecosystems that need exactly those types of offerings for their customers. The deal will see the team put out a traditional branded Austin FC card that will be distributed through the Netspend network.

Austin 281

Austin Branding Cards Texas 281

PYMNTS

JULY 6, 2020

Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. Brands see this digital shift in their numbers, even as stores have reopened and physical sales have started to increase. The Path Forward.

Retail 259

Retail Meeting Branding Maine 259

PYMNTS

DECEMBER 28, 2016

Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The company confirmed that the new locations will bring the brand’s total retail store count to 30 locations throughout the U.S.

San Diego 190

San Diego San Jose San Francisco Indianapolis 190

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. As of 2018 health and wellness was a $4.2 The industry now represents 5.3

Innovation 153

Innovation Marketing San Francisco New York 153

PYMNTS

JANUARY 8, 2020

This isn’t Amazon’s first attempt at breaking into the luxury fashion market – the retail giant originally started trying in 2012, but was not successful. Part of the problem the eCommerce brand’s image. This sort of placement has kept many luxury fashion brands away, even though Amazon has promised to not discount their items.

Arizona 133

Arizona Branding Maine America 133

PYMNTS

OCTOBER 20, 2020

Until recently there was “a consumer” who industry felt it understood, and whose tastes it knew well enough to gauge the market of new products and services. A recent PYMNTS study found that more than two-thirds of consumers see rescuing Main Street physical retail linked to the economic vitality of their local communities.

Maine 221

Maine Retail Branding Study 221

PYMNTS

JULY 7, 2020

Fast fashion already claimed a victim this week as Lucky Brand filed for bankruptcy, and H&M announced it was shuttering 170 stores across the globe due to the pandemic-driven digital shift. “We During this hard time, I’m trying to anticipate the market. Brick-and-mortar discounters like T.J.

North Carolina 238

North Carolina New York City Charlotte Retail 238

Chris Skinner

MAY 12, 2017

Here’s what they published: ‘The clock is ticking for Pakistan’s legacy banks,’ Chris Skinner, global fintech expert An independent commentator on financial markets and fintech through his blog, the Finanser.com, Chris Skinner is one of the biggest names in fintech today. CS: That is one of the main differences.

Regulation 255

Regulation Capital Fintech Innovation 255

PYMNTS

OCTOBER 12, 2020

From Mao’s view, in Asian markets where cash had historically dominated, mobile wallets filled a need for an easy, accessible “ubiquitous cashless payment” for the masses. consumers have largely relied on cards, were comfortable with them as a main purchase tool and the U.S. By contrast, U.S.

How To 317

How To Retail Survey Mobile 317

PYMNTS

OCTOBER 7, 2020

American Express rolled out co-branded cards with Amazon for British SMBs. Their new British card program was created as part of a current relationship between the two firms that encompasses a co-branded program in the United States and an international card acceptance relationship. American Express, Amazon Rollout Card For UK SMBs.

Cards 248

Cards Innovation United States Branding 248

PYMNTS

OCTOBER 9, 2020

He said “the older generation that couldn't [use technology] or is not willing to shop in stores is also adopting digital” — one of the main reasons the adoption of eCommerce has accelerated so much this year. sellers to seek toeholds outside of America, taking advantage of an opportunity to boost business in markets with less competition.

social media 295

social media America Online Branding 295

PYMNTS

JULY 7, 2020

As Huang noted, brands and merchants always want to remain in full control of their consumer-facing experiences, so developing these web workflows in-house is not a bad investment. Once they find a company with sufficient reliability, brands can begin to focus on what they stand to gain from outsourcing. How To Successfully Outsource.

Resources 212

Resources System Branding Maine 212

PYMNTS

JUNE 16, 2020

He said he felt good about the state of the high-end home decor market and his place in what was a rapidly growing eCommerce segment. Perhaps the best way to describe the “crossing the chasm” comment Brockway made is to look at the company’s main business model adjustment as the pandemic hit its highest gear in late March.

North Carolina 222

North Carolina Community Maine Trends 222

PYMNTS

JULY 3, 2020

Now all Lake needs to do is to create a marketing campaign that communicates all of this to the different customer segments. Donahoe is putting one of the world’s leading brands on a completely new, completely digital track. Despite the criticism the idea has received, the CEO and his team have read the market perfectly.

Retail 267

Retail Apple Branding Marketing 267

PYMNTS

JANUARY 18, 2021

Take Macy’s — the once-iconic department store with a market cap today of $4 billion. Its biggest competitor for clothing and accessories isn’t Kohl’s (market cap of $6 billion) or Ross Stores (market cap of $41 billion) or the specialty retailers that once lined the malls. It’s Amazon. percent a year earlier, and a 42.5

Retail 309

Retail Online Maine Branding 309