PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

PYMNTS

OCTOBER 8, 2018

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166

Branding Retail Report Maine 166

PYMNTS

JANUARY 7, 2021

But they weren’t totally ignored in the country, with individual brands and merchants using them in specific one-off applications. market is bright, said Huang. While QR codes have become an extremely prominent part of the payments landscape in the Asia Pacific region in general and in China specifically, in the U.S. A Bright Future.

Maine 283

Maine Payments Software Meeting 283

PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

PYMNTS

FEBRUARY 18, 2020

The Market . Jonesbar’s target market includes a consumer who is living a healthy lifestyle, and it mainly aims to reach shoppers between 25 years old and 50 years old. The company gets the word out about its brand through word of mouth and in-store sampling. The Snack Bar Market.

Branding 142

Branding Company Innovation Maine 142

Perficient

JANUARY 30, 2021

When Sitecore Experience Accelerator (SXA) was launched, it was a real game-changer for the rapid implementation of Sitecore sites and for marketers wanting more freedom and control over creating content and campaign pages. One of the pain points of SXA tho has been with front end development.

How To 309

How To Maine Tools Branding 309

PYMNTS

OCTOBER 16, 2018

Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? The idea is that brands don’t have to worry about competition or incentives to drive people to purchase their products. The Brand Experience.

Branding 169

Branding Online Las Vegas Los Angeles 169

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

social media 477

social media Analytics Maine Study 477

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

AUGUST 6, 2019

Struggling to compete with online brands, famed Big Apple luxury retailer Barneys New York has put itself up for sale and filed for bankruptcy protection, according to a report by Reuters. . However, the company hasn’t been immune from the same market conditions that sent Sears and Kmart into bankruptcy.

New York 108

New York Branding Las Vegas Seattle 108

PYMNTS

FEBRUARY 23, 2020

Binance , Nigeria’s cryptocurrency market, has seen sign-ups surge 50 percent so far in 2020. The market is scrambling to provide users with a stablecoin. The indictment claimed that Fowler falsely branded himself as the personal owner of funds processed via the unlicensed money transfer businesses.

Operations 151

Operations Fraud Capital Marketing 151

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe. The Sharper Image Idea.

Branding 101

Branding Retail New York Groups 101

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Everybody’s in The Game. Digital First Now!

Branding 117

Branding Industry Apple Marketing 117

PYMNTS

MARCH 28, 2019

But the fact that one of the main retail players on the planet is making a kiosk push in a growing, heavily populated market speaks to the international appeal of such devices. For instance, kiosks can increase consumer spending, no matter the market, according to various reports and QSR-focused kiosk research from PYMNTS.

Marketing 158

Marketing Retail eBook Illinois 158

PYMNTS

OCTOBER 8, 2018

One might assume Americans’ main source of junk food is served up at a drive through window, but the grocery store is a more likely destination for the average shopper to try to scratch their junk food itch, according to Medical Daily.

Marketing 128

Marketing Branding Retail US 128

PYMNTS

FEBRUARY 27, 2019

While two women starting a beauty and wellness brand has not been unheard of in the last decade, Duchnowski and Cox have raised some eyebrows since founding the firm. The brand’s attempts to reach the female buyers of male products is what led to its expansion into offline sales at Ulta. He is getting rid of his Ikea furniture.

Marketing 121

Marketing Maine Branding Chicago 121

Perficient

DECEMBER 4, 2020

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Understanding Customers and the Experiences They Demand.

Customer Experience 309

Customer Experience social media Branding Retail 309

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

JANUARY 8, 2020

This isn’t Amazon’s first attempt at breaking into the luxury fashion market – the retail giant originally started trying in 2012, but was not successful. Part of the problem the eCommerce brand’s image. This sort of placement has kept many luxury fashion brands away, even though Amazon has promised to not discount their items.

Arizona 133

Arizona Branding Maine America 133

Abrigo

AUGUST 13, 2024

As a result, you must wade through a bunch of podcasts on financial markets or general business news to find podcasts focused on the banking industry itself. or those primarily focused on the domestic banking market. Main Street Banking: A Podcast for Community Bankers 8. banks and credit unions can be difficult.

