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Saving Main Street From Its Downward Pandemic Spiral

PYMNTS

It’s why recommendations are consistently ranked by consumers as one of the most important features a merchant can offer an online shopper, why merchants gladly oblige and why brands strive to make products that are consistently ranked high by consumers. Living By The Social Proof. Social proof can also work in reverse. In the U.S.

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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io

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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

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How Big Tech And FinTech Are Trying to Save Main Street SMBs

PYMNTS

Most businesses have been hit hard by the global pandemic, but perhaps no segment has been more crippled or left with a future more uncertain than the Main Street local establishments that rely on daily sales for traffic. Also looking to give Main Street merchants an easier way to set up digital shop online is OfferUp.

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Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

Amazon wants to get more exclusive — and it wants other companies to help with that effort by developing product lines meant to be sold only via the eCommerce operator. That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Brand Resistance.

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Bitcoin Daily: Nigeria’s Crypto Market Surges; Alleged Crypto Capital Operator Charged With Fraud

PYMNTS

Reginald Fowler, “an alleged operator behind payment processor Crypto Capital , was charged with wire fraud” on Friday (Feb. This is in addition to charges of bank fraud, an unlicensed money transfer operation and conspiracy. For this reason, it’s difficult to ascertain exactly how much trading is done.

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Understanding Customers and the Experiences They Demand.