Fraud 221

Fraud Community Community Bank Lending 221

PYMNTS

OCTOBER 27, 2017

India has overtaken the United States to become the world’s second largest smartphone market. According to news from a report by Canalys , smartphone shipments in India grew 23 percent year over year in Q3 2017 to reach just over 40 million units, making the country the world’s second largest smartphone market after China.

Marketing 100

Marketing Samsung United States Apple 100

PYMNTS

DECEMBER 14, 2017

The survey also included banks outside this profile, and represents a broad range of FIs reflective of the market. It’s all about the customer journey: meeting their needs, keeping pace with their changing behavior and catching up to the digital mobile market to become their brand of choice. So, who are these competitors?

Innovation 162

Innovation Branding Payments Survey 162

Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice.

Industry 221

Industry Meeting Conference Maine 221

PYMNTS

JULY 27, 2019

A host of potential resolutions to the mystery flooded across the web – the most popular being that this was some kind of marketing stunt by In-N-Out, possible portending a New York opening. The problem with marketing stunts is that they rarely thread that needle. A Story of Unqualified Success With a Marketing Stunt.

Marketing 202

Marketing Boston Training social media 202

PYMNTS

MAY 16, 2016

In payments, brand matters, more so now than it ever did, and for SMBs adopting mobile commerce initiatives, speed matters too – speed to market and speed to accepting payments in any manner customers desire. percent per transaction plus a $0.30

Branding 100

Branding Payments Software Maine 100

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Not to mention, as of 2020, women control two-thirds of consumer spending, hold 40% of total global wealth, account for 40% of entrepreneurial activity worldwide, and are the main breadwinners in 49% of U.S. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Strategy 275

PYMNTS

DECEMBER 6, 2016

The times they are a changin’ — as the People’s Bank of China has ordered local banks to stop issuing co-branded (bearing both the logo of UnionPay and a foreign card network), dual currency payment cards in mainland China, according to reports emerging this morning. dollars while traveling abroad.

Branding 100

Branding Cards Regulation Operations 100

PYMNTS

OCTOBER 26, 2017

The first stop on the retail tour was Ponce City Market in Atlanta, Georgia, the Wednesday (Oct. Featuring the full Casper experience — including bedding, pillows, duvet covers and dog beds, among other items — the main event at the pop-up stores will be the brand’s signature mattress line. 25) article said.

Branding 100

Branding Atlanta New Jersey Georgia 100

PYMNTS

APRIL 24, 2018

Lenovo Group is setting its sights on India as it tries to boost its market share in the wearables industry in the country. Peng told Reuters it has achieved between 6 percent and 7 percent market share of smart wearables since then. The push by Lenovo comes as the smartphone market is taking off in India. Growth will continue.

Marketing 100

Marketing Maine Groups Mobile 100

Perficient

JULY 10, 2023

Financial services institutions are especially vulnerable to these risks because of the emphasis many of their marketing and business models place on public trust and customer relationships. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

SEPTEMBER 22, 2020

And the outlook of Main Street small and medium-sized business (SMB) retailers has been improving since PYMNTS started surveying them in mid-March. 79%: Share of multi-location marketers who believe customers are more inclined to engage with brands that establish a personal connection. battery replacement market.

Retail 135

Retail Wisconsin Comparison Maine 135

PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. As of 2018 health and wellness was a $4.2 The industry now represents 5.3

Innovation 153

Innovation Marketing San Francisco New York 153

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

BankBazaar

FEBRUARY 17, 2020

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. This is another big challenge for marketers. Interestingly, they also hold brands to very high standards.

Marketing 78

Marketing Branding Millennials Video 78

PYMNTS

DECEMBER 18, 2020

What brands and merchants want – particularly after 2020’s great digitization of consumers and the shift to omnichannel – is the ability to engage consumers where they are and on their terms, seamlessly and without friction, explained Tinsley. And the brand typically gets very little data out of the interaction.

Branding 251

Branding Retail Maine Course 251

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429